AHDB can feck right off.

[DaveGrohl]

If the Moonbat, or Cwis, or Vegan Vince, had given that presentation to Parliament, folks on here would be apoplectic.

You know what's what with healthy eating. Any idea where AHDB are coming from with the 'Lean red meat......VitB12 and protein' stuff ?

Oh I totally agree with you about the use of "lean". As Steve said, they're actively promoting the continuation of the worst blind alley in the history of nutritional "knowledge", ever since Ancel Keys dreamt it up and proceeded to destroy the health of every person on the planet. He has quite some legacy.

They probably think they’re being right-on quoting "lean" rather than actually growing a pair and helping to shine a light on the nonsense. We would be better off if people ate less poultry and pigmeat precisely because it IS now too low in fat content after decades of breeding policy, and ate more meat with a higher fat content and quality. But then you’re back to farmer v farmer so hmmmm. I would argue that on a nutritional basis but maybe not a marketing basis representing all farmers. Anyway, "lean" is a disastrous own goal that is bizarre simply by its presence.

I mean, why don’t they say "zero carb" FFS?

 

[delilah]

Thank you, both, I knew you would be able to say it with so much more authority.

Am copying this thread to the AHDB and asking for their response to the various points raised, will share any reply.

 

[SteveHants]

Oh I totally agree with you about the use of "lean". As Steve said, they're actively promoting the continuation of the worst blind alley in the history of nutritional "knowledge", ever since Ancel Keys dreamt it up and proceeded to destroy the health of every person on the planet. He has quite some legacy.

They probably think they’re being right-on quoting "lean" rather than actually growing a pair and helping to shine a light on the nonsense. We would be better off if people ate less poultry and pigmeat precisely because it IS now too low in fat content after decades of breeding policy, and ate more meat with a higher fat content and quality. But then you’re back to farmer v farmer so hmmmm. I would argue that on a nutritional basis but maybe not a marketing basis representing all farmers. Anyway, "lean" is a disastrous own goal that is bizarre simply by its presence.

I mean, why don’t they say "zero carb" FFS?

I didn't address the "protein" bit.

The fitness industry is obsessed with people getting enough of it as weightlifting/bodybuilding becomes more and more popular, the explosion of whey based protein drinks being a case in point.

"Red meat for the gainz"

 

[Bury the Trash]

Looks like a good ad to me. Snappy, simple message and finishing with a tasty looking plate of meat & veg.

You’re nit picking (again). The message is a good one.

its not nit picking, the advert, its ok but not technically good enough from a body that should be experts if they are speaking for the industry .
Meat got too lean with the 'raw continental influx' you know that. an organisation like them should know their business inside out and be spot on.

bit of animal fat is good for you, its all part of a balanced diet.

 

[DRC]

What percentage of your Autumn drilled ground will you try and get a catch crop on? And when do you think it is too late in the season and not worth drilling catch crops?

We’ve always grown a catch crop between winter barley and spring drilled crops . They are stubble turnips for sheep to graze on . nothing new under the sun . Too late after mid august fora decent crop. The people making the most out of this cover crop fad are the seed salesmen in my opinion .

 

[texelburger]

Another monoculture destroying natural habitat, how is that environmentally beneficial?

About as environmentally sound as importing food grown in Amazon forest land cleared of trees?

All the while, big businesses make big money

This/\
Our natural habitat will be destroyed and we will export our food production to areas such as the Amazon.Then it will be flown and shipped in.Great for the planet.

 

[ajd132]

We’ve always grown a catch crop between winter barley and spring drilled crops . They are stubble turnips for sheep to graze on . nothing new under the sun . Too late after mid august fora decent crop. The people making the most out of this cover crop fad are the seed salesmen in my opinion .

Why are people so unimaginative. My catch crops cost about £9/ha and over winter cover crops £17/ha. Might start adding legumes in which will make it more expensive. Why is farmers default setting to go and spend a million pounds on an over priced mix?!

 

[Chris F]

Well I thought the AHDB ad promoting meat and dairy that came on half through Coronation Street last night was very good. Sadly it was followed by a veganuary ad of some sort but at least AHDB are trying.
I’m not sure where the non inversion farming ad at the top of this thread came from, but I have haven’t seen it on telly.

I thought the TV advert was good too. Given the amount of Veganuary adverts, it was nice to see one supporting livestock farming. I haven't seen the Facebook Social media stuff quoted in post one.

 

[D14]

We Eat Balanced 2022 starts today, so thought I would be a good little levy payer and share the social media.
Well, that's not happening.
WTF is it with this industry ? Why are we so utterly incapable of promoting ourselves - all of us - rather than this constant 'some farms are better than others' that we get from both the AHDB and the NFU?
Pathetic.

https://www.facebook.com/WeEatBalanced/posts/416343880273041

Problem is we, the farmers, need to understand that unhealthy populations costs billions in health care. The only way to eradicate that problem is to privatise the NHS. So we have to accept that people should eat a balanced diet. Its not us 'country folk' that need to alter what we eat or the wealthy or even middle class. Its the city and town dwellers that do not have access to proper food or can afford it. They can only afford what they can afford which is Iceland processed crap. This is the problem and why healthy eating is being promoted.
For example a family living in a tower block in london with probably no earners are living of universal credit where they can only afford to eat bacon. They will be all ill in their 40's and will then cost the NHS thousands and thousands for the rest of their lives probably with obesity and diabetes etc.
As farmers we do all need to open our eyes and look outside of our little bubble.

 

[delilah]

More lies from the AHDB.
Hands up everyone on here who feeds soy to their cattle.
Since when was it in their remit to use levy money to campaign against the farmers who pay them that levy ?

https://www.facebook.com/video.php?v=386187533411878

 

[milkloss]

More lies from the AHDB.
Hands up everyone on here who feeds soy to their cattle.
Since when was it in their remit to use levy money to campaign against the farmers who pay them that levy ?

https://www.facebook.com/video.php?v=386187533411878

Isn’t soya used quite a bit in cattle feed? Very good source of protein too so I’m not sure where you’re trying to come from in that point.
The fact they neglected to share is that as a livestock feed it is a by product…… I think 60% of imports is for human consumption so don’t really lay the blame where it should be.

 

[yellowbelly]

The fact they neglected to share is that as a livestock feed it is a by product…… I think 60% of imports is for human consumption so don’t really lay the blame where it should be.

^^^
This
They're missing a trick there.

 

[delilah]

Isn’t soya used quite a bit in cattle feed? Very good source of protein too so I’m not sure where you’re trying to come from in that point.
The fact they neglected to share is that as a livestock feed it is a by product…… I think 60% of imports is for human consumption so don’t really lay the blame where it should be.

We don't feed soy to cattle. If we feed brewers grains we aren't feeding beer. If we feed biscuit waste we aren't feeding them ginger nuts. Why are they running a hugely divisive advert ? Why not explain that soya meal is a by-product ?
When the AHDB sit down for a strategy session, surely they ask themselves "What shall we do, run some adverts that promote all levy payers equally, or run some that promote some farmers as good and some as bad ?". Why have they decided on the latter ?

 

[milkloss]

We don't feed soy to cattle.

Maybe you don’t but I do. Soy bean meal, soya meal, hipro soya…….. I get the point you are trying to make but not being concise enough. Ignore the name and focus on what it is.

 

[delilah]

Maybe you don’t but I do. Soy bean meal, soya meal, hipro soya…….. I get the point you are trying to make but not being concise enough. Ignore the name and focus on what it is.

Sure, we feed all of that, but it isn't soy. Why are they even going there ? There's 101 ways to promote British beef in all of its production systems, yet they repeatedly find ways to criticise. Plough/ don't plough. Soya meal/ not soya meal. It's as if they actively want to annoy their levy payers. I don't get it.

 

[neilo]

We don't feed soy to cattle. If we feed brewers grains we aren't feeding beer. If we feed biscuit waste we aren't feeding them ginger nuts. Why are they running a hugely divisive advert ? Why not explain that soya meal is a by-product ?
When the AHDB sit down for a strategy session, surely they ask themselves "What shall we do, run some adverts that promote all levy payers equally, or run some that promote some farmers as good and some as bad ?". Why have they decided on the latter ?

It’s only seems to be divisive to you, who seems to have a vendetta about this successful ad campaign for some reason.

The simple message that comes over from that ad is that UK beef is produced in a more sustainable manner than most from elsewhere, that we feed little soya (the anti-meat lot regularly try to claim we use lots) and that the industry is seeking to reduce it’s use further.
Good on ‘em.

 

[delilah]

It’s only seems to be decisive to you, who seems to have a vendetta about this successful ad campaign for some reason.

The simple message that comes over from that ad is that UK beef is produced in a more sustainable manner than most from elsewhere, that we feed little soya (the anti-meat lot regularly try to claim we use lots) and that the industry is seeking to reduce it’s use further.
Good on ‘em.

Tell you what then. Next time someone slags our beef off with the question "do you feed soya, or plough your fields, because I saw an advert from the AHDB saying that it is destroying the planet", I will point them your way and you can explain.

 

[___\0/___]

Tell you what then. Next time someone slags our beef off with the question "do you feed soya, or plough your fields, because I saw an advert from the AHDB saying that it is destroying the planet", I will point them your way and you can explain.

We don't use much but any soya we use comes from protected sources.

You can't shout in here that there isn't anything wrong with British farmers and we are all perfect. Then turn round and say people growing soya in a sustainable(possibly not the correct term) way are bad.

Possibly you and the general public need educated about responsibly sourced feed.

 

[ajd132]

We don't use much but any soya we use comes from protected sources.

You can't shout in here that there isn't anything wrong with British farmers and we are all perfect. Then turn round and say people growing soya in a sustainable(possibly not the correct term) way are bad.

Possibly you and the general public need educated about responsibly sourced feed.

As Delilah says regularly “there is no problem our side of the fence”. basically he thinks all uk farming is beyond recompense and we do not need to improve anything.

 

[digger64]

Tell you what then. Next time someone slags our beef off with the question "do you feed soya, or plough your fields, because I saw an advert from the AHDB saying that it is destroying the planet", I will point them your way and you can explain.

You are so right , I don't understand why so many on here desire to be given a blueprint to do certain things by "big brother " , the common response is I would be doing that anyway (I'm alright Jack ) regardless of the possible effect on their neighbours and possibly their own enterprises .
Surely most things are/should be done because it is the right thing to do for you and your business at the time, given the circumstances at the time and YOU should decide that and have the OPTION to compromise accordingly .
It would appear from some signals sent by the industry itself that farming /producing food and the skills/knowledge to do so is an ignorant,unskilled shameful /sinfull /lowly profession and some in the industry itself appear to want to bend over and apologise for it .
Most appear to be unhappy with " Red Tractor " etc and the issues created by it , yet here we are allowing , possibly encouraging ourselves to be
herded into a similar "straight jacket " .