Blood sucking ahdb

I don’t know if you all are receiving the amount of material that is coming on my phone ,the ahdb have gone into overdrive, every other day they are filling my phone with more useless information I have never had this amount in 12 years let alone 1 week , now I am receiving the same from the Nfu and I am not even a member.
 

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Hindsight

Member
Location
Lincolnshire
I don’t know if you all are receiving the amount of material that is coming on my phone ,the ahdb have gone into overdrive, every other day they are filling my phone with more useless information I have never had this amount in 12 years let alone 1 week , now I am receiving the same from the Nfu and I am not even a member.
In the past week I received the monthly AHDB Horticulture News with links to research and technical updates. And link to the the first of the years Aphid bulletins and Pest Bulletins. Also reminder links to market intelligence for Potatoes, Beef & Lamb. And daily a link to the Cereals market intelligence.

All items subscribed.
 

ajd132

Member
Arable Farmer
Location
Suffolk
The reality is that organisations like the AHDB, Red Tractor and dare I say it the NFU have been some of the ultimate recipients of agricultural subsidies. Everyone moans about landowners being parasites on the back of farmers, well they are not the only ones to have had their fingers in the BPS till. And now that's going people are considering very carefully who is going to get their hard earned cash in future. And organisations that take cold hard cash but offer somewhat more unquantifiable 'benefits' in return will increasingly find the door being closed in their face. The times they are a changing in the agricultural industry, and its not only farmers who will face that.
This is absolutely correct this industry is far too fat and has far too many parasites who add no value.
 

AIMS

Member
Trade
Location
UK
Since joining The Farming Forum, we have read a lot about AHDB and in particular their marketing activity. As a trade association 127 of our members are processor and / or exporter levy payers and it is for that reason that we are able to meet regularly with the team (albeit over Microsoft Teams) for marketing updates and to discuss how the very best for money can be driven from the levy. We are of course happy to raise concerns on the part of our members as well as ensuring that our members get behind the activity available. Likewise, we will always tweet the materials and support AHDB and other supportive organisations tweets (our twitter account is @AIMS_meat please feel free to follow us). Our members all receive daily updates from us 6 days per week and we'll often highlight AHDB Marketing, Market Intelligence and Export work.

So, it was with interest that we saw this short presentation film on the recent Eat Balanced Campaign:

Given that the campaign included 3 versions of a TV advert shown on both terrestrial channels and Video on Demand, significant printed media space as well as social media via the 3 main channels of Facebook, Instagram and Twitter the £1.5million spend looks like good value for money. For almost any campaign to be really successful it is the 'stakeholders' who need to get behind the messaging and support it fully. We are aware that some have seen the activity as being ill advised as it lay a very real challenge down the annual veganuary campaign. As a marketer myself, I have followed (and have been signed up to Veganuary) for several years. This year, their campaign was poorly executed, failed to drive any real media traction and simply scored a minor hit in getting some of the supermarkets to jump on board what is in effect a free bandwagon for them and a platform to sell high margin ultra-processed meat alternatives. Veganuary don't have to issue their campaign spend as they are a charity. They are also very reliant on their supporters creating critical mass and supportive noise around their work. This traction is of course based on their 'supporters' being 100% supportive of the cause.
Certainly, our learning from Eat Balanced is that anyone and everyone who is 'invested' in campaigns such as this need to overtly stand by the message and support it as it is delivered whether you are fully, partially or non-supportive of it. Why? Because those who wish to detract from British Farming are well organised, 'shouty', driven and have an ability to get their messages out across all media channels. Veganuary by and large failed to do this in 2021 but you can be sure that they'll be post-rationalising their campaign, learning from their errors and will look to come back stronger in 2022.
So please, take every opportunity to support AHDB activity from Eat Balanced to The New Packed Lunch, from Milk your Moments to Love Pork and in Export, the excellent We Care campaign.
It is your levy and yes, you have a right to expect that it is correctly spent. Just as we try to ensure that the levy collected from our members is also wisely spent.
 
Since joining The Farming Forum, we have read a lot about AHDB and in particular their marketing activity. As a trade association 127 of our members are processor and / or exporter levy payers and it is for that reason that we are able to meet regularly with the team (albeit over Microsoft Teams) for marketing updates and to discuss how the very best for money can be driven from the levy. We are of course happy to raise concerns on the part of our members as well as ensuring that our members get behind the activity available. Likewise, we will always tweet the materials and support AHDB and other supportive organisations tweets (our twitter account is @AIMS_meat please feel free to follow us). Our members all receive daily updates from us 6 days per week and we'll often highlight AHDB Marketing, Market Intelligence and Export work.

So, it was with interest that we saw this short presentation film on the recent Eat Balanced Campaign:

Given that the campaign included 3 versions of a TV advert shown on both terrestrial channels and Video on Demand, significant printed media space as well as social media via the 3 main channels of Facebook, Instagram and Twitter the £1.5million spend looks like good value for money. For almost any campaign to be really successful it is the 'stakeholders' who need to get behind the messaging and support it fully. We are aware that some have seen the activity as being ill advised as it lay a very real challenge down the annual veganuary campaign. As a marketer myself, I have followed (and have been signed up to Veganuary) for several years. This year, their campaign was poorly executed, failed to drive any real media traction and simply scored a minor hit in getting some of the supermarkets to jump on board what is in effect a free bandwagon for them and a platform to sell high margin ultra-processed meat alternatives. Veganuary don't have to issue their campaign spend as they are a charity. They are also very reliant on their supporters creating critical mass and supportive noise around their work. This traction is of course based on their 'supporters' being 100% supportive of the cause.
Certainly, our learning from Eat Balanced is that anyone and everyone who is 'invested' in campaigns such as this need to overtly stand by the message and support it as it is delivered whether you are fully, partially or non-supportive of it. Why? Because those who wish to detract from British Farming are well organised, 'shouty', driven and have an ability to get their messages out across all media channels. Veganuary by and large failed to do this in 2021 but you can be sure that they'll be post-rationalising their campaign, learning from their errors and will look to come back stronger in 2022.
So please, take every opportunity to support AHDB activity from Eat Balanced to The New Packed Lunch, from Milk your Moments to Love Pork and in Export, the excellent We Care campaign.
It is your levy and yes, you have a right to expect that it is correctly spent. Just as we try to ensure that the levy collected from our members is also wisely spent.
I’m afraid you have an uphill struggle there Aims member, we are getting livestock producers almost as fed up with ahdb as we are in horticulture and potatoes, a lot are saying the same as us they don’t need anybody holding their hand.
 
Austin 7 I presume that is you with a letter in the farmers weekly this week , you will really have to let go of the notion of a ahdb Mark 2 the growers certainly couldn’t have spoken much louder, if it wasn’t you l apologise.
 

Early moves to target wild oats

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Growers and agronomists now face the dilemma of an early application to remove competition from emerged wild oats, or holding off to allow more weeds to germinate.

Syngenta grassweeds technical manager, Georgina Wood, urges Axial Pro treatment as soon as conditions allow, once weeds are actively growing.

“That offers the chance to control wild oats more cost effectively at lower rates, whilst there is still the flexibility to tailor application rates up to 0.82 l/ha for larger or over wintered weeds and difficult situations.

“The variability of crops and situations this season means decisions for appropriate Axial Pro rates and application techniques will need to be made on a field-by-field basis,” she advised.

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Miss Wood urges...
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