Farm Shop Business Plan

Megan Herriot HAU

Member
Livestock Farmer
Hello

I am attempting to set up a farm shop business plan. This shop will have a butchery counter, tea, coffee, soft drinks and lunch items. I wondered if anyone could let me know how many customers roughly to expect through the door per day and the average spend people have experienced.

If anyone has any other things i should consider please let me know, it would be appreciated.

Thank you in advance
 

Johnnyboxer

Member
Location
Yorkshire
Good luck
You need to aim for a £20 spend per adult family, I reckon
Some meat/veg and deli or cakes and then top up with refreshments in a cafe
That's an average
Obviously you'll get some that spend more and some less
Make it clean and well presented and attractive to visit
Maybe a kids play area, adjacent..............you want them to be there as long as possible (more time to spend money££££)
Ice Cream is a good seller in summer
 

Bongodog

Member
Impossible to answer without an idea of location. Ideally you want to be close to either a main road or have a lot of reasonably well off people. On the other hand if you are in an area with few people or bad roads you would really struggle.
Anyone who drives reasonably often across the A66 from Scotch Corner to Penrith will have seen some huge farm shop/cafes springing up over the past 15 years or so, thats what you can do with a busy road and lots of people driving past on along journey, plus looking for food for their holiday cottage
 

D14

Member
Hello

I am attempting to set up a farm shop business plan. This shop will have a butchery counter, tea, coffee, soft drinks and lunch items. I wondered if anyone could let me know how many customers roughly to expect through the door per day and the average spend people have experienced.

If anyone has any other things i should consider please let me know, it would be appreciated.

Thank you in advance

It'll only work with good location which is on the outskirts of a large conurbation. Theres not point doing any planning without the location in the first place.
 

flowerpot

Member
Definitely need easy access from a main road with lots of passing trade. Best best is for you to go and spend some time doing research - going to your likely competition, taking a good look at what they are selling and sitting in the car park to see how many people come and go.

A long established farm shop/pick your own recently added a butchery, which I think is owned and run by another person, and they do offers like £20 meat box, and there are 5 people behind the butchery counter and queues in the shop. The meat is local and good, the chicken anyway! The farm shop side has recently started the £10.00 fruit box and the £10.00 veg box too, perfect for people on a budget as they know exactly how much they are going to spend.

All the farm shops around here are very long established, first with pick your own, or a way of selling non supermarket standard produce, but all have massively expanded in recent years. I use them all in turn, but the longest established seems to have let the quality down, I have had too much poor produce, so I don't go there so much as there is plenty of competition as an alternative. They do have a nice restaurant though, and added a nice few picnic tables in the orchard for take-away trade.
 

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