Lincs Lass
Member
- Location
- north lincs
It was @Lincs post,, not mineNot correct @Lincs Lass
The AHDB CAN market British lamb/beef as British as long as it has something to make it different to imported lamb/beef which translates that they can market RT farm assured lamb/beef as British.
There was a big argument over this 2/3 years ago when the AHDB claimed they were not allowed to use the word British when advertising British RT lamb/beef, turned out that the AHDB ( or rather Jayne King and Peter Kendall because neither wants the AHDB to spend any levy money on marketing in the home market ) made this claim up and it all fell apart when Liz Truss who was the minister at the time stated that under EU law the AHDB CAN use the word British on any marketing material as long as it was RT farm assured. ( and this was confirmed no less by the EU themselves )