- Location
- Northern Ireland
I have absolutely no position of decision-making or authority in the management of DF, and don't wish to have. A job for better men and women. I have always spoken as a member. Behind doors I have also always spoken my mind to the board as a member. Fortunate to have a board that openly invites member's views on a regular basis. You have your wires crossed.
For the record, if you can find where I sniped about winter bonuses, I'll happily defer to you on that. As it happens, I can't recall a time when I disagreed with a winter bonus. In fact I called for DF to do it, as I felt that the signal of local seasonal supply had become overshadowed by global trends in the post EU market management environment. Others here have been very vocal about their opposition to winter bonuses. Talk to them about it. I'm still far from convinced about fixed price contracts, whether DF does it or another buyer, and I've said so.
Bonuses are deployed to created differentiation between various categories - be that type of milk, timing of supply, status of supplier and so on. Let's be open here. What does the Lakeland price really mean? After all, it doesn't create differentiation - so what is it's purpose?
For the record, if you can find where I sniped about winter bonuses, I'll happily defer to you on that. As it happens, I can't recall a time when I disagreed with a winter bonus. In fact I called for DF to do it, as I felt that the signal of local seasonal supply had become overshadowed by global trends in the post EU market management environment. Others here have been very vocal about their opposition to winter bonuses. Talk to them about it. I'm still far from convinced about fixed price contracts, whether DF does it or another buyer, and I've said so.
Bonuses are deployed to created differentiation between various categories - be that type of milk, timing of supply, status of supplier and so on. Let's be open here. What does the Lakeland price really mean? After all, it doesn't create differentiation - so what is it's purpose?
. Or it could be a way of lowering the base, without lowering the price. 
If anyone has figured it out, they haven't said yet.