Promotional agreements make sense with smaller sites, as the competition among housebuilding firms will be larger when it comes to selling the site with planning permission, as there'll be plenty of potential purchasers. As the size of the project gets bigger however the number of firms capable of affording such a huge amount of money in one go shrinks rapidly. You are left with the potential bidders being one of the half dozen or so large Plc developers. If you think they are going to cut each others throats in a bidding frenzy to pay top dollar you're very much mistaken. They'll let one or two make bids way under the value and then parcel it out to each other afterwards. They all deal with each other all the time, constantly forming partnerships and consortia to enable big developments, they'll happily stitch up Joe Farmer in an instant.
they make sense on bigger sites as well which are rarely sold in one phase but usually sold by promoter in a phased way and often to multiple developers all competing. It’s fiercely competitive and the land values reflect that fact
small sites don’t need a promotion agreement or option, best approach there is invest and get permission yourself
options frankly never make sense for a landowner
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