English branded meat

Robert K

Member
Arable Farmer
Location
Essex
Let's face it unfortunately the GP only care about the price in the supermarket and wouldn't think twice about New Zealand lamb or Dutch pork etc.

It's a sad state of affairs we are in when our own can't wake up and support us.

I think it's all down to education starting at primary school levels.
 

kfpben

Member
Location
Mid Hampshire
The real question is why do we need QMS, HCC & AHDB (is there one for Northern Ireland too?) all doing the same job when combined the resources and effectiveness would go much further. It would also get rid of the cross border levy squabble that seems to rumble on every year.

I’m sure meat buyers in target markets abroad don’t particularly care and would rather deal with one group of suits rather than 3 or 4. Maybe I’m biased as I regard myself as British first and foremost.
 

Treg

Member
Livestock Farmer
Location
Cornwall
Why do the English seem to trail behind other nations in marketing ?

You see regional branding but you don't see the word English promoted
like you see Welsh or Scottish as a quality product.
What about Cornish!? We get put with South West PGI , a Cornish flag should be on the packaging.
I totally agree with what your saying, packaging should be promoting exactly where the product comes from.
 

kfpben

Member
Location
Mid Hampshire
What about Cornish!? We get put with South West PGI , a Cornish flag should be on the packaging.
I totally agree with what your saying, packaging should be promoting exactly where the product comes from.
Where does it come from though? You could quite easily have a calf born in a Welsh dairy, reared at a calf unit in Hampshire, bought by a Devonian finisher and slaughtered in Cornwall?

I don’t think we need to split hairs with our marketing. Shouldn’t we just promote Brand Britain and the high legal standards of welfare and traceability we have across the country?
 

Derrick Hughes

Member
Location
Ceredigion
Where does it come from though? You could quite easily have a calf born in a Welsh dairy, reared at a calf unit in Hampshire, bought by a Devonian finisher and slaughtered in Cornwall?

I don’t think we need to split hairs with our marketing. Shouldn’t we just promote Brand Britain and the high legal standards of welfare and traceability we have across the country?
Use your own strengths .ours is Welsh I'm afraid
 

lloyd

Member
Location
Herefordshire
Let's face it unfortunately the GP only care about the price in the supermarket and wouldn't think twice about New Zealand lamb or Dutch pork etc.

It's a sad state of affairs we are in when our own can't wake up and support us.

I think it's all down to education starting at primary school levels.

Thats where our connection to the GP needs to be better.
When the GP go for a stroll through pretty countryside with
baby lambs running around and everything looking neat and tidy
they need a connection that our industry (uk)is providing this.

British lamb has a reasonable export market its the English domestic
marketing of lamb which could do better.
The Welsh and Scottish are so much better at this.
 

kfpben

Member
Location
Mid Hampshire
Thats where our connection to the GP needs to be better.
When the GP go for a stroll through pretty countryside with
baby lambs running around and everything looking neat and tidy
they need a connection that our industry (uk)is providing this.

British lamb has a reasonable export market its the English domestic
marketing of lamb which could do better.
The Welsh and Scottish are so much better at this.
They may appear to be better at marketing but consumption of lamb in Scotland is substantially lower than in England. I’m not sure about Wales.
 

Treg

Member
Livestock Farmer
Location
Cornwall
Where does it come from though? You could quite easily have a calf born in a Welsh dairy, reared at a calf unit in Hampshire, bought by a Devonian finisher and slaughtered in Cornwall?

I don’t think we need to split hairs with our marketing. Shouldn’t we just promote Brand Britain and the high legal standards of welfare and traceability we have across the country?
It should only be able to have a flag on the packaging if it is born / reared / finished/ slaughtered in that region (what ever region it is ).
I think the consumer deserves to know exactly where there food comes from.
I do partly agree about the Brand Britain, but one minute we complain the public don't understand where there food comes from, then we want to brand it the same!?
We should push for better labelling,
Firstly bigger Union Jack ( Or Welsh / Cornish/ Scottish/ English/ Northern Ireland / isle of Man ) sorry if I missed anybody out.
2nd where it was slaughtered
3rd how was it reared , grass fed/ cereals / indoors / outdoors .
 
Location
East Mids
If people really care about where their food comes from they either shop at a proper butcher or a farm shop, where they are only too happy to promote the fact that it is meat from X farm 2 miles way (they should be able to prove the tag number for beef) or at a farm shop often it is their own or another local supplier they work closely with. They don't actually need a labelling scheme because they talk to their customers. I know of plenty of people in cities who will take a trip out to stock the freezer from a good butcher (just mention Joseph Morris in Leics....:happy: ) or nowadays they have the option of delivery to the door (we used to courier our fresh beef and lamb throughout the UK including to Wales and Scotland!). Labelling schemes work OK for the mass market, at least they can pay their money and take their choice even if they can't ask questions.
 

lloyd

Member
Location
Herefordshire
Your local good butcher or farm shop does not have the buying power and selling capability of supermarket chains.
You have gone off thread and obviously don't understand that Welsh lamb gets a premium at
live auction markets and deadweight over standard English lamb .
More could be done to promote and brand ENGLISH lamb .
 

nivilla1982

Member
Livestock Farmer
The real question is why do we need QMS, HCC & AHDB (is there one for Northern Ireland too?) all doing the same job when combined the resources and effectiveness would go much further. It would also get rid of the cross border levy squabble that seems to rumble on every year.

I’m sure meat buyers in target markets abroad don’t particularly care and would rather deal with one group of suits rather than 3 or 4. Maybe I’m biased as I regard myself as British first and foremost.

FQAS in NI
https://www.lmcni.com/farm-quality-assurance/
 

Derrick Hughes

Member
Location
Ceredigion
Texas is bigger than the United kingdom never mind England.
By regionalising i can't see how that promotes the word English .
We should be proud of English lamb not try to disguise it as some
sort of cottage garden industry .
You could trial Neath Port Talbot lamb and let us know how you get on:)
Call it what you like . We are happy with Welsh .
I dont make a blind fig if your proad to be English or not does it . It's what sells that matters
 

Cowabunga

Member
Location
Ceredigion,Wales
Texas is bigger than the United kingdom never mind England.
By regionalising i can't see how that promotes the word English .
We should be proud of English lamb not try to disguise it as some
sort of cottage garden industry .
You could trial Neath Port Talbot lamb and let us know how you get on:)

It would sell a few kilos in the local farmer's markets perhaps. Yes, England is tiny, not 'big'. The UK as a whole is a fairly small region of Europe. It is for a few days more at any rate. After that our main customers might well decide 'f**k the British' and avoid our produce unless as a last resort on the discount bargain counter.
 

neilo

Member
Mixed Farmer
Location
Montgomeryshire
Your local good butcher or farm shop does not have the buying power and selling capability of supermarket chains.
You have gone off thread and obviously don't understand that Welsh lamb gets a premium at
live auction markets and deadweight over standard English lamb .
More could be done to promote and brand ENGLISH lamb .

Kepak give a 10p/kg bonus for Welsh at times, then it stops and they give the same premium to ‘Lake District’ lamb, or whatever the Northern England producers are sending.

Other processors are paying a Welsh premium at the moment, but don’t at other times. It’s by no means always there.
 

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