ever heard the phrase "integrated supply chain" It's in both butchers and livestock farmers to work together and supply market needs as best as they can surely? there is evidence on this thread that although some more switched on farmers and butchers are doing so there are many that are not
Supermarkets and (none carcass retail) has dumbed down meat to something really unexciting, is this maybe why people were increasingly beginning to move away from eating it ?
There has probably never been a better moment than right now to address and fix this for a better long term future? that is ALL I'm suggesting
Now I know you'll get all excited again, but please explain why you insist on being so patronising and condecending with your replies? Of course I've heard of an integrated supply chain (I don't live under a rock!)
Please explain what a cattle farmer can do to assist a butcher selling a few premium cuts of meat from a beast at big money (assuming he can sell the rest of the carcass)
As an aside, if every butcher were to jump on this latest bandwagon, the premium would quickly evaporate.
Thank you