Written by John Swire
The Cereals Event has moved to 30 June – 1 July to accommodate the maximum number of visitors and exhibitors following the Government’s announcement of its lockdown exit strategy.
After extensive consultation with both exhibitors and visitors the event team decided it was best to move the dates from 9-10 June to 30 June – 1 July 2021. “We began consulting after Boris Johnson’s announcement on 22 February to end lockdown restrictions in England by 21 June,” says event organiser, Alli McEntyre. “Speaking with exhibitors and visitors, we looked at the choice of having a restricted event in early June or moving the date and potentially having no restrictions, and the majority opted for the latter.
“We wanted to act quickly in making this decision to give everyone certainty so they can plan ahead,” she adds. “This is a really positive move for visitors, exhibitors and the event, as it will maximise the opportunities for all without lockdown restrictions in place.”
The event format will remain the same, meaning visitors can still expect to see a large host of exhibitors, live demonstrations and attend a full seminar programme. Features will include the Syngenta Sprays & Sprayers Arena, Isuzu Driving Course, Crop Plots, NIAB Soil Pit and Drone Zone, as well as many others (see box).
“Though the Government is targeting a full lifting of lockdown restrictions before the new date, we are still planning on prioritising visitor safety and will be taking all necessary precautions, while allowing visitors to enjoy the entire event experience,” explains Ms McEntytre. “We realise the change of date may not slot into everyone’s schedule, however, moving it to a later date will allow the maximum number of visitors to get the most from the event.”
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