317: Behind the scenes of our We Eat Balanced TV advert
Written by Agriculture and Horticulture Development Board
Levy payers tell AHDB one of the things they value most is the marketing and advertising activity we do. A key component of the proactive work is AHDB’s hugely successful We Eat Balanced advertising campaign which returned to national TV screens from 4 January 2022.
In this episode, John Bates goes behind the scenes of the AHDB marketing department to hear how the £3m campaign aims to highlight the role meat and dairy from the UK plays in a balanced and sustainable diet. AHDB’s Nicola Dodd and Peter Park from ad agency Ogilvy tell the story from concept to on screen delivery.
You can watch the full TV advert here.
How to get involved
AHDB works with farmers from across the country to make them central to the social campaign and share their personal stories of how they work to make meat and dairy some of the most sustainable in the world.
The easiest way to get involved by supporting and sharing the campaign is to follow AHDB’s social channels and ‘like’ and share the content.
Facebook: We Eat Balanced
Shape the future of farming
Levy payers are at the heart of everything we do, so it’s only right that we give you a greater voice in how we spend your levy. Find out how your levy is invested and how it makes a difference to your business and the industry.
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This episode was produced and edited by Kate Smith, Marcomms Executive (Dairy).
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