The War on Meat has begun

DrWazzock · Aug 12, 2019

Save on travel and close the college. Learn from home as with OU. With internet nobody should need to travel very much to exchange information, except to do lab work, practical workshops etc.

In fact ban a lot of the airy fairy courses as they are a waste of time and resources and luxury we neither need nor can afford.

DrWazzock · Aug 12, 2019

I used to socialise with people who worked for the UN on economic and environmental policy. Seriously I wouldn't trust any of them to run the proverbial whelk stall. Most had never existed and could not survive outside of academia and had never done anything particularly useful in their entire careers.

I happily ignore their sanctimonious, politically biased and ill informed pronouncements.

Farmer Roy · Aug 13, 2019

The Betoota Advocate

World News

Environmentally Conscious McDonalds Assure World They’ve Been Pioneering Fake Meat For Years

WENDELL HUSSEY | Cadet |CONTACT
The multinational food giant McDonalds has today come out trying to set the record straight.
With the ‘fake meat’ war waging across the world and the race to develop meat the bleeds and taste just like the real stuff heating up, the iconic company has assured everyone that they’ve been making fake meat for ages.
In a statement released today the company who lists one of its hobbies as deforesting places like the Amazon, said they deserve more credit for their proactive attempts to limit their effects on the environment.
“We’ve been making synthetic, totally animal-free chicken nuggets for nearly 3 decades,” a spokesperson explained.
“Everyone’s harping on about how we can only save the planet if we cut down meat consumption drastically in the near future,”
“Well, all they need to do is look at our business model.”

“Our chicken nuggets are as environmentally friendly as you can get, and our we are transitioning our beef towards having zero bovine in it by 2020.”
We then asked the question that everyone asks.
“No, I won’t tell the secret ingredient in the nuggets, and it’s not an opioid, and if it was, we are so powerful that there’s nothing you could do about it anyway.”
“But fair’s fair, we haven’t yet found a replacement for pig fat to make animal-free sundaes.”
“So there’s still work to be done.”

JP1 · Aug 13, 2019

kiwi pom · Aug 13, 2019

Steevo said:
I'm all for decent veg meals....it's more about what things taste like than their ingredients.

HOWEVER.....the issue as I see it is the us vs. them attitude created by the veggie movement to promote themselves is attacking the competition, not promoting their own product. A bit like the organic sector did. That's what really annoys people.

I believe the organic food lobby are a big reason for the current war on livestock farming. They built a whole industry by saying that organic was 'better' than conventional farming (whatever that is). "our product is better for the planet and healthier". Much of the anti GMO, anti pesticide lobbying is done by the likes of the soil association. Off course a lot of farmers have made good money from this so its gone largely un challenged, but it got the public thinking, maybe some food is good and some is bad.
Things have just gone a step further now with the vegetarian/ vegan industry saying "cut meat out completely and buy our stuff, its better for the planet". Its just advertising.

Bad for beef and sheep farmers, which seems to be largely what TFF posters are, but how about veg and grain farmers? People have still got to eat something.

FonterraFarmer · Aug 13, 2019

Farmer Roy said:
The Betoota Advocate

World News

Environmentally Conscious McDonalds Assure World They’ve Been Pioneering Fake Meat For Years

WENDELL HUSSEY | Cadet |CONTACT
The multinational food giant McDonalds has today come out trying to set the record straight.
With the ‘fake meat’ war waging across the world and the race to develop meat the bleeds and taste just like the real stuff heating up, the iconic company has assured everyone that they’ve been making fake meat for ages.
In a statement released today the company who lists one of its hobbies as deforesting places like the Amazon, said they deserve more credit for their proactive attempts to limit their effects on the environment.
“We’ve been making synthetic, totally animal-free chicken nuggets for nearly 3 decades,” a spokesperson explained.
“Everyone’s harping on about how we can only save the planet if we cut down meat consumption drastically in the near future,”
“Well, all they need to do is look at our business model.”

“Our chicken nuggets are as environmentally friendly as you can get, and our we are transitioning our beef towards having zero bovine in it by 2020.”
We then asked the question that everyone asks.
“No, I won’t tell the secret ingredient in the nuggets, and it’s not an opioid, and if it was, we are so powerful that there’s nothing you could do about it anyway.”
“But fair’s fair, we haven’t yet found a replacement for pig fat to make animal-free sundaes.”
“So there’s still work to be done.”

Mc Donalds is probably the last place I would ever want to eat at, that said the first time I ever went there was in Ballarat back in 1980.

FonterraFarmer · Aug 13, 2019

DrWazzock said:
I used to socialise with people who worked for the UN on economic and environmental policy. Seriously I wouldn't trust any of them to run the proverbial whelk stall. Most had never existed and could not survive outside of academia and had never done anything particularly useful in their entire careers.

I happily ignore their sanctimonious, politically biased and ill informed pronouncements.

Given your description it sounds like the exactly correct place for our PM for her next job!!! I hope they have her CV.

Canada Farmer · Aug 13, 2019

FonterraFarmer said:
Given your description it sounds like the exactly correct place for our PM for her next job!!! I hope they have her CV.

Que forming eh , they can have Justin Trudeau as well

kiwi pom · Aug 13, 2019

FonterraFarmer said:
Mc Donalds is probably the last place I would ever want to eat at, that said the first time I ever went there was in Ballarat back in 1980.

Love a Macas, nutritionally every thing you need, meat, bread, dairy, potato and veg.
Just don't eat tons of it

thesilentone · Aug 13, 2019

maen said:
The title is correct and it is up to our industry to begin catch-up. It’s no longer acceptable for Minette Batters to be pushed in front of the cameras and struggle with the technical background of the massive campaign being started against milk and meat production. We need to be more professional and robust.

It started with Gove and the roll out of ‘cows are killing the planet’ with their production of methane. This had gone more or less unchallenged by our industry and has been rolled out to farmers as a done deal. Brexit has also opened the door to the realisation,by some, that the funds currently going directly to farmers are now open for grabs and redirection.

Supermarkets have, in the matter of weeks, suddenly increased the shelf space stocking ‘vegetarian’ alternatives. Couple that to the challenge of alternative ‘milks’ we have a fast moving scene. A bit like ‘Farmers Goods’ milk is a familiar word now given a completely new convenient meaning.

We need a consortium of industry leaders in the UK farming meat and milk industry to assist with research and finance to put the counter argument out into the media and government. Uk Farmers have multi millions of pounds of investment in meat and milk production but unfortunately they are all price takers and lack the ability to finance the defence of their own industry. But farmers have most to loose as perhaps can been seen in the current beef market.

However, the NFU can act as the catalyst and begin the process of putting a team together to begin the counter debate against the BBC and others that selectively use research against our industry.

Similarly, the rise in campaigners who demonstrate against our industry. They have backers who have vested interest and hide their identity but provide funds for others to do the work for them. UK School children and,others from abroad, missing classes to campaign on our streets is news worthy but is being orchestrated by money from someone. Who?

We as a nation and industry are being duped into believing the worlds problems can be solved within our shores. They can’t but our influence can begin the long process that could start to change the way things are done worldwide. It will take time but bankrupting ourselves will be be of no help at all.

I agree, whole heartedly, however the FIRST thing required is a general consensus within our own Industry, as at this time this does not exist.

The solution and action required means things must change, Farming is good at adapting, not so good at changing.

Fragmentation is our enemy, always has been, you are certainly correct to suggest 'We need a consortium of industry leaders in the UK farming meat and milk industry to assist with research and finance to put the counter argument out into the media and government. But, who should be the catalyst ? The Sustainable Food Trust are already at the table, doing there best to be ahead of the game, maybe everyone should be supportive, and donate to ensure they have the power to take on the hidden agenda Multi-Nationals.

My view is, nothing will happen, we will sit on our hands and wait for the compo bowl to come round, we always have and always will.

TripleSix · Aug 13, 2019

Hear me out on this.

Short time pain for long time gain.

Take meat out of the shops for 2 weeks.

Non available to buy anywhere.

Would we see people quite happily munching on veg forever after or would the 95% of the population not vegan or veggie be in uproar!?

I see veganuary had no effect on beef sales.

I still think it's a lot of fuss over a noisy few.

Hampton · Aug 13, 2019

kiwi pom said:
I believe the organic food lobby are a big reason for the current war on livestock farming. They built a whole industry by saying that organic was 'better' than conventional farming (whatever that is). "our product is better for the planet and healthier". Much of the anti GMO, anti pesticide lobbying is done by the likes of the soil association. Off course a lot of farmers have made good money from this so its gone largely un challenged, but it got the public thinking, maybe some food is good and some is bad.
Things have just gone a step further now with the vegetarian/ vegan industry saying "cut meat out completely and buy our stuff, its better for the planet". Its just advertising.

Bad for beef and sheep farmers, which seems to be largely what TFF posters are, but how about veg and grain farmers? People have still got to eat something.

The head of the soil association is currently advocating that we should eat less meat and dairy products, despite over 80% of their members being livestock farmers!

Chris F · Aug 13, 2019

kiwi pom said:
Bad for beef and sheep farmers, which seems to be largely what TFF posters are, but how about veg and grain farmers? People have still got to eat something.

That's an interesting observation. The TFF audience is split about 53% livestock and 47% Grain and Veg. But the point you raise is right, vegan food still needs to be grown by someone. The problem is a lot currently isn't grown in this country.

Chris F · Aug 13, 2019

TripleSix said:
I see veganuary had no effect on beef sales.

I still think it's a lot of fuss over a noisy few.

The thing is our population is growing. Its grown 5% in the last seven years. Only 2% of the UK are vegan. So there is no reason for meat sales to be effected by this over the past 10 years. Most people like meat.

The worlds population goes up by 3 a second, even if every new person in the world born went vegan, its wouldn't effect meat sales significantly for quite a while. And if only 10% of those born become vegan, it definitely won't effect much. And it really doesn't matter. Because not eating meat really doesn't effect your carbon footprint that much, especially in the UK. Although in South America that statement probably isn't as true.

Cowabunga · Aug 13, 2019

I told y'all that this would happen. The propaganda war on livestock farming has not yet begun in earnest and will not be countered by government, who actually sympathise with the loony zero emissions cause and have explicitly stated that ruminant production and consumption, including [especially?] dairy has to be drastically reduced.
The writing has been on the wall for a year or two. It is only now that some of you are reading it.

Dry Rot · Aug 13, 2019

The biggest threat to the planet is the human population explosion.

Sandpit Farm · Aug 13, 2019

TripleSix said:
Hear me out on this.

Short time pain for long time gain.

Take meat out of the shops for 2 weeks.

Non available to buy anywhere.

Would we see people quite happily munching on veg forever after or would the 95% of the population not vegan or veggie be in uproar!?

I see veganuary had no effect on beef sales.

I still think it's a lot of fuss over a noisy few.

Totally agree they are noisy but it is the ripple effect that causes the problem. A culture change. If people perceive that Red Meat is bad, they will buy less of it. The vegans aren't the problem, they are a minority but the effect of the noisy messages on the gullible masses is what creates the problem.

I was grabbing a few bits in the supermarket the other day and an elderly lady was struggling to reach the small pack of beef mince from her mobility scooter so I reached up and got it for her - she said, "which is cheaper the big one or the small one?" I got her the larger one and said just bag half up and freeze it and that's cheaper per meal. She was grateful and then said, "I shouldn't be eating this beef these days really". When I asked her why she said, "well that's what they are saying isn't it... its bad for you". I told her it was rubbish and that she should eat what she wants to eat but just eat variety.

To me, this was a good example of what the problem is. It is perception.

Similarly I went to a Chinese takeaway (I do very occasionally) and somebody came in while I was waiting and asked for a Chicken Chow Mein with no veg and a Beef and Broccoli with no Broccoli. I was astounded! When the Government need to give guidance on eating, they say to eat less red meat but forget that many of the health problems caused by red meat are actually the absence of a balanced diet.

Cowabunga · Aug 13, 2019

Hampton said:
The head of the soil association is currently advocating that we should eat less meat and dairy products, despite over 80% of their members being livestock farmers!

You would have thought that the SA would be all for animal manure and a grass-arable rotation wouldn't you. But no. They have happily climbed aboard the populist bandwagon which will ultimately require them to use artificial fertiliser.

Logical thought seems to have abandoned the general population and the UK's leadership. That much has become very much evident over the last few years in the UK. Might it be caused by some virulent virus causing mental incapacity?

Cowabunga · Aug 13, 2019

Dry Rot said:
The biggest threat to the planet is the human population explosion.

That will level out over the next couple of decades. So its not really a massive issue.

unlacedgecko · Aug 13, 2019

British lamb, endorsed by the vegan society.

The War on Meat has begun

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100% I’ve had enough of farming!

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