Big names back for Cereals 2022

Written by Charlotte Cunningham from CPM Magazine

KWS, New Holland Agriculture, Corteva Agriscience, Bayer and Senova are confirmed as some of the big names set to return to this year’s Cereals Event. Technology is a key theme, from crop breeding breakthroughs in the plots to the latest agricultural drone developments. And event organisers say exhibitors, especially those not attending last year, are keen to take up the opportunity of getting in front of farmers. New Holland plans to pack its stand with the latest technology including the first methane powered tractor; T6.180, the new T7HD tractor with PLM Intelligence, and a new range of utility tractors, says marketing manager Mark Crosby. “We’ve missed seeing our customers face to face during the pandemic years but this year blue and yellow are back and we’re excited to meet everyone in person again.” Senova will be back alongside the Just Oats stand, which covers the whole supply chain from breeder to product – through companies like Morning Foods. “It could be the first year when people really come to shows – last year was a bit half and half,” says Senova marketing manager Alison Barrow. “We’re looking forward to seeing the crowds return.” New exhibitors There will be more than…
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