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Seems they do - says on their website 'We may also share your information with third party organisations who help us to research and analyse our product and service offerings, so that we can continue to provide you with the best possible service. You may opt out of this by contacting us using...

Always considering how government spend 'our tax money' that's why I thought now that technology allows such data extraction, why wouldn't Defra just get the data direct from the software people 'gaining consent from the Farmer' opposed to using a company to collect the data direct from the...

Totally agree - Using collective data to understand the market. The reason there's money in data is because it allows us collectively to improve the market... to be informed to make smarter decisions....

As am sure the company Defra contract to who extracts the data from the accounting packages will do

As I understand it, looking to go with Xero myself and was researching farmplan and others and discussing with a friend when they mentioned they provided their data, but to a private firm who just download their data from their software package, give the data to Defra and charge for the...

So what do people actually think of companies making money from Farmers collective data, and selling it to government? Or would you prefer to cut out the middle man and say provide the data direct to 'Defra' to use purely for statistical purposes? You know Defra pay shed load of tax payers...