Written by John Swire
British strawberry growers are excited to announce that the much-anticipated British strawberry season is now here! Warmer and sunnier April weather has meant that the season has started around a week earlier this year and strawberry lovers can now buy their favourite British fruit in supermarkets (in-store and online) around the country.
Many social events might be off the calendar this summer, but British strawberries can be enjoyed at home or in the garden as part of classic summer moments. From garden picnics or BBQs, to Wimbledon-inspired strawberries and cream from the comfort of your couch, British strawberries are here to remind everyone that despite recent challenges summer has arrived!
The start of season is also great news for Brits looking to boost their health and immunity. Gram for gram, strawberries contain more vitamin C than oranges.
Dr Emma Derbyshire, British Summer Fruits’ public health nutritionist, explained: “Berries are a fantastic snack that offer numerous health benefits. Not only is the whole strawberry rich in antioxidants, but the red fleshy part is also abundant in vitamin C. In fact, eating just nine strawberries (108g) can provide all of your recommended daily vitamin C intake.”
Nick Marston, chairman of British Summer Fruits, the industry body that represents 95% of berries supplied to UK supermarkets said: “Like most industries facing challenges during this unprecedented time, our growers have had to overcome their own issues to ensure our loved British berries are available to the UK public. We are sure that consumers will continue to choose fresh British berries as part of their shop to enjoy and stay healthy. And in doing so, they’ll help to safeguard the future of our important British berry industry.”
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