AHDB Eat balanced TV ad

Farmer Roy · Jan 20, 2021

Just as an example, the irrigation industries here ( particularly Cotton, although Almonds seem to stay under the radar funnily enough ) receive a lot of bad publicity at times ( admittedly some of it was deserved ), especially given the last 3 or more years of severe drought & more recently, good rains, but you should see how quick Cotton Australia responds to any criticism - across all platforms & social media. You could do a lot worse than study their industry representation & advocacy

Farmer Roy · Jan 20, 2021

Poor public image troubles cotton industry as concerns over water grow

The cotton industry is having a long, hard look at itself, after a survey finds that most urban Australians have negative perceptions about the crop.

www.abc.net.au

Farmer Roy · Jan 20, 2021

Education videos

www.cottonaustralia.com.au

also, have a look at these “Meet a grower” & look at the farmers represented - mostly youngish, family farms, articulate & a good representation of female growers . . .

Meet A Grower

www.cottonaustralia.com.au

Farmer Roy · Jan 20, 2021

This will take you to the Cotton Australia ( an agricultural industry here that cops a lot of negative flack ) FB page

Cotton Australia | Sydney NSW

Cotton Australia, Mascot, New South Wales. 13,712 likes · 779 talking about this · 23 were here. Cotton Australia is the peak body for Australia’s cotton producers, supporting up to 1500 cotton f

www.facebook.com

Farmer Roy · Jan 20, 2021

Cotton Australia is just one example ( because they possibly receive the most negative publicity here ), but all of our mainstream agricultural industry groups seem to do this sort of stuff pretty well.

which is why I can’t understand why ADHB, in a country like the UK with the massive depth of skill & talent in advertising / PR etc etc, does it SO badly . . .

Farmer Roy · Jan 20, 2021

delilah said:
Well, the Go Vegan fb page is still there in all its glory, and Paul hasn't stuck his head in here since Sunday.

nor has he responded to posts that tagged or quoted him . . .

@Paul Flanagan ? Where are you ? Do you care ?

Farmer Roy · Jan 20, 2021

Farmer Roy · Jan 20, 2021

Know the Facts - How cotton is impacted by drought | Like most agricultural sectors, the cotton industry is not immune to the effects of drought. Watch this video to learn more. #FactsMatter #CottonFacts .... | By Cotton AustraliaFacebook

Like most agricultural sectors, the cotton industry is not immune to the effects of drought. Watch this video to learn more. #FactsMatter #CottonFacts ....

fb.watch

Farmer Roy · Jan 20, 2021

TBH, this is why Red Tractor ect have gotten out of control, because your industry representative groups aren’t lobbying on YOUR behalf & standing up for you . . .

onesiedale · Jan 20, 2021

@Farmer Roy thanks. One of the suggestions I made yesterday was to look at the way the overseas agricultural sectors deal with bad PR .
You've given some good reference points here for them (AHDB if you're reading please respond to Roy, he's trying to help us here)
Even the negative FB stuff was readable!

Sid · Jan 20, 2021

onesiedale said:
I have spoken with the comms department today. Made a complaint and suggested that they shut the fb page down and sack the entire PR team responsible.

And what did they say?

onesiedale · Jan 20, 2021

As expected, they towed the company line. Pretty much repeating the narrative that @Paul Flanagan had a couple of pages back.
One thing is for sure, if we don't let them know what we are thinking then we only have ourselves to blame.
If you work for AHDB and read the first page of this thread then you'll just carry on and pat yourselves on the back.
AHDB need to understand the vastly different strategy needed for conventional media and social media. It is clear that the leadership in the communications/marketing department is out of its depth regarding social media
For the avoidance of doubt @Paul Flanagan there needs to be a serious rethink of the strategy. Someone at the top, the VERY TOP, needs to grow some balls, address it and not be afraid of telling us levy payers what plan B is.

delilah · Jan 20, 2021

onesiedale said:
As expected, they towed the company line. Pretty much repeating the narrative that @Paul Flanagan had a couple of pages back.
One thing is for sure, if we don't let them know what we are thinking then we only have ourselves to blame.
If you work for AHDB and read the first page of this thread then you'll just carry on and pat yourselves on the back.
AHDB need to understand the vastly different strategy needed for conventional media and social media. It is clear that the leadership in the communications/marketing department is out of its depth regarding social media
For the avoidance of doubt @Paul Flanagan there needs to be a serious rethink of the strategy. Someone at the top, the VERY TOP, needs to grow some balls, address it and not be afraid of telling us levy payers what plan B is.

Paul Flanagan has washed his hands of it/ been told to back off; if you hover over his avatar he hasn't been on here since Sunday.

lol edit, he just come back 5 mins ago

Doc · Jan 20, 2021

Paul..Paul.... PAUL !
Where art thou?

Roy is right, shower of shite.
Trouble is, they take a compulsory levy at the auction marts. Is there a way of opting out of this clear cartel at auction marts?

Paul Flanagan · Jan 21, 2021

Dear all,

While I'm conscious that this forum is open to all & likely to be a number of lurkers on here who are anti-meat and dairy, (so not going to detail everything we're doing), a few things to update you on this week. Drop me an email at [email protected] with your name/farm name and happy to have offline conversation with individuals/levy payer group:
- Firstly, thanks for raising the points you have done. If we're going to promote meat, dairy and livestock in this country we have to be prepared to front up in discussions and debate with others that have differing views. There were some posts and videos on eatbalanced page that crossed the line and went beyond back and forward debate. Reading this thread prompted me to go through the comments and highlight the comments/videos that crossed the line to our marketing team
- Secondly, as you'll see, we are now more actively moderating the comments. As you'll see on FB page we are responding to some comments with hard evidence where assertions are made which are factually inaccurate
- Thirdly, we have had conversations with other organisations that represent livestock to encourage more farmers to tell their stories and take an active role in the debate. Consumers trust farmers more than any part of the supply chain and we have to utilise that and work as a livestock sector
- Finally, we are keeping things under regular review and will constantly monitor how things are going with FB page

Paul

onesiedale · Jan 21, 2021

Paul Flanagan said:
Dear all,

While I'm conscious that this forum is open to all & likely to be a number of lurkers on here who are anti-meat and dairy, (so not going to detail everything we're doing), a few things to update you on this week. Drop me an email at [email protected] with your name/farm name and happy to have offline conversation with individuals/levy payer group:
- Firstly, thanks for raising the points you have done. If we're going to promote meat, dairy and livestock in this country we have to be prepared to front up in discussions and debate with others that have differing views. There were some posts and videos on eatbalanced page that crossed the line and went beyond back and forward debate. Reading this thread prompted me to go through the comments and highlight the comments/videos that crossed the line to our marketing team
- Secondly, as you'll see, we are now more actively moderating the comments. As you'll see on FB page we are responding to some comments with hard evidence where assertions are made which are factually inaccurate
- Thirdly, we have had conversations with other organisations that represent livestock to encourage more farmers to tell their stories and take an active role in the debate. Consumers trust farmers more than any part of the supply chain and we have to utilise that and work as a livestock sector
- Finally, we are keeping things under regular review and will constantly monitor how things are going with FB page

Paul

Thanks for coming back.
So my first thing is to check in at the FB page;

This is what I see.
Like I said earlier, social media is a completely different beast to conventional media.
Someone AHDB needs to get a grip please
Can you please ask them to address it now.

delilah · Jan 21, 2021

Paul Flanagan said:
Dear all,

While I'm conscious that this forum is open to all & likely to be a number of lurkers on here who are anti-meat and dairy, (so not going to detail everything we're doing), a few things to update you on this week. Drop me an email at [email protected] with your name/farm name and happy to have offline conversation with individuals/levy payer group:
- Firstly, thanks for raising the points you have done. If we're going to promote meat, dairy and livestock in this country we have to be prepared to front up in discussions and debate with others that have differing views. There were some posts and videos on eatbalanced page that crossed the line and went beyond back and forward debate. Reading this thread prompted me to go through the comments and highlight the comments/videos that crossed the line to our marketing team
- Secondly, as you'll see, we are now more actively moderating the comments. As you'll see on FB page we are responding to some comments with hard evidence where assertions are made which are factually inaccurate
- Thirdly, we have had conversations with other organisations that represent livestock to encourage more farmers to tell their stories and take an active role in the debate. Consumers trust farmers more than any part of the supply chain and we have to utilise that and work as a livestock sector
- Finally, we are keeping things under regular review and will constantly monitor how things are going with FB page

Paul

It is an untenable position. Like @onesiedale I have had a look at the fb page this morning. I saw a conversation that has taken place between weeatbalanced and a vegan protester. To what end ? You really think that having a discussion with a furloughed numpty, who has quite literally got all day to spend on fb, is achieving anything ? Meanwhile the many, many comments, linked articles and videos painting our industry in a truly awful light stay on there for all to see. Please, please, admit that you have got this one wrong. Take all comments down, make it a comment free site, and start putting some decent promotional material up that we can all share not be embarrassed of.

Raider112 · Jan 21, 2021

delilah said:
It is an untenable position. Like @onesiedale I have had a look at the fb page this morning. I saw a conversation that has taken place between weeatbalanced and a vegan protester. To what end ? You really think that having a discussion with a furloughed numpty, who has quite literally got all day to spend on fb, is achieving anything ? Meanwhile the many, many comments, linked articles and videos painting our industry in a truly awful light stay on there for all to see. Please, please, admit that you have got this one wrong. Take all comments down, make it a comment free site, and start putting some decent promotional material up that we can all share not be embarrassed of.

I would add that it needs to be done promptly when it's still catching attention, a FB post for example will be getting very few views after a couple of days so the damage is done. I don't mind rubbish facts being corrected, far better someone with authority doing it firmly but politely with facts they can't dispute than farmers ranting.

Ted M · Jan 21, 2021

delilah said:
It is an untenable position. Like @onesiedale I have had a look at the fb page this morning. I saw a conversation that has taken place between weeatbalanced and a vegan protester. To what end ? You really think that having a discussion with a furloughed numpty, who has quite literally got all day to spend on fb, is achieving anything ? Meanwhile the many, many comments, linked articles and videos painting our industry in a truly awful light stay on there for all to see. Please, please, admit that you have got this one wrong. Take all comments down, make it a comment free site, and start putting some decent promotional material up that we can all share not be embarrassed of.

I can't even bring myself to look at it again.
If I do I'll just end up getting my hair off with some of the numpties you describe above and like you say, I too haven't got time, helping with home schooling and trying to run a business.
So it looks like we'll just have to let the numpties spread their lies and leave them for the world to see

onesiedale · Jan 21, 2021

Ted M said:
I can't even bring myself to look at it again.
If I do I'll just end up getting my hair off with some of the numpties you describe above and like you say, I too haven't got time, helping with home schooling and trying to run a business.
So it looks like we'll just have to let the numpties spread their lies and leave them for the world to see

Drop @Paul Flanagan an email.

Paul Flanagan said:
. Drop me an email at [email protected] with your name/farm name and happy to have offline conversation

In fairness he did put it out for us all.
Maybe he is just uncomfortable using social media?

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