AHDB Eat balanced TV ad

FG.

Member
Mixed Farmer
Location
North Wiltshire
Saw it on 'yesterday' while watching 'Bangers and cash' on monday.
Only noticed the meat cutting bit, as I'd muted and looking at TV listings.
Never seen it again 😕
 

delilah

Member
How to put this politely....It doesn't matter matter what a bunch of middle-aged farmers think about it.
What matters is what the under 30's urban dwellers think. They think that cows are destroying the planet and red meat gives you cancer. Messages that are reinforced in the website for this campaign.
https://weeatbalanced.com/

The tone of the campaign is best summarized in the graphic they have put out. Anyone seen an advert for vegan produce where they claim that a vegan diet is destroying the planet ?

ahdb.jpg
 

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