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<blockquote data-quote="Swarfmonkey" data-source="post: 8101276" data-attributes="member: 144242"><p>A quick look at who "Foundation Earth" are and whose involved with it and my alarm bell is going off. An "industry advisory group" stuffed full of reps from Big Food (Unilever, PepsiCo, Nestle), the supermarkets (Sainsbury's, M&S, Co-op, Lidl, Morrisons, Waitrose) and the odd lunatic (that financial incompetent Moron Toft Bech from Meatless Farm).</p><p></p><p>The real giveaway that it's complete bollox can be found in one single sentence on their website: <em>The Foundation’s pilot launch in Autumn 2021 will use a farm to shelf methodology developed using data from the academic paper Poore & Nemecek (2018). </em>Yup, the serial data cheery-pickers and manipulators Poore & Nemecek. Oh, and Poore doesn't just have a passive role in this. He's actively involved in it, working on their "scientific committee".</p><p></p><p>Now, this where it gets odd. Three days ago on Companies House the first gazette notice for compulsory strike-off was listed for this company.</p></blockquote><p></p>
[QUOTE="Swarfmonkey, post: 8101276, member: 144242"] A quick look at who "Foundation Earth" are and whose involved with it and my alarm bell is going off. An "industry advisory group" stuffed full of reps from Big Food (Unilever, PepsiCo, Nestle), the supermarkets (Sainsbury's, M&S, Co-op, Lidl, Morrisons, Waitrose) and the odd lunatic (that financial incompetent Moron Toft Bech from Meatless Farm). The real giveaway that it's complete bollox can be found in one single sentence on their website: [I]The Foundation’s pilot launch in Autumn 2021 will use a farm to shelf methodology developed using data from the academic paper Poore & Nemecek (2018). [/I]Yup, the serial data cheery-pickers and manipulators Poore & Nemecek. Oh, and Poore doesn't just have a passive role in this. He's actively involved in it, working on their "scientific committee". Now, this where it gets odd. Three days ago on Companies House the first gazette notice for compulsory strike-off was listed for this company. [/QUOTE]
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