Big industry and our diets

Exfarmer

Member
Location
Bury St Edmunds
for many years consumers have been deluged with advertising backed by scientific fact to change their diet for health reasons.
The first big campaign of course was the Margarine v dairy fat, with very convincing adverts that using margarines rather than butter were very much better for your heart and eating these products would extend your life. This was backed by the long term Boston study run by the American Heart Association a scientific body but funded by the major manufacturers of Margarine. This research which showed a very substantial drop in death rates of consumers of alternative products to butter has since been widely debunked.
We have seen similar campaigns funded in the main by large manufacturers who have seen the possibility of creating a market for product they can produce cheaply as an alternative to a conventional widely used foodstuff. To market these novel foodstuffs they have to initially create a demand by promoting it as a good choice for any number of reasons, the environment is increasingly being used as in the case of meat substitutes, but health is always seen as the number one marketing ploy. This has as discussed been used to promote Margarine for years , but alongside this over the last 30 years increasingly sugar has been promoted as the silent killer by its link to obesity.
For some years now governments across the world have been persuaded to take action which has been amazingly effective, UK consumption has dropped over 50% in my lifetime. the public has been persuaded by massive advertising campaigns paid for by the minute cost of producing substitutes and the old trick of persuading journalists to carry the mantra into serious discussion buy the trick the Margarine advertiser and many other large industry used, organising events and conferences in exotic parts of the world where they are bombarded with information in the expectation they will feed this into their articles so it becomes excepted "fact".
Now thankfully a serious newspaper has carried an article which many scientists have been saying for years, debunking much of the anti sugar work. The belief that sugar is bad, is based on the fact that it is just pure calories and the sweetness triggers a basic desire to eat it. This ignores the very important role of sugar in quelling hunger pangs.
These are triggered by blood sugars reducing and the body having a natural desire to raise them. When eaten sugar very quickly breaks down to release glucose which is taken up by the blood and causes a cessation of these pangs. Without sugar, the body urges the brain to keep feeding.


Hopefully it will not be another 30 - 50 years for the world to realise that artificial meat was just that another con by big industry
 

DaveGrohl

Member
Mixed Farmer
Location
Cumbria
for many years consumers have been deluged with advertising backed by scientific fact to change their diet for health reasons.
The first big campaign of course was the Margarine v dairy fat, with very convincing adverts that using margarines rather than butter were very much better for your heart and eating these products would extend your life. This was backed by the long term Boston study run by the American Heart Association a scientific body but funded by the major manufacturers of Margarine. This research which showed a very substantial drop in death rates of consumers of alternative products to butter has since been widely debunked.
We have seen similar campaigns funded in the main by large manufacturers who have seen the possibility of creating a market for product they can produce cheaply as an alternative to a conventional widely used foodstuff. To market these novel foodstuffs they have to initially create a demand by promoting it as a good choice for any number of reasons, the environment is increasingly being used as in the case of meat substitutes, but health is always seen as the number one marketing ploy. This has as discussed been used to promote Margarine for years , but alongside this over the last 30 years increasingly sugar has been promoted as the silent killer by its link to obesity.
For some years now governments across the world have been persuaded to take action which has been amazingly effective, UK consumption has dropped over 50% in my lifetime. the public has been persuaded by massive advertising campaigns paid for by the minute cost of producing substitutes and the old trick of persuading journalists to carry the mantra into serious discussion buy the trick the Margarine advertiser and many other large industry used, organising events and conferences in exotic parts of the world where they are bombarded with information in the expectation they will feed this into their articles so it becomes excepted "fact".
Now thankfully a serious newspaper has carried an article which many scientists have been saying for years, debunking much of the anti sugar work. The belief that sugar is bad, is based on the fact that it is just pure calories and the sweetness triggers a basic desire to eat it. This ignores the very important role of sugar in quelling hunger pangs.
These are triggered by blood sugars reducing and the body having a natural desire to raise them. When eaten sugar very quickly breaks down to release glucose which is taken up by the blood and causes a cessation of these pangs. Without sugar, the body urges the brain to keep feeding.


Hopefully it will not be another 30 - 50 years for the world to realise that artificial meat was just that another con by big industry
Paywall.

Without getting a look at the article I think you may be confusing a number of issues. Sweeteners are known not to be good for us, they affect the microbiome in different ways and can have an effect on insulin which belies their calorific value. The damaging effects of too much sugar are well known. Your comment about artificial meat is unrelated to the headline as far as I can see.
 

Exfarmer

Member
Location
Bury St Edmunds
Paywall.

Without getting a look at the article I think you may be confusing a number of issues. Sweeteners are known not to be good for us, they affect the microbiome in different ways and can have an effect on insulin which belies their calorific value. The damaging effects of too much sugar are well known. Your comment about artificial meat is unrelated to the headline as far as I can see.
Sorry it does open for me.
The article as my post suggests is that sweeteners which are sold as being healthy as they give sweetness but none of the associated calories.
However the truth is the opposite, sweetness gives cravings which sugar kills.
So making something sweet but with no sugars actually encourages the body to consume more.
This effect has been raised by many scientists for a very long time, certainly this knowledge was well known when I was at college 50 years ago. However the makers of these products have persauded a gullible public to increase consumption of these sweeteners exponentially over the years which has most certainly caused huge harm to the nations health.
Hopefully they will be seen for what they are, the modern equivalent of nicotine, just put in fast food to ensure greater consumption , while craven goernments of all colours have looked on.
 

Exfarmer

Member
Location
Bury St Edmunds
the full version courtesy of The Times

Sweeteners could be sabotaging that diet​


Katie Gibbons
Wednesday September 29 2021, 12.01am, The Times
Artificial sweeteners can increase appetite in women and people who are obese

Artificial sweeteners can increase appetite in women and people who are obese
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Dieters should avoid some sugar-free drinks, meal replacements and sweeteners because they could increase their appetite, researchers say.

Sucralose, an artificial sweetener, increases food cravings and appetite in women and people who are obese, according to one of the largest studies of its kind. Anyone wanting to lose or maintain weight should “reach for a glass of water” instead.

Sold under the brand name Splenda, sucralose is one of seven artificial sweeteners approved for use in Britain.


methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F728c3e68-5311-4533-809a-b313a6503789.jpg


Researchers in the United States studied the effects on brain activity and appetite responses of an artificial sweetener. After having a drink sweetened with sucralose the area of the brain responsible for food cravings and appetite became highly active in women and people who were obese.

Similarly, the hormone that signals to the body “I feel full” decreased after a sweetened drink, suggesting that products with sucralose may not be effective in suppressing hunger. This was seen in men and women of all weights.



Foods and drinks containing artificial sugar substances are consumed by many people as a way to avoid unnecessary calories, but there is no clear consensus on their effects on appetite, glucose metabolism and body weight.
Sucralose is used in diet drinks such as Monster Energy Absolute Zero and meal replacement powders by the brand Huel. It is used widely as a supermarket own brand artificial sweetener for tea and coffee and in some products in the Canderel range of sweeteners.
For the research, published in the journal JAMA Network Open, 74 participants consumed 300 millilitres of a drink sweetened with table sugar, a drink sweetened with sucralose or water as a control at different times. An imaging tool measured activity in parts of the brain responsible for food cravings and appetite when participants were shown pictures of a doughnut, burger and other highly calorific foods.
Researchers also measured levels of glucose, insulin and other metabolic hormones in the blood and recorded how much food participants ate later from a snack buffet. Women ate more after having the drink containing sucralose than they did after the drink with sugar, whereas snack food intake did not change for men.



Kathleen Page, the lead author and an associate professor of medicine at the Keck School of Medicine, said: “There is controversy surrounding the use of artificial sweeteners because a lot of people are using them for weight loss.
“While some studies suggest they may be helpful, others show they may be contributing to weight gain, type 2 diabetes and other metabolic disorders. Our study looked at different population groups to tease out some of the reasons behind those conflicting results.”
Gavin Partington, director general of the British Soft Drinks Association, rejected the findings. “Non-sugar sweeteners are safe, according to all leading health authorities in the world, and that’s why they have been used in a vast array of food, medicine, dental and drinks products for several decades,” he said.
“In the case of the latter, their use enabled soft drinks manufacturers to reduce take-home sugar from soft drinks by 43.5 per cent between March 2014 and March 2020.”
He added: “This study does not provide evidence of cause and also contains a number of limitations, with one of the authors even suggesting that the findings — based on a tiny number of participants — should be treated with caution. Additionally, the study participants fasted the night before the intervention, which may be a confounding factor in their perception of hunger.”



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DrWazzock

Member
Arable Farmer
Location
Lincolnshire
My mate used to work at a major sugar cane importer. They were producing artificial sweeteners which undermined their own cane products and they burnt bran in their boilers.
Nothing like reducing consumption of wholesome foods and replacing it with synthetic crap is there?
 

DaveGrohl

Member
Mixed Farmer
Location
Cumbria
the full version courtesy of The Times

Sweeteners could be sabotaging that diet​


Katie Gibbons
Wednesday September 29 2021, 12.01am, The Times
Artificial sweeteners can increase appetite in women and people who are obese

Artificial sweeteners can increase appetite in women and people who are obese
GETTY IMAGES
Share

https://twitter.com/intent/tweet?te...eners-could-be-sabotaging-that-diet-tcbwzz720
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Dieters should avoid some sugar-free drinks, meal replacements and sweeteners because they could increase their appetite, researchers say.

Sucralose, an artificial sweetener, increases food cravings and appetite in women and people who are obese, according to one of the largest studies of its kind. Anyone wanting to lose or maintain weight should “reach for a glass of water” instead.

Sold under the brand name Splenda, sucralose is one of seven artificial sweeteners approved for use in Britain.


methode%2Ftimes%2Fprod%2Fweb%2Fbin%2F728c3e68-5311-4533-809a-b313a6503789.jpg


Researchers in the United States studied the effects on brain activity and appetite responses of an artificial sweetener. After having a drink sweetened with sucralose the area of the brain responsible for food cravings and appetite became highly active in women and people who were obese.

Similarly, the hormone that signals to the body “I feel full” decreased after a sweetened drink, suggesting that products with sucralose may not be effective in suppressing hunger. This was seen in men and women of all weights.



Foods and drinks containing artificial sugar substances are consumed by many people as a way to avoid unnecessary calories, but there is no clear consensus on their effects on appetite, glucose metabolism and body weight.
Sucralose is used in diet drinks such as Monster Energy Absolute Zero and meal replacement powders by the brand Huel. It is used widely as a supermarket own brand artificial sweetener for tea and coffee and in some products in the Canderel range of sweeteners.
For the research, published in the journal JAMA Network Open, 74 participants consumed 300 millilitres of a drink sweetened with table sugar, a drink sweetened with sucralose or water as a control at different times. An imaging tool measured activity in parts of the brain responsible for food cravings and appetite when participants were shown pictures of a doughnut, burger and other highly calorific foods.
Researchers also measured levels of glucose, insulin and other metabolic hormones in the blood and recorded how much food participants ate later from a snack buffet. Women ate more after having the drink containing sucralose than they did after the drink with sugar, whereas snack food intake did not change for men.



Kathleen Page, the lead author and an associate professor of medicine at the Keck School of Medicine, said: “There is controversy surrounding the use of artificial sweeteners because a lot of people are using them for weight loss.
“While some studies suggest they may be helpful, others show they may be contributing to weight gain, type 2 diabetes and other metabolic disorders. Our study looked at different population groups to tease out some of the reasons behind those conflicting results.”
Gavin Partington, director general of the British Soft Drinks Association, rejected the findings. “Non-sugar sweeteners are safe, according to all leading health authorities in the world, and that’s why they have been used in a vast array of food, medicine, dental and drinks products for several decades,” he said.
“In the case of the latter, their use enabled soft drinks manufacturers to reduce take-home sugar from soft drinks by 43.5 per cent between March 2014 and March 2020.”
He added: “This study does not provide evidence of cause and also contains a number of limitations, with one of the authors even suggesting that the findings — based on a tiny number of participants — should be treated with caution. Additionally, the study participants fasted the night before the intervention, which may be a confounding factor in their perception of hunger.”



Share

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Thanks for pasting it, appreciated.

As one of the authors even admitted, there are a few issues with the study in terms of design so it's difficult to assess the outcomes. The fasting aspect and the no difference in men outcome merely being the most obvious. Part of the problem is the way the journalist has written it up, it disappoints in the end.
 

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