In many ways quite accurate, we did the markets for 3 yrs following FM, well worth the effort, also one thing about putting yourself next to the consumer, is that you quickly find out what our customers actually require, an exercise that every farmer should be made to do for a season.People are banging on about adding value ive watched them come and ive watched them go, my experience of people i know selling their own beef/products at farmers markets is that to start with theyre telling you how great it is and more should be doing it then a couple years later theyre stopped, asked a college lad what went wrong he said sometimes cant shift the stuff too much competition appearing all in all a lot of extra work for no guaranteed sale, i sold over 100 store cattle at once privately on Monday i sold 1000t of grain off the combine last year im not standing about cold at a stall or spending money on advertisement, these diversification businesses are usually a flash in the pan