Digital Direction – It’s in its DNA

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Written by cpm

As technology continues to break down the barriers of modern-day farming, CPM finds out how Hutchinsons’ Helix initiative is facilitating the next stage of progress. We want Helix to be seen as the proofing ground for new technology. By Charlotte Cunningham Over the past decade, the industry has trodden carefully into the world of digital agriculture, but now it seems we’re finally standing on solid ground, with some remarkable progress being made right across the sector. And as growers continue their journey into this revolutionary way of farming, Hutchinsons is ensuring the next stage of progress can be made within its Helix farming initiative, which has a hard focus on adding value to growers’ bottom line through technology. If you’re not familiar with the initiative, Helix has positioned itself as a one-stop shop when it comes to offering guidance and advice on using reliable, worthwhile technology on farm, explains Stuart Hill, head of technology and innovation, who has been a driving force in the project. “Fundamentally, Helix is all about adding value to the bottom line. It’s about taking technologies, developing them, gaining an understanding of the information they can generate and then delivering actions that can add value,…
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