218: Red Tractor | Traceable, Safe and Farmed with Care

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218: Red Tractor | Traceable, Safe and Farmed with Care

Written by AHDB

Did you know almost 70% of consumers say the Red Tractor Assurance Scheme, positively influences their shopping? Jim Mosely, the Red Tractor Assurance CEO, states 73% of consumers trust the Red Tractor Scheme and that’s just the beginning. It’s safe to say, the little red tractor is a key player in the farming industry and its journey to our consumer's dinner table.

John Bates talks to the CEO of one of the largest farming assurance schemes, Red Tractor – about the nitty-gritty details and the importance of the scheme and how this helps farmers.

Find out how the organisation deals with bad publicity and how Red Tractor is preparing in light of the current economic stress caused by the pandemic and as we plan to leave the EU - discussing what this means for Britain’s food producers.

Would you like to know more about The Red Tractor Assurance Scheme? Visit, assurance.redtractor.org.uk

Red Tractor was established in 2000 and has grown to become the UK’s biggest farm and food standards scheme, covering all of animal welfare, food safety, traceability and environmental protection.

Continue reading more on the ADHB Website...
 

An Gof

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Location
Cornwall
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218: Red Tractor | Traceable, Safe and Farmed with Care

Written by AHDB

Did you know almost 70% of consumers say the Red Tractor Assurance Scheme, positively influences their shopping? Jim Mosely, the Red Tractor Assurance CEO, states 73% of consumers trust the Red Tractor Scheme and that’s just the beginning. It’s safe to say, the little red tractor is a key player in the farming industry and its journey to our consumer's dinner table.

John Bates talks to the CEO of one of the largest farming assurance schemes, Red Tractor – about the nitty-gritty details and the importance of the scheme and how this helps farmers.

Find out how the organisation deals with bad publicity and how Red Tractor is preparing in light of the current economic stress caused by the pandemic and as we plan to leave the EU - discussing what this means for Britain’s food producers.

Would you like to know more about The Red Tractor Assurance Scheme? Visit, assurance.redtractor.org.uk

Red Tractor was established in 2000 and has grown to become the UK’s biggest farm and food standards scheme, covering all of animal welfare, food safety, traceability and environmental protection.

Continue reading more on the ADHB Website...

I think I may have to join up with @White rabbit . Normally I don’t mind paying my AHDB levy but I don’t want it used to pay for free advertising for Red Tractor 😡😡
RT is a beast out of control as we are all about to find out when the new standards come out 😡
 
I'm not so sure about that either, although in fairness some are trying to but its like Canute trying to turn back the tide.
we have red tractor ,brc assured produce and the levy to find in all makes a mess of £45,000 ,after £1000 a day on the brc (which takes two days) we pick up the bill from a local up market hotel for a nights stay.It comes on top of a request to get the price down for the contract starting next October.There is good news though ahdb will probably lower the levy by o.5 percent,throw the growers a few scraps that will shut them up.
 

SFI - What % were you taking out of production?

  • 0 %

    Votes: 79 42.5%
  • Up to 25%

    Votes: 65 34.9%
  • 25-50%

    Votes: 30 16.1%
  • 50-75%

    Votes: 3 1.6%
  • 75-100%

    Votes: 3 1.6%
  • 100% I’ve had enough of farming!

    Votes: 6 3.2%

Red Tractor drops launch of green farming scheme amid anger from farmers

  • 1,287
  • 1
As reported in Independent


quote: “Red Tractor has confirmed it is dropping plans to launch its green farming assurance standard in April“

read the TFF thread here: https://thefarmingforum.co.uk/index.php?threads/gfc-was-to-go-ahead-now-not-going-ahead.405234/
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