ADAMA Agricultural Solutions UK

Discussion in 'Company Information and PR' started by Chris F, Jan 14, 2015.

ADAMA Agricultural Solutions UK
  1. Chris F

    Chris F Staff Member

    ADAMA Agricultural Solutions Ltd

    At Adama, we strive for a world where everybody has food security, and everybody in farming has a fulfilling and rewarding life. Sounds impossible? Many share this vision with us, but we do it differently.

    The Meaning of ADAMA

    We are very proud of our heritage in Israel, and we are equally proud of the fact that we operate in over 50 countries around the world today. Adama reflects a global company in touch with our historic beginnings.

    The name Adama is Hebrew for 'earth', the essential element of farming. Our strong connection to the land represents our commitment to agriculture as well as our down to earth, practical approach and culture.

    The 'MA' ties us to our enduring heritage as Makhteshim Agan, the original name of the company.

    The 'Adam' in the beginning and the 'Ama' at the end is a representation of Man and woman, and in many languages, 'Ama' is also mother. Again a link to mother earth The 'AD' in the name represents 'Advancing the future of agriculture'.

    Through the three A’s in our name we are reminded of our past, our present and our future and is also the symbol for quality

    And finally, the numerous meanings it evokes for different people allow each of us to personally connect with our customers, partners and peers.


    Simply. Grow. Together.

    This is Adama’s promise to farmers, farming and our employees. Three everyday words. Yet, they carry the potential to make a lasting difference to farming everywhere, while ensuring the sustainability of our company.

    What does 'Simply' mean? It means greater certainty and better planning. These are ways we will help improve the quality of life of farmers and their families. For us, it means new ways of doing things internally.

    'Grow' is the ultimate benefit of simplicity for farmers, in every sense of the word: yield growth, business growth, status growth, farming growth. This takes us further than exceptional support in the field. We’ll provide assistance and guidance from sowing to sales, for business and beyond. This support will help farmers reestablish their deserved status in the community. It is also about our commitment to our people and their ability to stretch and change.

    Finally, 'Together' is about delivery and progress. ‘Together’ is the specific way we develop and deliver simplicity – with families, peers, and the rest of farming – a call to work together across markets and functions for the benefit of the business.

    As Adama employees, as farmers, as custodians of the land, we will work together to find ways that create simplicity and enable growth. Farming is too important for one person or business to lead the agenda alone: we all need to share the responsibility.


    Innovation at Adama

    At Adama, we define innovation as culture and work processes to nurture new ideas, creativity and entrepreneurial spirit, translated into economic value. We see it as a way to differentiate ourselves in the market, and to deliver on our promise – simply grow together – to farmers, farming and our employees.

    Innovation is woven into every aspect of our business. Beyond product innovation, we develop digital tools that make farmers’ lives easier and improve crop yields, offer improvements for inventory management and even innovate in marketing our solutions in a new and efficient way.

    We define innovation as culture and work processes to nurture new ideas, creativity and entrepreneurial spirit, translated into economic value.

    We see it as a way to differentiate ourselves in the market, and to deliver on our promise – simply grow together – to farmers, farming and our employees.

    Daring to be different, we propel ourselves through the innovation cycle: trial, error, improvement, and then back to start again. We acknowledge that while instant innovation successes are ideal, sometimes the greatest ideas are born out of unsuccessful attempts.

    This conscious process takes us far beyond our own labs and into the fields, where we can learn the most about farmers’ needs, and help provide solutions to simplify their lives


    Company Profile

    ADAMA Agricultural Solutions Ltd. (formerly Makhteshim Agan Industries Ltd.) is a leading global manufacturer and distributor worldwide of crop-protection solutions.
    The Company supplies efficient solutions to farmers across the full farming value-chain, including crop-protection, novel agricultural technologies, and complementary non-crop businesses.

    In 2013, the Company ranked seventh in the world in the overall agro-chemicals industry. The Company is characterized by its farmer-centric approach to product development, and strict standards of environmental protection and quality control.

    ADAMA Product Links

    Click here to read more about - Adama Cortez
  2. llamedos

    llamedos New Member

    Adama will be exhibiting at the ever-popular and highly informative BBRO – The British Beet Research Organisation – Summer open days. Supported by, amongst others, plant protection manufacturer Adama the event will attract growers representing the majority of the sugar beet industry.

    Tapping into the know-how of the BBRO, and keeping the toolbox as wide as possible to give flexibility to beet farmers is vital for Britain’s growers and the ancillary industries that support them, explains Adama marketing manager Ali Bosher.

    Other attractions of the one-day conference include trade exhibits, a wide range of presentations, international speakers and access to industry experts.

    The BBRO is a non-profit making company set by British Sugar plc and the National Farmers' Union. The objective of the BBRO is to commission and implement research and technology transfer designed to increase the competitiveness and profitability of the UK beet sugar industry in a sustainable and environmentally acceptable manner.

    “Adama is very pleased to be involved in the day and we look forward to meeting growers on our stand in the exhibition area,” says Ms Bosher. “We are keen to discuss how our products can contribute in part to the BBRO aim of increasing crop yields by four percent a year.”
  3. llamedos

    llamedos New Member

    Adama and BASF announced more stringent recommendations for the autumn use of oilseed rape herbicides containing metazachlor.

    As the pressure grows on water companies to tackle the issue of herbicides in drinking water, active substances like metazachlor are increasingly under the spotlight; along with others such as carbetamide, propyzamide and quinmerac.

    Dealing with diffuse pollution is a challenge said Dr Dinah Hillier, Catchment Control Manager at Thames Water. “If the water companies cannot show progress in reducing pesticide concentrations in raw water, there will be further restrictions on their use. Water companies need the help of the farming community. We really don’t want these restrictions to happen, because farmers need these products; but farmers must start Thinking Water.”

    The presence of pesticides in raw water threatens the UK’s chances of meeting the objectives of the Water Framework Directive (WFD), the EU legislation drawn up to protect all surface and ground waters.

    Adding to Dr Hillier’s comments, Dr Jodie Rettino, Catchment Manager at Severn Trent Water said: “Methaldehyde is the primary concern, but concerns are growing about the autumn-applied oilseed rape herbicides. We have no effective treatment processes for methaldehyde and we struggle to remove quinmerac. At a cost, most other pesticides can effectively be removed when they are at low concentrations. However, when we have a number of pesticides at high concentrations over the autumn and winter they challenge our treatment processes.”

    DEFRA and the Drinking Water Inspectorate (DWI) has to date looked at voluntary measures to deliver WFD compliance. It considers the regulatory approach as a last resort, understanding growers’ needs and the agronomic challenges they face. But the reality is we are still getting pesticides in water, so we will need to deliver some more positive results if we are to limit further product restrictions being enforced.

    In response and as part of a wider European Metazachlor Stewardship Initiative, BASF and Adama have strengthened their autumn guidance for metazachlor use; their drive is focused on agronomic best practice and changing on-farm practices to maintain the long term availability of metazachlor.

    “Oilseed rape is an important break crop in the arable rotation. It is especially important on heavy land where spring crop establishment can be difficult. The crop provides an opportunity to manage problem grass-weeds as part of an integrated approach using herbicides with different modes of action to those generally applied in cereals, and provides a good agronomic entry point for wheat in the rotation,” says Dr Paul Fogg, Senior Crop Team Leader at Adama.

    Metazachlor can get into water via two main sources. The first is via farm yard sources during the handling, mixing and cleaning down processes. These sources can be significant but can be avoided by adopting good operator practice.

    The second route for metazachlor to enter the water source is via field sources, such as surface run-off or via field drainage. Avoiding pollution via field sources represent a far greater challenge but can be minimised by “Thinking Agronomically”.

    “We are reiterating the importance of following the advice issued by the Voluntary Initiative,” says Rob Gladwin, Head of Business Development and Sustainability, BASF. “Growers should aim to establish the crop early, ideally by the first week of September, and also to apply metazachlor early which is particularly important on drained soils where the risk of movement increases the later you go and limit metazachlor applications to 750g of active substance per hectare.

    The guidance for autumn applications of metazachlor announced today is as follows:

    · Early establishment is key;

    · Dose - Maximum 750g metazachlor/ha;

    o Reducing the anount of active ingredient applied, reduces the risk of movement to water

    · Timing:

    o Where there are no field drains, there are no application timing restrictions;

    o Where fields are drained, including temporary drains, aim for 1st October, with a cut off of 15th October. Applications after the 1st October can be made as long as soil and seedbed conditions are good and drains are not flowing;

    o Drained fields in Drinking Water Safeguard Zones cut off 1st October, visit to establish if you have fields in a higher risk area.

    The BASF and Adama advice applies to all their products containing metazachlor. It is recommended that it is also applied to other manufacturers’ metazachlor herbicides, as it is the active ingredient that is detected not the products. The two companies are collaborating under the Metazchlor Matters branding for the first time, the brand is aimed at capturing agronomists and growers attention, to raise awareness and as a call to action this autumn.

    Attached Files:

  4. llamedos

    llamedos New Member

  5. Abbie Bieny

    Abbie Bieny New Member

    Adama’s Sugar Beet weed control guide is a practical online tool which has been specifically designed to help Sugar Beet growers to beat this year’s weed pressures.

    By addressing a range of the weed pressures encountered by UK Sugar Beet crops, and explaining the key modes of action and resistance management issues, the interactive tool is an invaluable and simple to use reference tool for all Sugar Beet growers.

    Click here for more information and to view the tool.

    Attached Files:

  6. Abbie Bieny

    Abbie Bieny New Member

    Backward OSR crops beware – pollen beetles are on the move

    The changeable conditions that continue to dominate across the UK have caused growth and development of OSR crops to be highly variable across all regions. For backwards crops which are still at the green bud stage, the threat of damage from pollen beetles is increasing. Growers should therefore monitor their crops closely and consider immediate application of Mavrik® to protect the future yield potential of vulnerable crops where thresholds are being reached. Where insect populations are high enough to warrant spraying, Mavrik® gives exceptional protection against pollen beetles thanks to its unique chemical structure which, unlike many other pyrethroid products, has not shown any resistance in pollen beetles.

    Containing 240g/l of Tau-fluvalinate, Mavrik® from Adama is a highly active and novel pyrethroid based insecticide for the control of pollen beetles in oilseed rape. When used in accordance with the label, Mavrik® has less acute toxicity to honey bees relative to other pyrethroid insecticides and can be used up to the end of OSR flowering.

    Mavrik® also provides effective protection from cabbage seed weevil, thereby mitigating against potentially severe damage from brassica pod midge. It has good compatibility with sclerotinia sprays allowing for efficient control of multiple targets at the flowering stage of development.

    For more information about the latest position, or to find out more about how Mavrik® could benefit your crop, call the Adama Technical Helpline on 01635 876 622.
  7. Abbie Bieny

    Abbie Bieny New Member

    Triazole Backbone For Septoria Management At T1 & T2

    With showery conditions set to continue across many parts of the UK for the remainder of April and into early May, the risk of Septoria and rust development in wheat crops – especially those which couldn’t be treated with a T0 application – remains high. Adama’s Technical Specialists are therefore advising growers to ensure that the triazole component dose rate in T1 and T2 mixtures is kept at a minimum of 75%.

    The cold, wet spring conditions prevented many growers from travelling to apply timely T0 sprays. As a result, many wheat crops face a heightened risk from Septoria and rust damage, making effective T1 and T2 applications all the more important this year. In order to provide effective protection, growers are advised to use a triazole chemistry to provide a broad spectrum, systemic fungicide effect.

    Cortez® is the ideal choice for topping up triazole rates in mixtures: either as a supplement to SDHI co-formulations or as way of re-adjusting more cost effective mixtures on disease resistance varieties.

    Containing 125 g/l Epoxiconazole, Cortez® forms the backbone to effective cereal disease control and can be used up to and including GS69, making it ideally suited to T1 and T2 applications.

    How to use Cortez® at T1 and T2:

    Cortez® (0.75 to 1.0 l/ha) should be tank mixed with a multi-site partner product such as Folpet as part of an SDHI resistance management strategy.

    Cortez: key benefits:
    • Leading triazole for Septoria protection
    • Excellent activity on rusts
    • Broad spectrum, systemic fungicide
    • Flexible rates and timings
    • Value for money
  8. Abbie Bieny

    Abbie Bieny New Member

    YEN Blog
    Yield Enhancement Network (YEN) connects arable farmers and agronomists with a range of agricultural organisations in an effort to improve crop yields and to close the gap between current and potential yields.
    The blog is updated on a regular basis to keep you up to date with the latest news and views from our sponsored YEN growers.
  9. Abbie Bieny

    Abbie Bieny New Member

  10. Abbie Bieny

    Abbie Bieny New Member

    Wet weather warning for blight susceptible potato crops

    Recent wet weather conditions have left many potato crops at an increased risk of late-season blight infections.

    This, together with the ability of dominant UK blight strains, ‘Pink 6’ and ‘Blue 13’, to sporulate at temperatures as low as 6°C, means existing infections are able to produce more spores in a shorter time.

    Growers therefore need to protect their crops by instigating a robust anti-sporulant fungicide programme.

    Hubble® from Adama is a highly effective potato blight fungicide. Containing two complimentary active ingredients – dimethomorph and fluazinam – Hubble® provides a unique combination of anti-sporulant protection plus kick-back sporicide activity.

    Hubble® controls both foliar and tuber blight throughout the crop life cycle and is particularly effective during periods of rapid crop growth.

    For more information click here.
  11. Abbie Bieny

    Abbie Bieny New Member

    Early season weed control

    Providing early season protection against a wide range of broad leaved weeds and annual grasses is key to the success of winter and spring sown oilseed rape. Sultan® 50 SC, Adama’s metazachlor-based (500 g/l) residual herbicide, forms the foundation to effective weed control by targeting a broad spectrum of weeds including annual meadow grass, mayweed and chickweed.

    For more information check out our new infographic

  12. Abbie Bieny

    Abbie Bieny New Member

    The time for action is now!

    Using weather forecasting, location and soil moisture data, our decision support app makes it simpler for you to be water aware!

    Using your feedback, we have updated and improved our App to make it more user friendly with added features including #SlugAware, enabling users to assess the risk of slug and snail activity on a field-by-field basis.

    “The WaterAware app gives us an easy to use and understandable format to help base the current decisions for product choice and timing at critical points of year for product efficacy and water protection. The traffic light system is quick and easy to interpret to make an informed choice on selection / timing.
    The use of smart technology is becoming ever more important in agriculture and to have this information readily available in the field is a great addition to our decision support"

    Ian Holmes, Strawson Ltd Agronomist & Adama YEN Grower

    “I find the app a really usful aid to confirm whether it's safe to apply products. The traffic light system is very easy and quick to refer to. The whole app is easy to navigate around.”
    Iain Robertson, Adama YEN Grower

    Click here for more information or to download the app

    Attached Files:

  13. Abbie Bieny

    Abbie Bieny New Member

    In a year where rapid successful establishment in OSR is essential, Falcon offers the fastest most reliable control of volunteer cereals, along with a variety of other grass weeds. Rates can be easily adjusted to deal with a wide range of grasses and situations.

    Falcon Product Information Sheet
  14. Abbie Bieny

    Abbie Bieny New Member

    Act now to protect OSR yield against Light Leaf Spot
    • More than 20% of winter oilseed rape crops are likely to be affected by Light Leaf Spot (LLS), with infected crops susceptible to yield losses of up to 50%.
    • LLS is especially prevalent during the wet winter months.
    • As soon as the first tell-tale talcum powder spots become visible, growers must act in order to prevent extensive damage from occurring.
    • Adopting an integrated management approach, utilising cultural control measures, host resistance and the timely application of new and existing modes of action, is a more sustainable option.
    • Orius® P (133 g/l tebuconazole and 267 g/l prochloraz) have demonstrated good control of LLS as well as being effective against phoma lesions, and, therefore offer proven solutions as part of an integrated control strategy.
    Click here to find out more
  15. Abbie Bieny

    Abbie Bieny New Member

    Managing Septoria: the essential grower's guide

    This guide contains all the information needed for you to create a successful, well-planned disease strategy for your farm business. And we hope it will be a good refresher prior to the 2017 season and worth keeping as a reference for many years to come.

    Download here
  16. Abbie Bieny

    Abbie Bieny New Member

    Understand the components of a successful weed control programme!

    Live cereals clinic hosted by David Roberts - Adama's Herbicide Technical Specialist Friday 21st July at 7.30 am.

    Get involved - register to join here
  17. Abbie Bieny

    Abbie Bieny New Member

    Placebo slug pellets available for spreader calibration

    With ‘slug pellet season’ rapidly approaching it is important to ensure that all applicable spreading machinery is properly tested and calibrated. Not only will this ensure that slug pellets are applied accurately and evenly across the desired spreading width, it will also ensure applications are made in line with the relevant spreading guidelines and buffer zone regulations.

    Click here to apply for a FREE 5kg bag of dummy pellets

    Attached Files:

  18. Abbie Bieny

    Abbie Bieny New Member

    An invitation from Adama...

    To find out about the latest strategies for weed and disease control, join the Adama team for lunch on stand number 54 in the center of the main exhibition hall.

    We will be serving a warming Beef Madras and Chicken Korma with all the trimmings from 12.30pm to all pre-registered guests. There are limited numbers; you will be contacted via email to confirm your booking. If unsuccessful, don't despair, we'll be serving tea and cake as usual!

    Attached Files:

  19. Abbie Bieny

    Abbie Bieny New Member

    New and Updated - Get your FREE spring cropping guide here

    Spring cropping is on the increase and offers the grower;
    • Highly competitive crop solutions, especially in Spring Barley
    • One of the most effective ways of controlling black-grass and broad-leaved weed populations
    • An opportunity to maximise stale seed beds

    Attached Files:

  20. Abbie Bieny

    Abbie Bieny New Member

    Attached Files:

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