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  1. AIMS

    It's the time of the year for Monopoly

    We read earlier today a press release from Red Tractor: https://redtractorassurance.org.uk/news/red-tractor-facilitates-market-access-to-california-for-uk-pig-farmers/ in which it says AS NSF BECOMES ONE OF THE FIRST UK CERTIFICATION BODIES TO OFFER CALIFORNIA’S PROPOSITION 12 (PROP 12)...
  2. AIMS

    We have been speaking with the Ukraine Version of AIMS

    Last week Norman Bagley (Head of Policy at AIMS) and I met with Mykola Babenko and Vladyslav Kashmar from the Meat Industry Association of Ukraine: Click Here We heard about how several abattoirs and processing plants have been completely destroyed and the need for post-war investment in the...
  3. AIMS

    Food Security begins with Farm Security

    We have recently been introduced to a business called Camor. They are a group of ex-military intelligence officers and police officers who specialise in security and counter terrorism. Check out their short film here: We know that the meat industry is a target for food terrorism. We have seen...
  4. AIMS

    Advert pulled following AHDB complaint

    Saw this earlier today: https://ahdb.org.uk/news/advert-pulled-following-ahdb-complaint Have to say that we have been working with the new team at AHDB a lot recently and are impressed. The next stage for the We Eat Balanced campaign will run in January 2022 and is looking great. Their drive is...
  5. AIMS

    You may either laugh or cry when you read this

    https://www.thescottishfarmer.co.uk/opinion/19663940.norman-bagleys-farm-view-time-common-sense-labour-issues/
  6. AIMS

    Worshipful Company of Farmers Debate Last Evening

    Almost choked when I heard Christine Tacon from Red Tractor say "It's all about being in touch with your stakeholders and being relevant to your stakeholders". As a trade association the majority of our members have either RT Licenses or RT Assurance and yet when we contacted Ms Tacon in respect...
  7. AIMS

    Saw this in Lidl

    Saw this in Lidl British Flour promoted on pack. No Red Tractor logo though. If the people at Red Tractor had anything about them they'd be at Lidl trying to get the Red Tractor logo on pack in the same way as they do on produce, meat and chicken
  8. AIMS

    Red Tractor are recruiting

    Anyone fancy going to the other side?
  9. AIMS

    Red Tractor Appoints New Communications Manager

    You may wish to send your congratulations and suggestions to former Farmers Weekly reporter Oli Hill who is joinging Red Tractor
  10. AIMS

    AHDB Looking for new board members

    Here's your opportunity to drive change - 6 vacancies - | Members of the Agriculture and Horticulture Development Board (cabinetoffice.gov.uk)
  11. AIMS

    Blue Peter encouraging viewers to eat less meat

    The three GB red meat levy bodies have issued a joint open letter in response to the Blue Peter Green Badge campaign by Children’s BBC. The iconic BBC children’s TV show Blue Peter has asked viewers to become part of a ‘green army’ to tackle carbon emissions and climate change. Recommendations...
  12. AIMS

    Eat Balanced - The Results - Short presentation film

    Since joining The Farming Forum we have read a lot about AHDB and in particular their marketing activity. As a trade association 127 of our members are processor and / or exporter levy payers and it is for that reason that we are able to meet regularly with the team (albeit over Microsoft Teams)...
  13. AIMS

    Tim Rycroft to Replace Jane King at AHDB

    Tim, currently chief operating officer of the Food and Drink Federation (FDF), will take up his position at the Stoneleigh-based levy board on 31st August 2021, replacing Jane King. During the intervening period the interim AHDB CEO will be Ken Boyns, AHDB chief finance and operations officer...
  14. AIMS

    David v Goliath

    https://www.dailymail.co.uk/news/article-9409999/Fake-moos-Lidl-sued-imitating-award-winning-family-butcher-sell-cheap-meat.html
  15. AIMS

    AHDB Eat Balanced Campaign - Some great figures

    Consumers are rethinking their attitudes towards red meat and dairy produced in Britain as the result of AHDB’s ground-breaking We Eat Balanced campaign launched earlier this year. The £1.5M campaign which ran across TV, social media and print in January and February was a first for British...
  16. AIMS

    New Red Tractor TV Advert

    Have just seen this from Red Tractor https://redtractor.org.uk/watch-our-ad/
  17. AIMS

    Meat Bites Back - an article from Footprint Media

    Saw this article in Footprint Media. Well worth making a cuppa and reading: Meat bites back - Foodservice Footprint
  18. AIMS

    Great set of sales figures for Red Meat

    The sales figures for the 12 weeks to end 21st February 2021 make for great reading. Clearly consumers love eating red meat despite the hype around Veganuary. They are almost certainly understanding the role that meat plays in a healthy diet and that UK farming delivers high animal welfare and...
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