AHDB can feck right off.

[Northern territory]

That’s what has been increasing soil OM levels here, although reducing cultivations before and after is also making a difference (farm was always plough & PH every year with nothing put back in before I came here).

Not that this argument has anything to do with the WEB campaign, other than through one small, positive, comment that the OP has decided to get his knickers in a knot about, rather than focus on and applaud the main message.

I agree it is off topic, we use a mixture of cultivations, direct drill for these roots included. It’s putting one system against another for this whole my soil is better than yours thing I have an issue with.

 

[Sandpit Farm]

Well I thought the AHDB ad promoting meat and dairy that came on half through Coronation Street last night was very good. Sadly it was followed by a veganuary ad of some sort but at least AHDB are trying.
I’m not sure where the non inversion farming ad at the top of this thread came from, but I have haven’t seen it on telly.

I think it was added intentionally be a TFF member to garner support for an anti AHDB sentiment as they knew it would be controversial - look at the way the outrage has kicked off. I can't believe there would be budget to put all these adverts on TV, I imagine that whatever you saw on Corrie was the advert. In reality, it is just one of a number of banners I have seen on social media, had a quick trawl to demonstrate some 'balance' :

 

[Peter Hitchcock]

Interestingly in the same period in our area (boulder clay soil) we were the only ones able to drill because we had loads of thick cover crops which kept the drill running clean and the tractor on the surface. We consistently chipped on through October getting an extra 250ha of wheat in the ground and fully drilled up. It was quite a revelation although the slugs were a worry for a while and of course there was many comments about what a mess it looked. Resultant yield 9.96t/ha over CS weighbridge. Many ended up broadcasting, slubbing things into slop and trying to move soil to get things in on ploughed and cultivated ground end result average crops and loads of compaction visible all year that needed removing.
I’m not arguing for or against anything, but we took a huge risk, which came with a lot of stick and it ended up being an absolutely huge win for both our own learning and experience cementing confidence in the system for us and our clients and most importantly our wallets. It was a revelation.
so in contrary to your thoughts we have widened the drilling window significantly, with much less cost and minimal hangover into the next season which costs even more. It is possible.

What percentage of your Autumn drilled ground will you try and get a catch crop on? And when do you think it is too late in the season and not worth drilling catch crops?

 

[DrWazzock]

I should add we direct drill here when we think it stands a reasonable chance of success. We haven’t really got into cover crops between harvest and autumn drilling as for us it’s a tiny window and we are busy with harvest itself and drilling the actual winter crops. The areas the cover crops would help the most, the heavy clay patches are least amenable to cover crop establishment post harvest. They’d be so small or non existent by the 3rd week in September that they would be worth the bother. OSR is our best winter cover but it’s been very difficult to establish up to this year. We lightly cultivated the stubbles to mix the barley straw in, and drilled it. Fine. If we had gone direct into a thick layer of chopped barley straw it wouldn’t have worked as we have found before. We can’t afford a drill that costs £50k either. Each to their own.

 

[Macsky]

I would imagine that folks on here are as heavily invested in their business as the producers of plant based food are in there's.
The difference is in what you rightly identify as motivation. Are those we employ to represent us involved or committed ? Think bacon and eggs; the chicken is involved, the pig is committed. We need to employ more pigs.

Agree, but are those representing us? There’s more than a touch of conflicted interests involved too.

 

[Hilly]

It’s become a religion despite it not suiting many farms and would lead to food shortages if everyone was forced into it.

Quicker they force everyone in to it the better then.

 

[SteveHants]

I wonder how the budget compares?

You told us the first part of the We Eat Balanced campaign was sh!t too, yet it was incredibly successful at getting the message through to their intended target (which isn’t us).

I thought the campaign was pretty good apart from:

a) Nobody I talked to (including my students) had actually heard of it
and
b) The absolute clusterf**k that was their facebook page - no moderated comments a all, so much so that vegan groups set up events on it to call for the end of livestock farming. Honestly, there are teenagers out there who could moderate a page better than that.

So content, fine. Reach and PR, shite.

 

[delilah]

You told us the first part of the We Eat Balanced campaign was sh!t too, yet it was incredibly successful at getting the message through to their intended target (which isn’t us).

Said a survey commissioned by....?

the OP has decided to get his knickers in a knot about

I consider having my money being used to campaign against my business as something to get my knickers in a knot about. Maybe i'm just touchy.

 

[delilah]

I think it was added intentionally be a TFF member to garner support for an anti AHDB sentiment as they knew it would be controversial - look at the way the outrage has kicked off. I can't believe there would be budget to put all these adverts on TV, I imagine that whatever you saw on Corrie was the advert. In reality, it is just one of a number of banners I have seen on social media, had a quick trawl to demonstrate some 'balance' :

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This TV advert then, just found it on the fb page :

https://www.facebook.com/video.php?v=590912225473498

Fell asleep half way through, and struggled to make out what the girl was saying, will give it another go later.

A technical question though: The strapline says 'Lean red meat and dairy are a natural source of Vit B12 and protein'.
Can I ask, why does it say 'Lean red meat...' rather than, oh I don't know 'Red meat...' ? What do you mean by 'Lean' ? Does this 'Lean red meat' contain more Vit B12 and protein than the other sort of red meat, whatever that is ?

 

[neilo]

This TV advert then, just found it on the fb page :

https://www.facebook.com/video.php?v=590912225473498

Fell asleep half way through, and struggled to make out what the girl was saying, will give it another go later.

A technical question though: The strapline says 'Lean red meat and dairy are a natural source of Vit B12 and protein'.
Can I ask, why does it say 'Lean red meat...' rather than, oh I don't know 'Red meat...' ? What do you mean by 'Lean' ? Does this 'Lean red meat' contain more Vit B12 and protein than the other sort of red meat, whatever that is ?

Looks like a good ad to me. Snappy, simple message and finishing with a tasty looking plate of meat & veg.

You’re nit picking (again). The message is a good one.

 

[delilah]

Looks like a good ad to me. Snappy, simple message and finishing with a tasty looking plate of meat & veg.

You’re nit picking (again). The message is a good one.

I asked a technical question. If you don't want to answer it, fine, it was pitched at @Sandpit Farm .

 

[oil barron]

This TV advert then, just found it on the fb page :

https://www.facebook.com/video.php?v=590912225473498

Fell asleep half way through, and struggled to make out what the girl was saying, will give it another go later.

A technical question though: The strapline says 'Lean red meat and dairy are a natural source of Vit B12 and protein'.
Can I ask, why does it say 'Lean red meat...' rather than, oh I don't know 'Red meat...' ? What do you mean by 'Lean' ? Does this 'Lean red meat' contain more Vit B12 and protein than the other sort of red meat, whatever that is ?

Your nit picking now. That’s a great advert.

 

[delilah]

Your nit picking now. That’s a great advert.

Are you a beef producer ?

 

[oil barron]

Are you a beef producer ?

On a very part time basis, yes

 

[delilah]

On a very part time basis, yes

Then it should interest you to know what AHDB are getting at. Because on a very full time basis, it interests me.

 

[oil barron]

Then it should interest you to know what AHDB are getting at. Because on a very full time basis, it interests me.

I am. I think on the whole, it’s a pretty good campaign. Probably best fight back we have seen from any of the levy receiving bodies in a good while.

 

[delilah]

I am. I think on the whole, it’s a pretty good campaign. Probably best fight back we have seen from any of the levy receiving bodies in a good while.

Then we can both look forward to @Sandpit Farm filling us in.

Whilst my knickers are in a twist and i'm in a nit picking mood.....I am still waiting for one of the AHDB apologists on here to justify the below, because despite asking several times I am yet to see it explained why we are paying for this sort of lobbying against our businesses.

https://ahdb.org.uk/news/trade-and-policy/horizon-blog-net-zero

 

[DaveGrohl]

Then we can both look forward to @Sandpit Farm filling us in.

Whilst my knickers are in a twist and i'm in a nit picking mood.....I am still waiting for one of the AHDB apologists on here to justify the below, because despite asking several times I am yet to see it explained why we are paying for this sort of lobbying against our businesses.

https://ahdb.org.uk/news/trade-and-policy/horizon-blog-net-zero

Using the CCC’s output as a basis for anything is just about as foolish as it gets. It’s actively anti-science and all political motivation and manipulation.

 

[delilah]

Using the CCC’s output as a basis for anything is just about as foolish as it gets. It’s actively anti-science and all political motivation and manipulation.

If the Moonbat, or Cwis, or Vegan Vince, had given that presentation to Parliament, folks on here would be apoplectic.

You know what's what with healthy eating. Any idea where AHDB are coming from with the 'Lean red meat......VitB12 and protein' stuff ?

 

[SteveHants]

If the Moonbat, or Cwis, or Vegan Vince, had given that presentation to Parliament, folks on here would be apoplectic.

You know what's what with healthy eating. Any idea where AHDB are coming from with the 'Lean red meat......VitB12 and protein' stuff ?

I presume the "lean red meat" bit is from the pervasive notion that saturated fats are bad for you - there's mounting evidence to the contrary, but healthy eating guidelines still make use of it.
Vit B12 is because that is what your diet lacks if you are a vegetablist and therefore you won't have to worry about not getting enough if you eat meat.