317: Behind the scenes of our We Eat Balanced TV advert

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317: Behind the scenes of our We Eat Balanced TV advert

Written by Agriculture and Horticulture Development Board

Levy payers tell AHDB one of the things they value most is the marketing and advertising activity we do. A key component of the proactive work is AHDB’s hugely successful We Eat Balanced advertising campaign which returned to national TV screens from 4 January 2022.

In this episode, John Bates goes behind the scenes of the AHDB marketing department to hear how the £3m campaign aims to highlight the role meat and dairy from the UK plays in a balanced and sustainable diet. AHDB’s Nicola Dodd and Peter Park from ad agency Ogilvy tell the story from concept to on screen delivery.

You can watch the full TV advert here.

How to get involved
AHDB works with farmers from across the country to make them central to the social campaign and share their personal stories of how they work to make meat and dairy some of the most sustainable in the world.

The easiest way to get involved by supporting and sharing the campaign is to follow AHDB’s social channels and ‘like’ and share the content.

Twitter: @TheAHDB
Facebook: AHDB
Instagram: @WeEatBalanced
Facebook: We Eat Balanced

Shape the future of farming
Levy payers are at the heart of everything we do, so it’s only right that we give you a greater voice in how we spend your levy. Find out how your levy is invested and how it makes a difference to your business and the industry.

In April 2022, you’ll get to have your say on the challenges you want AHDB to focus on and the services we will deliver for you in the future. It’s your chance to influence how your levy is spent on the things that matter to you most. Register before 31 March 2022 to have your say

We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email: [email protected].

This episode was produced and edited by Kate Smith, Marcomms Executive (Dairy).

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Five nature-recovery projects spanning 100,000ha launched

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Written by Michelle Martin from Agriland

Five nature-recovery projects spanning nearly 100,000ha across the West Midlands, Cambridgeshire, the Peak District, Norfolk and Somerset have been announced by the government and Natural England today (Thursday, May 26).

This is the equivalent in size to all 219 current National Reserves.

The aim of the projects is to deliver nature recovery at a landscape scale, helping to tackle biodiversity loss, climate change and improve public health and well-being.

All five projects will make a significant contribution towards the national delivery of the international commitment to protect at least 30% of land and...