ADAS – Accelerating innovation

Written by cpm from CPM Magazine

Download PDF Innovation geared to the rapidly changing needs of farmers is the industry’s lifeblood, but now it has to be more dynamic than ever, according to a company whose heritage is firmly rooted in applied research and its practical application. CPM discovers how. Apply a productivity mindset across the whole business – crops, biodiversity, carbon and the wider environment. By Charles Abel Seventy-five years ago British farmers were asked to feed a nation recovering from war. Today thousands still do so, whilst contending with a host of challenges. With more issues on the horizon a fresh drive is urgently needed to develop practical answers so farmers can thrive. From boosting biodiversity to mitigating climate change, and improving human health through improved diets, access to exercise, leisure and landscape, farmers face a fast-changing future, with pitfalls and potential in almost equal measure. Central to navigating it all will be well-researched, evidence-based solutions, grounded in on-farm realities. That’s what the industry has thrived on for decades. Now it needs a new range of services geared to the evolving demands of policymakers, society and the market, says James Clarke, research director at ADAS. “There’s no doubt farmers are going to have to…
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