Tell it Like it is

Tell it like it is is a joint industry-initiative between Dairy UK and AHDB. "Tell it like it is" was set up to help dairy farmers and stakeholders within the supply chain communicate and promote the health benefits of dairy.

Dairy farmers are a trusted source of information for the British public and so Dairy UK and AHDB want to empower them with the confidence to share information online and inform the general public about the nutritional benefits behind a much loved food category. We want to help farmers tell the story of dairy, and in a language that they and the public will understand.


"TELL IT LIKE IT IS" provides farmers with trusted facts, infographics and engaging content they can use on their own social media channels, to go forth and ‘tell it like it is’!


Simply click on the image you want to use and then save it to your computer, tablet or mobile. You can save your chosen image by either by right clicking with your mouse or holding your finger down on the image on a mobile or tablet.


Nutrition messages


















General messages








"I Love" messages






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