200 cats, 200 dogs, one lab: the secrets of the pet food industry

200 cats, 200 dogs, one lab: the secrets of the pet food industry

Written by Vivian Ho from the Guardian

Pet food is a £120bn industry, with vast resources spent on working out how best to nourish and delight our beloved charges. But how do we know if we’re getting it right?

Florence Meowmalade came to me on a chilly winter’s night last year. A one-year-old orange tabby with a little pink nose, she arrived at my door in London after travelling for three days in a van with 30 dogs across continental Europe. She brought with her an EU pet passport, a soiled pink blanket and a penchant for snuggling into any available lap.

Growing up, I had a dog (a husky), a goldfish that jumped out of its bowl and a clutch of gerbils that refused to stop procreating – but those had all been family pets. The arrival of Florence, or Lady Meowmalade as she shall be addressed by her lessers, marked the first time in my life that I had a small creature entirely dependent upon me for her wellbeing. And like so many pet owners before me, her wellbeing became my fixation.

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