Is Red Tractor a brand? They don't sell anything.Red Tractor is a brand. They only care about Red Tractor. That's how brands behave and it is their reason for being.
Don't fall for all this stuff about being not for profit or essential to reduce govt inspections etc.
RT exists solely to service itself- its not altruistic, its a business. Buyer beware!
Spot on!of course, its a brand, and they often refer to its as such "iconic brand" according to Guy Smith
It's not a very good brand however, the amount of money to achieve "brand greatness" is way beyond what Red tractor could ever wish for
I've said MANY time there is only one brand UK produced food needs ............... and it's free! NFU etc should just lobby to protect its use better
View attachment 945096
I don't like the idea of paying his wages that's for sure.I read in the FW Mr Blenkiron has a had a lot of people offering him "support" and agreeing with his views when he publicly called critics of the RT scheme's duplicitousness "backstabbers".
And seemingly anyone critical of him for calling out the flaws in the Red Tractor scheme are part of what is "undoubtedly bad" in the farming industry....
Funny how an employed rep of RT is presenting themselves as a victim having branding a whole swath of farmers backstabbers for pointing out glaring inconsistencies. Don't like his style at all, an apology for abusing critics of RT would have been reasonable...
did we pay for that prize?maybe £1000 prizes explain the loyalty and provision of a “farmer focus” column to pedal propaganda and insult farmers?
The executive editor of Farmers Weekly, Philip Clarke, has won the 2020 Red Tractor Public Engagement Award with Anna Jones from the BBC’s Farming Today programme in second place.www.gaj.org.uk