Carbon Neutral Milk

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Member
Location
SW Scotland
Measuring organic matter content is how they measure carbon. Organic matter is made of carbon. Next time you send a soil sample off for P and K and ph analysis, ask them to do the organic matter at the same time, doesn’t cost much more

This is how first milk are going to be sampling all their farms. Core sample up to 1m deep 4cm wide, GPS marked over the whole farm. Suppose the question going forward is your data any use to anyone but you?
 

DaveGrohl

Member
Location
Cumbria
I think any publicity that puts animal agriculture in a good light is great publicity, and is good to counter the current "eat less meat" narrative that seems to be everywhere at the moment.
I do actually agree with you.

However I have a mahoosive problem with all this "net zero" bollox. How it's calculated is the first obv issue I have, how is the spreadsheet constructed in the first place? Does it use figures provided by Joseph Poore for instance (cough cough)? Does it concentrate solely on emissions, does it actually measure soil OM/ carbon? How does it treat PP? How does it treat methane from ruminants? That's the biggie. This could all be happily ignored if the net zero world concentrated on warming effects rather than simply carbon emissions. That's what's actually relevant after all. It's a shame no one in the farming industry was bright enough to see that there is a difference and that farming had a better story to tell than chasing the net zero bandwagon.
 

DaveGrohl

Member
Location
Cumbria

This is how first milk are going to be sampling all their farms. Core sample up to 1m deep 4cm wide, GPS marked over the whole farm. Suppose the question going forward is your data any use to anyone but you?
I wonder exactly how aware the general public is of all this intense navel gazing going on in our industry while they are being smashed over the head by the vegan/big business publicity machine telling everyone that farmers are sh1t.
 

___\0/___

Member
Location
SW Scotland
I wonder exactly how aware the general public is of all this intense navel gazing going on in our industry while they are being smashed over the head by the vegan/big business publicity machine telling everyone that farmers are sh1t.
Appreciate this is an scottish NFU tweet but definitely a heavy first milk presence. Some members of the Scottish Parliament present


Appreciate it isn't the general public as such in this post. But a big effort in general in the West of Scotland to get people on farms and show them what we are doing.
 
Location
southwest
There are bound to be ways of farming that are better for the environment and other that are worse. That is the whole reason we have research undertaken, so we can all get better at how we farm, and better can be defined in different ways, more profit, less pollution, higher yields, lower labour input, more mechanisation etc.
As you say it depends how you define "better" doesn't it.

Some of the "holier than thou" brigade seem to think that they, and only they, are farming in the "right" way, when they are probably actually making things worse.

If UK farming went totally pesticide and fertiliser free, that might be "better" for the UK environment, but the shortfall in food production would have to be made up somewhere else-probably by clearing another tranche of Amazonian rain forest!
 

onesiedale

Member
Location
Derbyshire
Meanwhile, The Grocer magazine's September supplement is all about mitigating dairy's impact on the planet.
Whilst it is sad to read all of the advertising in there for plant based milk and even more annoying to read the badly informed PR/journalism and editorials, the fact is, this is what Supermarket buyers are reading and understanding to be truth. They are all under pressure to not miss out on the carbon gravy train.
If only we had a strong, coherent voice to shout our side of the story.
IMG_20211005_110244_5.jpg

IMG_20211005_110353_1.jpg
 

vantage

Member
Location
Pembs
Meanwhile, The Grocer magazine's September supplement is all about mitigating dairy's impact on the planet.
Whilst it is sad to read all of the advertising in there for plant based milk and even more annoying to read the badly informed PR/journalism and editorials, the fact is, this is what Supermarket buyers are reading and understanding to be truth. They are all under pressure to not miss out on the carbon gravy train.
If only we had a strong, coherent voice to shout our side of the story.
View attachment 989418
View attachment 989419
As an ARLA producer, I’m quite sure Ash Amirahmadi would have presented a well informed piece.
 

Raider112

Member
Meanwhile, The Grocer magazine's September supplement is all about mitigating dairy's impact on the planet.
Whilst it is sad to read all of the advertising in there for plant based milk and even more annoying to read the badly informed PR/journalism and editorials, the fact is, this is what Supermarket buyers are reading and understanding to be truth. They are all under pressure to not miss out on the carbon gravy train.
If only we had a strong, coherent voice to shout our side of the story.
View attachment 989418
View attachment 989419
Social media is far more powerful now than print but our lack of a strong coherent voice has something to do with the advice from the NFU not to involve ourselves in debate/argument. They should have a permanent media team going under the name Official NFU with a list of facts and figures that can't be disproved, who's job it is to correct the propaganda that gets repeated so often that it's taken as fact. We can do that as individuals but are less likely to be believed than an official voice. The facts are out there to turn the tide if only our leaders would do their jobs.
 

CHAP Webinar - Innovative tools to overcome the challenges of Regen Ag

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Applying principles of regen ag can incur a range of on-farm challenges. Learn how innovative tools & machinery can help with these hurdles.

This event will be held online from 1pm to 2pm on Thursday 2nd December 2021 so please block it out in your diary.

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