ADAMA Agricultural Solutions UK

ADAMA Agricultural Solutions Ltd

At Adama, we strive for a world where everybody has food security, and everybody in farming has a fulfilling and rewarding life. Sounds impossible? Many share this vision with us, but we do it differently.

The Meaning of ADAMA

We are very proud of our heritage in Israel, and we are equally proud of the fact that we operate in over 50 countries around the world today. Adama reflects a global company in touch with our historic beginnings.

The name Adama is Hebrew for 'earth', the essential element of farming. Our strong connection to the land represents our commitment to agriculture as well as our down to earth, practical approach and culture.

The 'MA' ties us to our enduring heritage as Makhteshim Agan, the original name of the company.

The 'Adam' in the beginning and the 'Ama' at the end is a representation of Man and woman, and in many languages, 'Ama' is also mother. Again a link to mother earth The 'AD' in the name represents 'Advancing the future of agriculture'.

Through the three A’s in our name we are reminded of our past, our present and our future and is also the symbol for quality

And finally, the numerous meanings it evokes for different people allow each of us to personally connect with our customers, partners and peers.

Simply. Grow. Together.

This is Adama’s promise to farmers, farming and our employees. Three everyday words. Yet, they carry the potential to make a lasting difference to farming everywhere, while ensuring the sustainability of our company.

What does 'Simply' mean? It means greater certainty and better planning. These are ways we will help improve the quality of life of farmers and their families. For us, it means new ways of doing things internally.

'Grow' is the ultimate benefit of simplicity for farmers, in every sense of the word: yield growth, business growth, status growth, farming growth. This takes us further than exceptional support in the field. We’ll provide assistance and guidance from sowing to sales, for business and beyond. This support will help farmers reestablish their deserved status in the community. It is also about our commitment to our people and their ability to stretch and change.

Finally, 'Together' is about delivery and progress. ‘Together’ is the specific way we develop and deliver simplicity – with families, peers, and the rest of farming – a call to work together across markets and functions for the benefit of the business.

As Adama employees, as farmers, as custodians of the land, we will work together to find ways that create simplicity and enable growth. Farming is too important for one person or business to lead the agenda alone: we all need to share the responsibility.

Innovation at Adama

At Adama, we define innovation as culture and work processes to nurture new ideas, creativity and entrepreneurial spirit, translated into economic value. We see it as a way to differentiate ourselves in the market, and to deliver on our promise – simply grow together – to farmers, farming and our employees.

Innovation is woven into every aspect of our business. Beyond product innovation, we develop digital tools that make farmers’ lives easier and improve crop yields, offer improvements for inventory management and even innovate in marketing our solutions in a new and efficient way.

We define innovation as culture and work processes to nurture new ideas, creativity and entrepreneurial spirit, translated into economic value.

We see it as a way to differentiate ourselves in the market, and to deliver on our promise – simply grow together – to farmers, farming and our employees.

Daring to be different, we propel ourselves through the innovation cycle: trial, error, improvement, and then back to start again. We acknowledge that while instant innovation successes are ideal, sometimes the greatest ideas are born out of unsuccessful attempts.

This conscious process takes us far beyond our own labs and into the fields, where we can learn the most about farmers’ needs, and help provide solutions to simplify their lives

Company Profile

ADAMA Agricultural Solutions Ltd. (formerly Makhteshim Agan Industries Ltd.) is a leading global manufacturer and distributor worldwide of crop-protection solutions.
The Company supplies efficient solutions to farmers across the full farming value-chain, including crop-protection, novel agricultural technologies, and complementary non-crop businesses.

In 2013, the Company ranked seventh in the world in the overall agro-chemicals industry. The Company is characterized by its farmer-centric approach to product development, and strict standards of environmental protection and quality control.

ADAMA Product Links

Click here to read more about - Adama Cortez

 

[News]

Look beyond the can to maximise wild oat control


Growers should adopt an integrated approach to wild oat control this spring, with chemical and cultural control methods used in tandem to reduce the bank of unwanted seeds. That is the advice from David Roberts, Herbicide Technical Specialist for Adama, who explains that modern weed control protocols should look beyond the herbicide can for maximum efficacy.


“Wild oats are one of the most competitive weeds affecting modern arable rotations with just one plant per square metre able to reduce winter cereal yields by as much as 1.0t/ha, and spring yields by as much as 0.6 t/ha,” David Roberts claims. “Growers therefore need to use all available tools to control weeds this spring, but in doing so shouldn’t rely solely on chemical herbicides. After all, an over-reliance on any single mode of action could see their efficacy fall away, as has been seen with fungicide resistance in recent years.”


David therefore urges growers and agronomists to integrate the use of herbicides with non-chemical, cultural control methods. “Controlling wild oats is complicated by their protracted emergence window,” he explains. “While they can germinate in the autumn, the majority of seedlings will appear in the spring. This wide germination window, plus the ability of large wild oat seeds to propagate from depths of up to 15cm, means some cultural control methods such as delayed drilling, spring cropping and ploughing can be less effective against wild oats than they are against blackgrass.


“That said, growers shouldn’t be discouraged from using cultural control methods. If anything, I’d positively encourage growers to implement changes to their cropping strategy, rotation, and cultivation practices in order to safeguard the longevity and efficacy of current herbicides.”


However, David warns that whilst cultural practices such as spring cropping can reduce populations of winter wild oats, it may encourage spring-germinating common wild oats. “Any changes to existing farming practices must therefore be carefully planned in order to avoid replacing one pressure with another. For example, direct drilling is advisable when trying to combat the threat of spring germination as the reduction in soil disturbance can limit the number of seeds that germinate.”

As with any weed control protocol, David emphasises that the first point of focus should be to prevent unwanted seed ingress. “This essentially means preventing the importation and spread of seeds by ensuring all rented or contractor machinery is fully decontaminated prior to use. Beyond that, where weed populations are relatively restricted, hand-rogueing or spraying off distinct patches of weeds before they start shedding seeds should be carried out.”


David also advocates the use of weed mapping to identify and monitor where infestations have occurred: “Having a definitive understanding of where weeds are growing and how they are spreading or regressing is the only truly accurate way of determining if current control protocols are having the desired effect. Being able to substantiate or refute existing measures will help to develop a more effective herbicide, cultivation and cropping strategy for the next cropping cycle.”



Where weed infestations are more widespread and beyond the control of rogueing or selective spraying, David recommends the use of an appropriate post-emergence herbicide. “ACCase inhibitor herbicides such as Topik (240 g/l clodinafop-propargyl and 60 g/l cloqunitocet-mexyl) are effective at controlling wild oats in wheat, while pinoxaden can be used in crops of barley,” he affirms. “Pre-emergence herbicides more commonly used for the control of other grassweeds can also provide some control of wild oats, but their success will depend on the target weed’s emergence pattern. The inclusion of a non-cereal break crop such as oilseed rape also enables the use of alternative herbicides, including propaquizafop, quizalofop, cycloxydim, clethodim, carbetamide and propyzamide, further reducing reliance on any single mode of action.”

 

[News]

The hottest summer for years…

ArableAware episode three hits the podmosphere

https://uk.information-hub.adama.com/arableaware/show-three-the-hottest-summer-for-years

Adama Agricultural Solutions UK has released the third episode of its crop protection podcast: aimed at providing UK arable growers with the latest crop protection news and advice, episode three of the ‘ArableAware’ podcast contains a range of topical features, articles and stories including on-farm interviews with farmers and other industry experts as well as Adama’s own fungicide and herbicide specialists.


This latest episode was recorded in the fields of the South Pickenham Estate in Norfolk where Estate Manager, Richard Cobbald, was talking to Adama’s technical herbicide specialist, David Roberts, about how one of the hottest summers for years affected the 2018 harvest and how this has shaped the season ahead.


Conversation soon turns to the hot topic of cabbage stem flea beetle damage in oilseed rape before Richard explains his cover cropping strategy and the benefits it brings.


The new episode also includes the latest black-grass advice, with David Roberts explaining how growers can use different components of cultural and chemical control to reduce the black-grass threat and how these ideas can be carried over into ryegrass and broad-leaved weed control.


In a pre-recorded interview, the new podcast visits Tom Martin, the driving force behind ‘Facetime a Farmer’ who explains how he’s encouraging farmers from across the UK to educate children about our industry.


The podcast concludes with Andy Bailey talking to Richard about the ever-present threat of slugs and the use of metaldehyde and ferric phosphate to control populations before Forage Aid founder, Andrew Ward, discusses how the initiative started and how it has helped farmers through one of the hottest summers for years.


The ArableAware podcast is available via iTunes and Spotify. Alternatively, the latest episode can also be downloaded from Adama’s Precision Crop Protection hub at www.adama.com/uk