447: Consumer insight: Meat labels and aisles

[AHDB Podcast RSS]

447: Consumer insight: Meat labels and aisles

Written by Agriculture and Horticulture Development Board

How important are food labels in the supermarket? And do consumers pay any attention to signs and layout in the aisles?

Beatrice Waters is joined by Grace Randall, AHDB’s Lead Retail Insight Manager, Vicky Lee, National Account Manager at Dovecote Park and Fiona Clayton from AHDB’s Marketing team to dive into research on optimising red meat labelling and improving shopper engagement with the meat aisle.

Useful links
Consumer insights: Optimising red meat labelling | AHDB

Retail and consumer insight | AHDB

Feedback
We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: [email protected]

Continue reading more on the ADHB Website...