Farmers Weekly: Is Red Tractor assured grain traceable?

[Grass And Grain]

What do we understand by the claim that RT produce is traceable? What would the consumer expect by that claim?

RT often claim it's traceable. See video at 35secs - saying traceable back to the farm.

How does this traceability claim sit against the ASA investigation...

Ad watchdog asks Red Tractor to clarify social media posts - Farmers Weekly

The UK’s advertising watchdog has challenged Red Tractor to explain social media posts claiming its assured wheat is traceable back to individual British

www.fwi.co.uk

Traceable, Safe And Farmed With Care - Red Tractor Assurance

Discover more about how Red Tractor Assurance ensure food is traceable, safe and farmed with care.

assurance.redtractor.org.uk

 

[Humble Village Farmer]

Was her nose getting longer while she was speaking?

 

[Grass And Grain]

In the FW article, RT say the made a typo in the Facebook/Twitter posts. They didn't mean to use the word 'farm', but they missed a 's' off the end by mistake, and should have written 'farms'.

Yet they seem to keep saying RT produce is traceable, and they do audits to check this

 

[Wombat]

No its not as we tip ours in a shed with a hundred other growers.

 

[Grass And Grain]

Was her nose getting longer while she was speaking?

I'm not certain they know what they're doing.

We know grain gets blended from many different farms at a central store. They know it. So why claim to consumers that it's traceable. Then why claim they didn't mean to claim it is traceable, yet have traceability audits.

Does Boris work at RT?

 

[Drillman]

I’ve just watched that video and that woman is talking total rubbish as it’s not traceable back to a farm

And a copy of this needs sending to the ASA let them see what a mess red tractor are in.

 

[tullah]

They have told so many lies that they are now telling us that they didn’t mean RT produce was traceable after all. Lies will always confuse the liars. So many lies have now been pedalled by these people and the Nfu that it’s time they were all brought before a court of law.

 

[An Gof]

Can a tray of beef mince with a RT logo on it be traced back to the individual farm every time. I VERY MUCH DOUBT it …… but happy to be proved wrong.

Whole thing is a sham.

 

[Drillman]

Can a tray of beef mince with a RT logo on it be traced back to the individual farm every time. I VERY MUCH DOUBT it …… but happy to be proved wrong.

Whole thing is a SCAM

Fixed that for you

 

[Bury the Trash]

Can a tray of beef mince with a RT logo on it be traced back to the individual farm every time. I VERY MUCH DOUBT it …… but happy to be proved wrong.

Whole thing is a sham.

apart from a butchers animal 1 and 2;s /small batch
most of the rest of the time you wont be proved wrong because once the eartag is gone that's it as a commodity .
Pigs are a bit different with tattooed /slap mark

 

[Grass And Grain]

I don't know how you can make it traceable, but the point is you shouldn't repeatedly tell consumers it's traceable when it isn't. It's the reputation of our produce at stake.

Maybe 'traceable' in the below screenshot is a typo

Source: Red Tractor website Feb 5th 2022.

 

[tullah]

I don't know how you can make it traceable, but the point is you shouldn't repeatedly tell consumers it's traceable when it isn't. It's the reputation of our produce at stake.

Maybe 'traceable' in the below screenshot is a typo
View attachment 1014746
Source: Red Tractor website Feb 5th 2022.

Our local butcher can tell his customers which farm his quality beef or pork has come from. That’s what’s traceable.
This tickbox stuff means nothing except cash for these otherwise unemployable fraudsters at RT and Nfu .

 

[Drillman]

I don't know how you can make it traceable, but the point is you shouldn't repeatedly tell consumers it's traceable when it isn't. It's the reputation of our produce at stake.

Maybe 'traceable' in the below screenshot is a typo
View attachment 1014746
Source: Red Tractor website Feb 5th 2022.

It our reputation as primary producers that red tractor is destroying thru mismanagement

the sooner it ends the better. We don’t need these parasites dragging our industry down.

 

[7610 super q]

I think I've fallen in love...

Ahem......back on track......Red Tractor.....me no likey....

 

[Drillman]

I don't know how you can make it traceable, but the point is you shouldn't repeatedly tell consumers it's traceable when it isn't. It's the reputation of our produce at stake.

Maybe 'traceable' in the below screenshot is a typo
View attachment 1014746
Source: Red Tractor website Feb 5th 2022.

Yes the traceability bit is a typo.

The safe and farmed with care bit however is actually correct. But only because us farmers are in charge of those parts of the process.

Sadly it’s the part where we have to pay to an outside firm so our goods can be sold on the world market that lacks any form of credibility!

 

[Vader]

Our local butcher can tell his customers which farm his quality beef or pork has come from. That’s what’s traceable.
This tickbox stuff means nothing except cash for these otherwise unemployable fraudsters at RT and Nfu .

Maybe local butchers need to push that...

 

[Clive]

What do we understand by the claim that RT produce is traceable? What would the consumer expect by that claim?

RT often claim it's traceable. See video at 35secs - saying traceable back to the farm.

How does this traceability claim sit against the ASA investigation...

Ad watchdog asks Red Tractor to clarify social media posts - Farmers Weekly

The UK’s advertising watchdog has challenged Red Tractor to explain social media posts claiming its assured wheat is traceable back to individual British

www.fwi.co.uk

Traceable, Safe And Farmed With Care - Red Tractor Assurance

Discover more about how Red Tractor Assurance ensure food is traceable, safe and farmed with care.

assurance.redtractor.org.uk

they don’t even understand their own system

big fine incoming for telling lies I hope

 

[Clive]

I’ve just watched that video and that woman is talking total rubbish as it’s not traceable back to a farm

And a copy of this needs sending to the ASA let them see what a mess red tractor are in.

will send it to ASA - they repeat this lie over and over misleading customers never ends well

their excuse of a typo in their twitter posts ………… beyond lame

 

[ollie989898]

There is no way mince can be traced back to an individual farm as the stuff is bought, sold and traded in huge quantities.

 

[tullah]

Maybe local butchers need to push that...

The public don't care though. And the public don't need to be told by RT that this low quality RT tickbox stuff is traceable when it's not.
When questioned, RT admit it's a lot of lies too but both RT and the Non farming union refuse to stop this fraud because they are the ones running this scam to line their directors and employees pockets. No wonder the non farming union is losing members like there's no tomorow.

A disgrace and you'd have thought those at the non farming union would know better.