From talking to quite a few people we deal with I was very surprised how many and who said they aren’t going to be at Cereals this year and are going to focus on LAMMA going forward. They all seemed happy with their experience at the NEC, as was I. It was a nice way to start the year.When Smithfield died fifteen years ago I felt we’d lost more than a show in that we’d lost a bit of our ‘esprit de core’ as an industry so it’s really heartening to see an event like LAMMA at the NEC. Losing the Royal was another blow for English farming.
I went both days to LAMMA this week and felt there was a good vibe and plenty of kit. Lots of good chat on the NFU stand. A bit of a contrast to the punters at Oxford!
Felt a bit nostalgic for the Olympia ‘eau de vache’ - maybe they should spray it through the heating vents. And now I’m in my ‘respectable’ years I didn’t miss the wander up the west end.
Didn’t miss the arctic adventure of the old outdoor LAMMA either although had to note the irony that the outdoor weather while I was inside the NEC was quite benign.
But long may LAMMA at the NEC prosper and congrats to the organisers.