AHDB Graphics and Content

Red Meat Campaign

The UK is one of the most sustainable places in the world to produce beef and lamb because of our climate and geography
Grazing ruminants help manage permanent pasture as an effective carbon sink
The grazing cattle and sheep aid biodiversity and managing our unique countryside
Without grazing ruminants, massive swathes (more than 60%) of agricultural land in the UK would be taken out of food production, as it is not suitable for cropping, while our population grows

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Health

Lean red meat can play an important role as part of a balanced diet
Lean red meat provides vitamins and minerals that contribute towards good health and wellbeing
Meat is eaten by almost 98% of people in the UK1, with red meat a popular choice and a valuable source of protein, iron, zinc, B vitamins, vitamin D, selenium and iodine
There is no proven, causal link between red meat and cancer. Any alleged link is from an associative study only, the type of study which can link the rise in deaths of hedgehogs on the roads in Asia with a rise in televisions in households in the USA, for instance.

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Dairy Campaign

The Department of Dairy Related Scrumptious Affairs