Campaign launched to promote health benefits of cow’s milk

[The Business Barn]

A new campaign has been launched to help promote the health benefits of cow's milk to the general public.

According to Jamie Oliver’s Channel 4 documentary, sales of plant-based alternatives to milk have doubled in the last five years, meanwhile, consumption of dairy in the UK has fallen by 20% over the past thirty years.

Andy Venables, a dairy farmer and owner of rural marketing agency Hillsgreen, has launched a campaign called Mission 4 Milk, to help the British public rediscover the various health benefits of cow’s milk.

Read more on this here and share your thoughts below >>>>

 

[Purli R]

Thank f**k somebody is trying!

 

[jerseycowsman]

A new campaign has been launched to help promote the health benefits of cow's milk to the general public.

According to Jamie Oliver’s Channel 4 documentary, sales of plant-based alternatives to milk have doubled in the last five years, meanwhile, consumption of dairy in the UK has fallen by 20% over the past thirty years.

Andy Venables, a dairy farmer and owner of rural marketing agency Hillsgreen, has launched a campaign called Mission 4 Milk, to help the British public rediscover the various health benefits of cow’s milk.

Read more on this here and share your thoughts below >>>>

I think it's liquid milk that's fallen, the consumption of youghurt, cheese and dairy ingredients has more than made up for this, I thought?

 

[lazy farmer]

Correct

 

[pappuller]

I think it's liquid milk that's fallen, the consumption of youghurt, cheese and dairy ingredients has more than made up for this, I thought?

Think you will find liquid milk sales rose very slightly in the last year and liquid sales account for over 40% of UK production.

 

[pappuller]

Think you will find liquid milk sales rose very slightly in the last year and liquid sales account for over 40% of UK production.

Any positive moves to promote dairy is hopefully beneficial to us all.

 

[PREES]

Dairy UK to revive spoof government ad campaign

Source: AHDB/Dairy UK

Another round of spoof governmental public service announcements will find their way on to TVs, cinema screens and billboards this week as Dairy UK gears up for the second year of its Department of Dairy Related Scrumptious Affairs campaign.

The trade body, in conjunction with AHDB, is set to roll out a host of billboards, with emotive messages aiming to remind consumers of the nutrional value of dairy. Its £1.2m spend will also see the campaign’s ads hit cinema screens for the first time from 11 March.

Running for 10 weeks, the push will target young families with pre-school aged children in a bid to engage time-poor but diet-conscious parents.

Those behind the push have recruited a consumer panel to pit dairy products against their vegan alternatives while wearing brainwave-measuring EEG technology to measure emotional and physiological responses. The results of the experiment are set to be announced via social media.

“We want millennial parents to rekindle their love of dairy so have heavily invested in media that will drive noticeability and engagement,” said Dairy UK CEO Judith Bryans. “This year’s campaign is set to be bigger and bolder.”

Last year’s campaign was well received among millennials, with 28% of young parents viewing the campaign – seven percentage points higher than the food and drink category average, said Dairy UK. Influencers recruited by Dairy UK had 1.5 million followers between them, leading to a total social media reach of more than 17 million and 166,000 engagements.

“We know that the humour and design of the initial campaign delivered above industry average cut through, recall and drove attitude change,” said Rebecca Miah, head of dairy marketing at the AHDB.

“The next phase builds upon that success and introduces new trends in dairy consumption, communicating via cinema during the peak Easter period, iconic poster sites and social media.”



https://www.thegrocer.co.uk/marketing/dairy-uk-to-revive-spoof-government-ad-campaign/590937.article

 

[buffalo_soldier]

All good stuff.

May even start to revisit my opinion on ahdb.

Well done to the Venables lads, pushing on as well.

 

[Andy Venables]

Think you will find liquid milk sales rose very slightly in the last year and liquid sales account for over 40% of UK production.

My worry is that it is not sales now it is future sales we should have our eye on. 55+ are the largest consumers of milk with the 20's & 30's the biggest switchers to non-dairy alternatives according to Mintel Report in 2018. It doesn't take a brain surgeon to work out what could potentially happen in the future unless we come together as a industry now and do something about it.

 

[Homesy]

Being devils advocate here but should we just we just ignore the threat ? Veganury had a zero effect on sales of meat. Bit of virtue signalling going on I think.Are we just giving vegans extra publicity ? If you've ever smelled or tasted soya milk you will be maybe put off for life.. It could actually do us some good.

 

[Beef farmer]

Being devils advocate here but should we just we just ignore the threat ? Veganury had a zero effect on sales of meat. Bit of virtue signalling going on I think.Are we just giving vegans extra publicity ? If you've ever smelled or tasted soya milk you will be maybe put off for life.. It could actually do us some good.

Them tawts breaking into pig farms and restraunts will be the death of them.

 

[Grassman247]

Perhaps instead of bashing people’s ears into the ground on a mission 4 milk we should let the consumer decide what they want to eat. I for one am sick of being force fed from both sides.

Selling more milk isn’t going to make dairy farmers more profitable. Those who make good money now will continue to do so.

There’s far to many in this industry that think it is okay to keep cattle in disgusting conditions and there seems to be getting more of them not less. The state of some of the farms on social media which the public see daily is a disgrace.

About time we as an industry started acting like professionals and not a bunch of amateurs.

 

[lazy farmer]

Herehere

 

[O'Reilly]

Perhaps instead of bashing people’s ears into the ground on a mission 4 milk we should let the consumer decide what they want to eat. I for one am sick of being force fed from both sides.

Selling more milk isn’t going to make dairy farmers more profitable. Those who make good money now will continue to do so.

There’s far to many in this industry that think it is okay to keep cattle in disgusting conditions and there seems to be getting more of them not less. The state of some of the farms on social media which the public see daily is a disgrace.

About time we as an industry started acting like professionals and not a bunch of amateurs.

I sometimes think that there should be a sort of example portfolio of pictures to show how perfect a farm can be. Some of clean tidy livestock, but also a tidy front of house with no clutter around, to prove to people (like my father) that a tidy farm is possible. After all, first impressions count. Is this a good idea, or am I daft?

 

[upnortheast]

After all, first impressions count. Is this a good idea, or am I daft?

Years ago I was often asked to judge silage competitions.
For a bit of fun one day we decided to give each farm a score as we got out of the car. in the yard
Result was almost exactlty the same as the silage score sheet

 

[O'Reilly]

Years ago I was often asked to judge silage competitions.
For a bit of fun one day we decided to give each farm a score as we got out of the car. in the yard
Result was almost exactlty the same as the silage score sheet

Thats interesting. My wife was at an ag dinner out of our area, and the judge for overall winner dug himself a hole summing up the top two farms, as one was good all round, the other had fantastic stock, but was a tip, and he didn't choose his words carefully enough! The tip won though, because the judge viewed top livestock as a priority. Have to say, we are more in that camp too, but changing the attitude of other family members is difficult, hence my interest.

 

[upnortheast]

Comes down to attention to detail.

 

[Grassman247]

Comes down to attention to detail.

If you went to buy a new car and walked into the showroom and there was piles of plastic and string everywhere you’d turn round and walk straight out. Maybe it shouldn’t be a mission 4 milk, maybe it should be a mission to tidy up our nations dairy farms and our image.

 

[O'Reilly]

Start a thread on here, my tidy farm?