It’s why they are all launching soil health services and soil health mapping software. Personally I think it’s al pointless guff and a waste of money.They are living in fear for the future of their business model. Lots of data showing no loss of yield from using less n combined with bio stimulants. Reduced fungicide and insecticide from reduced n and increased soil biology. N is a drug which means the plant needs a cure of another drug fungicide. Vicious circle. Lower disturbance also reduces need for herbicide. It’s no surprise that the soil becomes more healthy and robust and the beneficial organisms increase.