Iceland - 4 pints of milk for 89p

[Thick Farmer]

Agree they won't buy anymore but not so sure about the second point.
Most people would struggle to tell you the price of 4 pints of milk far less be bothered finding somewhere cheaper to find it.
Most just chuck it in the trolley without thinking as they go round doing the weekly shop.

Yes,cos they know it's cheap!

 

[Jock]

Yes,cos they know it's cheap!

Yes and the food retail industry term it as a loss leader.
Not for them it is

 

[Hindsight]

Being positive, this tells me and gives me everthing I want,

Perfect marketing of a locally produced product. Question - how much do you pay extra? And how much would it have to be cheaper in a shop before you changed to the cheaper non Welsh milk? Because that is the issue facing retailers whose business concern is footfall in their stores.

 

[Derrick Hughes]

Sorry I never look at the price, if i see the Welsh Dragon I buy it,

 

[IH 684]

farming in the sixties, seventies and early eighties cut its own throat, farms back then were around 100 acres, a good living/social life was abundant. Then the bright sparks of the day decided to expand rip out hedges, buy out their neighbours, expand massively, this had a knock on effect, less farms meant less buyers, less suppliers and less barganning powers. Fast forward into the 1990s bulk buyers promised allsorts, deals were done without being scruntinised then all of a sudden the buyer is dictating the price because they know fine well they have the market closed off. Its our fathers and grandfathers fault in regards to the state British farming has got into

 

[YorkshireAndrew]

Coming from a yorkie that's nearly funny , everyone round here buys their milk and bread from aldi, tins from tesco and meat from the butcher

We buy our staples ( bread , pasta , rice , bread etc ) from Aldi , branded goods from Morrisons & milk from the nearest shop ( village shop sells milk produced 2 miles away ) .I've no idea how much milk is & certainly wouldn't drive past one shop to save pence at another .

 

[llamedos]

Being positive, this tells me and gives me everthing I want,

Seduced by a label?

Shipped out to southhampton for processing http://www.cymrudairy.co.uk/default.aspx?tab=3
http://www.thegrocer.co.uk/fmcg/cymru-dairy-dragon-shrugs-off-criticism/202871.article from a few yrs ago.

 

[DRC]

We buy our staples ( bread , pasta , rice , bread etc ) from Aldi , branded goods from Morrisons & milk from the nearest shop ( village shop sells milk produced 2 miles away ) .I've no idea how much milk is & certainly wouldn't drive past one shop to save pence at another .

Be careful admitting you buy pasta and rice on hereseriously though. I'm like you, rarely venture into the village shop, so if it has to close, I'm as guilty as everyone else, and we all look for the cheapest to buy our staples. We can't really complain then, if the supermarkets look for the cheapest that they can buy, ie world markets .milk in its purest form, is just too much of a staple and is poorly marketed.

 

[DRC]

PS
Why do smilies used on the iPhone app, never show on the post when it appears on a thread.

 

[Derrick Hughes]

farming in the sixties, seventies and early eighties cut its own throat, farms back then were around 100 acres, a good living/social life was abundant. Then the bright sparks of the day decided to expand rip out hedges, buy out their neighbours, expand massively, this had a knock on effect, less farms meant less buyers, less suppliers and less barganning powers. Fast forward into the 1990s bulk buyers promised allsorts, deals were done without being scruntinised then all of a sudden the buyer is dictating the price because they know fine well they have the market closed off. Its our fathers and grandfathers fault in regards to the state British farming has got into

The price of milk has always been hot potato, I can remember demonstrations in the 70ts over poor producer prices

The biggest problem today is the fact that supermarkets have you in a strangle hold, the main driver of that was consumer buying trends no longer wanting to shop in small independent shops

The fact that there is less producers should work In your favour, if there was only one producer for instance he would have total control of the price, the more you are the weaker you are,
To blame your grandfathers is thus unfair, you should blame yourselves for being to weak and trying to expand yourselves out of a problem

 

[milkloss]

The price of milk has always been hot potato, I can remember demonstrations in the 70ts over poor producer prices

The biggest problem today is the fact that supermarkets have you in a strangle hold, the main driver of that was consumer buying trends no longer wanting to shop in small independent shops

The fact that there is less producers should work In your favour, if there was only one producer for instance he would have total control of the price, the more you are the weaker you are,
To blame your grandfathers is thus unfair, you should blame yourselves for being to weak and trying to expand yourselves out of a problem

Too true and I would have thought the would have been some sort of systematic slow down in production organised by now. Sadly it's seems there is a lot of going on as we keep having these round robin discussions on here and absolutely NO reasonable solutions of any sort are being taken seriously by any groups in the country at all.

 

[YorkshireAndrew]

Be careful admitting you buy pasta and rice on hereseriously though. I'm like you, rarely venture into the village shop, so if it has to close, I'm as guilty as everyone else, and we all look for the cheapest to buy our staples. We can't really complain then, if the supermarkets look for the cheapest that they can buy, ie world markets .milk in its purest form, is just too much of a staple and is poorly marketed.

Not only do I eat rice & pasta but I also don't go shooting & I'm not in the NFU so I'll probably be asked to leave TFF soon .

 

[neilo]

Sorry I never look at the price, if i see the Welsh Dragon I buy it,

But do you represent a majority? A Welsh sheep farmer was telling me a few months ago, how he can get NZ lamb delivered cheaply from Asda (60 miles away) and it tastes better than his own.

 

[Moors Farmer]

Too true and I would have thought the would have been some sort of systematic slow down in production organised by now. Sadly it's seems there is a lot of going on as we keep having these round robin discussions on here and absolutely NO reasonable solutions of any sort are being taken seriously by any groups in the country at all.

I hear what you're saying, but would disagree regarding systematically decreasing production, as I think any breathing space in the market would be taken up by imports.

I have turned out for FFA at each time of asking since they were formed - but this is the only time I think that dumping the milk for three days (thinking that this is the time for shelves to empty, alternative supply lines to be set-up, and also a 1ppl price increase would cover a three day dump regarding production cost). Wouldn't work, however unless everyone did it. Also I suspect it would also be a breach of contractual obligations.

 

[Sid]

Is your solution to let free market capitalism take its course and put all of the less efficient (generally small scale family farmers) in this country out of business? and be left with fewer large scale producers who can ride out the highs and lows of the world market price?

Is there something we in this country can do to avoid that scenario, or is it a foregone conclusion?

Investing huge anounts of capital into a system that needs huge inputs on a supermarket style ethos of pile it high and sell it at a small margin, if thats what you call efficient, then yes they will make a lot of money one year but lose a lot the next. As long as the highs out do the lows then yes they will survive.

We could all do what the organic producers did when in over supply , look at reducing output by getting rid of the marginal cows....giving the others more room and attention. Think you'll find your profits won't be hit as mouch as you think!

 

[Sid]

I hear what you're saying, but would disagree regarding systematically decreasing production, as I think any breathing space in the market would be taken up by imports.

I have turned out for FFA at each time of asking since they were formed - but this is the only time I think that dumping the milk for three days (thinking that this is the time for shelves to empty, alternative supply lines to be set-up, and also a 1ppl price increase would cover a three day dump regarding production cost). Wouldn't work, however unless everyone did it. Also I suspect it would also be a breach of contractual obligations.

How can dumping milk due to suspect antibiotics be a breach of contract?

first day would be all 4 milkings ops....2nd day would be 2 milkings , well thats just bad luck

 

[Baling Hay]

But do you represent a majority? A Welsh sheep farmer was telling me a few months ago, how he can get NZ lamb delivered cheaply from Asda (60 miles away) and it tastes better than his own.

I was in Waitrose getting milk the other day and couldn't believe that they were selling 4 pints for £1!! I admit I was tempted but still bought the £1.89 Organic Yeo Valley milk.

 

[Penmoel]

But do you represent a majority? A Welsh sheep farmer was telling me a few months ago, how he can get NZ lamb delivered cheaply from Asda (60 miles away) and it tastes better than his own.

And they don't even tell you its NZ lamb

http://groceries.asda.com/asda-webstore/landing/home.shtml#/product/1000000472160

 

[neilo]

I was in Waitrose getting milk the other day and couldn't believe that they were selling 4 pints for £1!! I admit I was tempted but still bought the £1.89 Organic Yeo Valley milk.

Assuming bottling and retailing costs aren't a silly amount for 'special' milk, do organic producers with Yeo Valley get paid 3 or 4 times conventional price for their milk? Or are you happy paying a much bigger margin to the retailers and/or processors?

 

[borderterribles]

Agree they won't buy anymore but not so sure about the second point.
Most people would struggle to tell you the price of 4 pints of milk far less be bothered finding somewhere cheaper to find it.
Most just chuck it in the trolley without thinking as they go round doing the weekly shop.

Sadly , the retailers believe otherwise! Is it not proven that the MAJORITY of shoppers make the decision on which store to visit based on who has the cheapest bread and milk!
Also even intelligent people seem to have difficulty comparing the price of a pint of milk and the price of a litre of milk? I've NEVER seen a retailer say how much a pint they are paying for milk, has anyone else? How is it acceptable to buy it by a larger measure and sell it by a smaller one?