Consultations – Red Tractor responds to combinable crop concerns

Written by Tom Allen-Stevens

With a consultation underway for Red Tractor Food Assurance, concerns over its direction have risen to the surface. Many farmers understandably question why protocols appear to be tightening for home-grown produce with little requirement of the same on imports. CPM put this question and others to AFS CEO Jim Moseley. CPM: What is your vision for Red Tractor? Jim Moseley Jim Moseley: In 2000, when consumer confidence in British Food was at an all-time low, the NFU and others in the food chain, created Red Tractor with the core purpose of reassuring consumers that British food and drink was safe and responsibly produced. Twenty years on, Red Tractor has become the most trusted assurance scheme in the country, and British is now the number one choice for most consumers. Today our purpose remains the same as it was then – to ensure British food and drink is produced safety and responsibly. Our standards need to achieve two key objectives: First, meet the needs of consumers who expect high standards but shop keenly on price and second, provide farmers and the supply chain with manageable standards, that ensure good practice and positive returns. Getting that balance right then satisfies the needs…
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[ploughman1963]

Hmm, so no mention of benefitting their customers, the producers!

 

[Luke Cropwalker]

All he has done is repeat the same old platitudes, most of which are incorrect. The headline might as well have read "Man justifies 6 figure salary". I wouldn't mind almost any level of on-farm scrutiny as long as imports were genuinely held to the same standards, unfortunately that doesn't appear to be happening. Personally I would rather keep the standards high but how can imports standards be rigorously checked?
As an aside if a globe-trotting standards checking position with a 6 figure salary comes vacant, please PM.