331: What motivates consumers around the world to buy British meat?

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331: What motivates consumers around the world to buy British meat?

Written by Agriculture and Horticulture Development Board

British food products remain relatively niche in export markets and more needs to be done to highlight the positive attributes of pork from the UK. These findings come from new research from our consumer insight team, which explored consumer buying behaviour across three continents to provide valuable insight into where British produce fits into these markets.

In this episode, John Bates speaks to guests Steve Evans, AHDB’s senior consumer insight manager, and Dr Phil Hadley, Director of International Market Development, about this research and the purchase drivers of shoppers in 17 different markets across Europe, North America and South East Asia.

Find out more

Get in touch
If you want to find out more about this research or any of our consumer insight or export activity, get in touch with one of the team.

Steven Evans, Senior Consumer Insight Manager: [email protected]
Phil Hadley, Director of International Market Development: [email protected]

Feedback
We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email: [email protected].

This episode was hosted by John Bates and produced and edited by Miriam Drewett, Marcomms Manager (Pork).

Continue reading more on the ADHB Website...
 

SFI - What % were you taking out of production?

  • 0 %

    Votes: 79 42.0%
  • Up to 25%

    Votes: 66 35.1%
  • 25-50%

    Votes: 30 16.0%
  • 50-75%

    Votes: 3 1.6%
  • 75-100%

    Votes: 3 1.6%
  • 100% I’ve had enough of farming!

    Votes: 7 3.7%

Red Tractor drops launch of green farming scheme amid anger from farmers

  • 1,291
  • 1
As reported in Independent


quote: “Red Tractor has confirmed it is dropping plans to launch its green farming assurance standard in April“

read the TFF thread here: https://thefarmingforum.co.uk/index.php?threads/gfc-was-to-go-ahead-now-not-going-ahead.405234/
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