AHDB Eat balanced TV ad


North Wiltshire
Saw it on 'yesterday' while watching 'Bangers and cash' on monday.
Only noticed the meat cutting bit, as I'd muted and looking at TV listings.
Never seen it again 😕


How to put this politely....It doesn't matter matter what a bunch of middle-aged farmers think about it.
What matters is what the under 30's urban dwellers think. They think that cows are destroying the planet and red meat gives you cancer. Messages that are reinforced in the website for this campaign.

The tone of the campaign is best summarized in the graphic they have put out. Anyone seen an advert for vegan produce where they claim that a vegan diet is destroying the planet ?


Carbon Week - 1 to 5 March.

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Carbon Week

Carbon Week is a series of AHDB events, taking place from 1 to 5 March.
The webinars and panel discussions will feature a range of speakers and are for farmers and growers interested in understanding more about the carbon cycle, carbon auditing, reducing emissions and the opportunities around this.
More information about each session can be found from these links: