260: Jacket potatoes marketing campaign: how we reach out to millions using social media

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260: Jacket potatoes marketing campaign: how we reach out to millions using social media

Written by AHDB

John Bates speaks to Louise Woodward from the AHDB marketing team
behind the campaign and potato sector chair Alison Levett about why the humble jacket potato has taken centre stage in The new packed lunch AHDB campaign.

The six week campaign (February through to mid-March) talks about
the versatility of baked potatoes in health conscious and delicious looking recipes with some great cooking tips all as part of the campaign.

Host: John Bates

Speakers:

• Louise Woodward
• Alison Levett

Useful links:

• Love potatoes website
• Potatoes levy spend: marketing, education and exports
• Levy payers pack

Feedback
If you would like to share your feedback about this episode, or if you have any suggestions, please contact podcast producer Maria Covlea at [email protected]

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