£40,000 for new Defender!?

DeeGee

Member
Location
North East Wales
Just been reading a motoring article that estimates the new Land Rover Defender is likely to cost anything between £40,000 and £70,000!

Obviously yet another Land Rover model aimed at the bloated Chelsea tractor market and way above the budget of most working farmers. Looks like I will have to stick with my twelve year old Freelander and my limited use Discovery One that dates from the pre Ordovician era.

Never mind, didn’t really want one anyway, and a good excuse to keep the wallet safely chained and padlocked behind bars down in the cellar for another year.
 

An Gof

Member
Location
Cornwall
Just been reading a motoring article that estimates the new Land Rover Defender is likely to cost anything between £40,000 and £70,000!

Obviously yet another Land Rover model aimed at the bloated Chelsea tractor market and way above the budget of most working farmers. Looks like I will have to stick with my twelve year old Freelander and my limited use Discovery One that dates from the pre Ordovician era.

Never mind, didn’t really want one anyway, and a good excuse to keep the wallet safely chained and padlocked behind bars down in the cellar for another year.

£40-70k
That’s Porsche Macan territory. It may not tow like a Defender but I know which I would prefer for general driving and the sort of market that the new Defenders are aimed at.
 

Cowabunga

Member
Location
Ceredigion,Wales
Just been reading a motoring article that estimates the new Land Rover Defender is likely to cost anything between £40,000 and £70,000!

Obviously yet another Land Rover model aimed at the bloated Chelsea tractor market and way above the budget of most working farmers. Looks like I will have to stick with my twelve year old Freelander and my limited use Discovery One that dates from the pre Ordovician era.

Never mind, didn’t really want one anyway, and a good excuse to keep the wallet safely chained and padlocked behind bars down in the cellar for another year.

Its only a few weeks since I mentioned this and that nearly all LR vehicles seem to be pitched at broadly the same price point. Exactly this sort of price range. A price where they have far too many vehicles chasing far too few customers considering that JLR are not the only team in town pitching for their business.

Commercial and leisure operators looking in that price range could easily get something like this, a real offroad truck...


I don't see many about. So LR must be going for the RV sector of the market. Which must surely mean that they cannibalise sales from within their own brands. Its a matter of whether a potential customer goes for a Velar, Discovery, Range Rover Sport, F-Pace or a New Defender. They all overlap in price at around £50k

Otherwise most farmers and utility companies will now have at least partly converted their Defender fleets to one ton pickups of around £18k to £25k and are perfectly happy with them.
 
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SFI - What % were you taking out of production?

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Red Tractor drops launch of green farming scheme amid anger from farmers

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As reported in Independent


quote: “Red Tractor has confirmed it is dropping plans to launch its green farming assurance standard in April“

read the TFF thread here: https://thefarmingforum.co.uk/index.php?threads/gfc-was-to-go-ahead-now-not-going-ahead.405234/
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