‘VCs need their money back’: why sustainable startups struggle to fix our broken food system
Written by Whitney Bauck from the Guardian
Firms such as Smallhold have lessons to be learned on what business can – and can’t – do in transforming agriculture
When Andrew Carter and Adam DeMartino started their business Smallhold in 2017, they set out with a simple vision they thought could have a big impact: feed people mushrooms.
“Mushrooms are one of the most sustainable calories on the planet, in every aspect,” Carter said, whether you’re looking at water, waste, plastic use or greenhouse gas emissions. “We just wanted to get more people eating them.”
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Written by Whitney Bauck from the Guardian
Firms such as Smallhold have lessons to be learned on what business can – and can’t – do in transforming agriculture
When Andrew Carter and Adam DeMartino started their business Smallhold in 2017, they set out with a simple vision they thought could have a big impact: feed people mushrooms.
“Mushrooms are one of the most sustainable calories on the planet, in every aspect,” Carter said, whether you’re looking at water, waste, plastic use or greenhouse gas emissions. “We just wanted to get more people eating them.”
Continue reading...
Since you’re here …
… we have a small favour to ask. More people are reading the Guardian than ever but advertising revenues across the media are falling fast. And unlike many news organisations, we haven’t put up a paywall – we want to keep our journalism as open as we can. So you can see why we need to ask for your help. The Guardian’s independent, investigative journalism takes a lot of time, money and hard work to produce. But we do it because we believe our perspective matters – because it might well be your perspective, too.
If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure. Support the Guardian – it only takes a minute. Thank you.
