Did anyone else see the ad from the Coop selling NZ Lamb?

[bobajob]

Just came in from lambing, been a busy busy day. TV was on and an ad came on from the coop where they served up NZ lamb at the table, (and the voiceover said it was NZ)
It makes me mad.
Have supermarkets learned nothing in the past few months about traceable, local meat?

Just sent an email to them and would urge others to do the same. Send them some pics of your ewes in the snow and how they should at be supporting British farmers in our time of need.

Rant over

 

[snowhite]

is that a farmers co op , if so you are right to take a stand

 

[benferg]

your lambs aren't ready yet, we are just supplying out of season.

What price was it being offered at?

 

[snowhite]

nz , in france is 6.99 euro per kg

 

[bracken basher]

your lambs aren't ready yet, we are just supplying out of season.

What price was it being offered at?

£5.99 per kg

http://www.co-operativefood.co.uk/whats-hot/Watch-our-latest-TV-ads/big-easter-deal/

 

[JD-Kid]

as i recall talking to one of the heads of one of the meat co op's here depending on the number of lambs in a line think every 1/2 -1/4 of an hour the bar coads change a box of lamb in the UK can be traced back to the killing date in NZ the trucking co and right back to the farmers gate .. hand on heart can many of the UK guys selling say the same traceing chain on main cuts

 

[FonterraFarmer]

Just make sure that you have a couple of bottles of Lindauer to go with it.

 

[Yale]

Just make sure that you have a couple of bottles of Lindauer to go with it.

Personally i'd drink the Lindauer and forget the NZ lamb.

Some people say its tasteless.

 

[Tonka]

And last week I received some PR material from Waitrose....on opening the enclosed booklet, I was faced with a Heston Bloomental recipe. The ingredient list included New Zealand lamb! Why? Or why couldn't it just say "lamb", if they haven't got any Brirtish in the shops?

 

[Farfrae]

Just sent an email to them and would urge others to do the same. Send them some pics of your ewes in the snow and how they should at be supporting British farmers in our time of need.

Rant over

Fair comment but presumably you'll also be emailing all the farmers with foreign 4x4s telling them how they should be buying British built vehicles and supporting British manufacturing jobs?

 

[JD-Kid]

Tonka i agree with what yer saying some joint marketing and supply chain , intresting talked to some UK sheep farmer over here on tour they did not mind the kiwis the year it kept lamb in the chillers keeping year round supply to shoppers

wonder what the french farmer say the same with UK imports in to france

 

[Yale]

wonder what the french farmer say the same with UK imports in to france

Its only like we import most of our pigmeat from the continent.

The reason sheepmeat is produced in the UK and NZ is that is where the conditions are favourable.Pigmeat is best reared close to supplies of grain.

 

[DRC]

I'm afraid we live in a global world and however much we would like everyone to buy british,it ain't gonna happen!
We can't be hypocrites when so much of what we buy is from abroad.

 

[JD-Kid]

to a point yale eazy to shift grain and stores well .. alot of it nowdays will be welfair and costs as to areas growing stuff .. take dairy just for 2 secs the costs of houseing ,fym, etc etc makes it quite pricey to run cows in the UK , NZ cheeper to a point but land and water starting to creep up as mangerment rules in NZ start to get higher and higher it will be cheeper to fund dairying in 2 1/2 world countrys

this is a smokeing gun on the hill idea there was a reson poland etc etc etc all come in to the EU cheeper ground ,EU funding and eaze of importing with in the EU .. i'd place a wee bet agri will go ahead in those areas and they will become major supplyers

 

[Johnny400]

I'm afraid we live in a global world and however much we would like everyone to buy british,it ain't gonna happen!
We can't be hypocrites when so much of what we buy is from abroad.

Exactly. How many of us drive german and japanese tractors and cars etc. Many have lost jobs in these british industries recently. Now probably on the dole and unable to afford british lamb.....

 

[AWC]

In reply to Tonka I believe Waitrose policy is to supply the " best in season " ie British lamb May- October, NZ Nov -April . The Waitrose CMP partnership should be held as an example of how supermarkets and farmers (British and New Zealand )can work together .

 

[JD-Kid]

AWC think sainsburys doing much the same thing the farmers i talked to supplyed them with UK lamb .. was intresting talking to the lady that come out from sainsburys (keep in mind this was the time horse gate come out but they had not followed alot of what was going on )

traceabilty is a big thing along with supply keeping the frezers /chillers full so from a supermarkets view point good to deal with NZ the season matchs in most cases quite well farmers farm much the same and follow the same FA programs , alot of farmers proactive looking at ways of doing things better be it geans mangerment grasses feeds animal health etc

realy the kiwis and the UK guys should be working together alot more even on the forums ideas get kicked around ..

biggest thing i found out from the UK guys was end of season lambs late oct/nov/dec with the kiwis coming in about the same time as a kiwi i would have to question why such a large amount comeing in then

 

[Brisel]

In reply to Tonka I believe Waitrose policy is to supply the " best in season " ie British lamb May- October, NZ Nov -April . The Waitrose CMP partnership should be held as an example of how supermarkets and farmers (British and New Zealand )can work together .

At last, a good sensible comment.

UK supply isn't uniform all year so NZ lamb is always going to have an opportunity.

Why doesn't the UK team up with NZ to supply the food chain with lamb all year around? That's what the market wants. Limit out of season UK lambing to give the Kiwis a fair go then have the same agreement in reverse to help our own producers. Why compete when our 2 systems can fit together so well?