- Location
- Suffolk
Our industry is crying out for a decent electric utility vehicle. Although this looks a little bit modern at the moment it could well be a winner?
Electric pickup
- Thread starter farmerfred86
- Start date
Our industry is crying out for a decent electric utility vehicle. Although this looks a little bit modern at the moment it could well be a winner?
- Location
- NSW, Newstralya
Ford US are bringing out an electric F150
Weare Cham
Member
- Location
- N. Devon
Just needs to be kept simple.
Old Hilux with a big electric motor would be great.
Old Hilux with a big electric motor would be great.
- Location
- south norfolk
Told by Toyota staff a lectric hilux is coming.did not say when though
Nick...
Nick...
Cowabunga
Member
- Location
- Ceredigion,Wales
Not electric, but a new facelift for the Hilux is on the way as I live and breathe.
Deutzdx3
Member
Back to being top of the tree again maybe. Best looking truck out there I think aside from the weird front bumper. Shame it’s not rated for 3.5t unless it is now!?!?
ollie989898
Member
It will be tough to make an electric pickup complex. No gearbox, just a motor on each wheel and a battery.
Pheasant Surprise
Member
- Location
- Woodbridge, Suffolk
Ford Confirms All-Electric Pickup is Coming...
View attachment 757390
'We're going to electrify the F-Series,' Ford exec says
Phoebe Wall Howard Detroit Free Press
Published 5:31 PM EST Jan 16, 2019
Ford Motor Co. confirmed plans to build a fully electric F-Series pickup, which industry observers called an unexpected move that protects the truck franchise against Tesla and other competitors.
“We’re going to be electrifying the F-Series — battery electric and hybrid,” Jim Farley, Ford president of global markets, said Wednesday during a presentation at the Deutsche Bank Global Automotive Conference in the MGM Grand in Detroit.
In framing the company’s redesign, Farley said a move toward all-electric and hybrid would “futureproof” the billion-dollar F-Series franchise, which he called a “global juggernaut.”
John McElroy, a longtime industry observer and host of “Autoline This Week,” said, “When he says ‘battery electric,' what I’m taking that to mean is a battery electric vehicle. Pure electric. They’ve said they would have a hybrid plug-in version of the F-150. But this is different than what they’ve talked about in the past.”
2019 Ford F-150 Raptor
Ford Motor Co.
Creating an alternative to the combustion engine is crucial if Ford plans to protect its pickup franchise.
“Tesla is talking about coming out with an electric pickup. And look what Tesla has done in the luxury segment. They’ve clobbered just about everybody,” McElroy said. “You can’t pooh-pooh that people won't be interested in an electric pickup. Rivian Automotive is coming out with an all-electric pickup. These are the crown jewels for Ford Motor Co., the F-Series. Ford has got to react to competitive threats.”
Can't ignore competition
Even if a company can’t make money on electric vehicles initially, a truck leader like Ford cannot ignore potential competitors in a segment driven by the government requirements in California, China and elsewhere, he said.
A "battery electric" vehicle means one with no internal combustion engine and no emissions.
Michelle Krebs, executive analyst for Autotrader, said she is looking forward to more detail.
“They’ve said they’re going to electrify all their sport utility vehicles and F-150,” she said. "And they’ve said that’s a hedge against higher gas prices.”
During this busy week of Detroit auto show activity, carmakers typically participate in panels and financial presentations in addition to unveiling new vehicles. Remarks from Ford on Wednesday were accompanied by a big-screen display and analyst discussion.
Farley was preceded by CEO Jim Hackett and followed by CFO Bob Shanks.
The Dearborn-based car executives noted that they’re crushing the competition in the highly lucrative truck segment.
“Ninety-percent of our capital now is allocated toward trucks and utilities,” Farley said. “We have the F-Series, the world and America’s best-selling truck. More than a million units were sold last year. F-Series core strength at the end of the day is: There’s a truck for every customer and we know those customers really, really well. From the F-150 all the way to the F-750. They all matter to us.”
He continued, “The best is going to get even better. We’re going to be launching a new Super Duty later this year and showing it to everyone in a few weeks.”
More: Full-size pickup sales growth continues: 'The F-Series is killing it'
More: Ford's F-series made more money than Facebook in 2017
$70 billion a year
If Ford’s truck and van business broke away, they alone would be a Fortune 40 company with more than $70 billion in annual revenue. “That’s a tremendous global business,” Farley said.
And despite all-new pickups from Ram and Chevrolet Silverado, the F-Series continues to hold and grow its lead as the best-selling truck for the past four decades.
“Our F-150 still delivers the best fuel economy, towing and payload even with brand new competitors,” Farley said, attributing the product strength to its technology and efficiency investments.
“We plan to continue to serve these loyal customers with our upcoming next generation of 150,” he said. “We recently market-tested this new truck against the new competition — Ram and Silverado and GM products — and we won hands down. It’s a highly profitable and iconic vehicle for us and it’s going to get even better.”
More: F-150, Ram, Silverado: 'The best 3 trucks ever built' go to war
More: Ford F-150 is still best-selling truck. But fight for No. 2 is hot
He added: “The F-Series is second to none. … When you think about Ford, we have a dominant truck franchise globally.”
An all-electric strategy is a big part of plans outlined by Volkswagen this week during the North American International Auto Show. In discussions about a commercial truck and medium size pickup alliance, Ford and VW said talks continue on collaboration involving electric and driverless vehicles.
Contact Phoebe Wall Howard: [email protected] or 313-222-6512. Follow her on Twitter @phoebesaid
Published 5:31 PM EST Jan 16, 2019
Tarw Coch
Member
- Location
- Bottom of Wats Dyke
IIRC the current/old hi lux could be updated to 3.5 tons , presumably that will still be possible
Cowabunga
Member
- Location
- Ceredigion,Wales
No, afraid it's not. The styling is a vast improvement but the coalmine black interior with shiny piano black plastic trim is, frankly, laughable in a pickup likely to be covered in dust almost daily.
This must be just about the only 1 ton pickup that isn't rated to tow 3.5 tons?
ollie989898
Member
I will never know why car makers insist on making new electric vehicles look weird. There is utterly no need for it.
- Location
- North Norfolk
Rivian. Allowed to tow 5 tonnes in the States. With the biggest battery, range over 400 miles. A motor per wheel. 0-60 in 3 sec. Superb spec but looks built for the leisure market rather than as a working vehicle
https://www.rivian.com/technology
Paddington
Member
- Location
- Soggy Shropshire
What happens if your electric car runs out of juice miles from a charging point ? With petrol or diesel vehicles you just need a container of fuel, perhaps some priming (probably a complete download of software from Houston for a modern diesel ). Unforeseen circumstances like road closures, fifty mile diversions, snowbound roads etc can easily extend your journey times by several hours. Would you need to carry an extension lead in the boot like James May an hope a nearby house has a friendly socket ?
Rowland
Member
- Location
- Northeast England
Think you would just need to plan your journeys more carefully . Id forget to plug it in at home so leaving it un charged . Park it jump out do some little job or other then forget to plug it in .
ollie989898
Member
You aren't going to run out of juice- it tells you how much charge is left at all times.
I really don't understand why people are trying to make an issue out of this. Like a petrol or diesel car, if you continue driving beyond 0 miles left you will run out. Simple.
- Location
- Limousin, France
Could carry a Genny in that tunnel.
- Location
- Suffolk
It does indeed... Or even like the new defender from the front.
Land rover are a dying breed. They are going bust not because of brexit but because they have been producing unreliable vehicles for years! (blue touch paper lit!)
Deutzdx3
Member
I know a lot would say 3.2 is enough tow capacity but by the time you get a trailer like my ifor triple. It goes a tonne. That chews into a lower tow capacity a fair bit. Machines tend to be heavier now that 10 years ago. Seems strange why they don’t update it to 3.5t.