- Location
- Lincolnshire
I agree, but why do people supply Aldi and Lidl for less than the cost of production? How can they sustain that financially? Do they subsidise it from profits on other contracts? Seems like madness to me, but I don't supply supermarkets.Aldi and Lidl are the problem, they’ve driven all the value out of the market and then the other retailers try and match them.
An industry wide refusal to supply Aldi and Lidl for less than the cost of production would work wonder I think.