Food Adverts On The Telly

[bluebell]

Following on from the thread, stupid question what do people eat? two adverts on TV all the time, one is mcdonalds saying or suggesting the beef, eggs etc are UK origin ? and the LIDELL one that suggests the same ? i wonder if like people say that alot of the food IE the beef actually is not home grown but foreign born and breed and either packed in the UK or only a very small amount is actually of UK origin, yet these TV adds give the impression to the general public that all the ingredients are of UK origin ? what do others think ? comments please ?

 

[kiwi pom]

Following on from the thread, stupid question what do people eat? two adverts on TV all the time, one is mcdonalds saying or suggesting the beef, eggs etc are UK origin ? and the LIDELL one that suggests the same ? i wonder if like people say that alot of the food IE the beef actually is not home grown but foreign born and breed and either packed in the UK or only a very small amount is actually of UK origin, yet these TV adds give the impression to the general public that all the ingredients are of UK origin ? what do others think ? comments please ?

As far as i can tell McDonald’s try very hard to source ingredients from the country the store is in (Macas NZ obviously uses NZ beef) things they can’t get easily, reliably or to their standard will be sourced elsewhere.
It would be nice if more businesses were as keen to support local farmers/suppliers.

 

[Beowulf]

As a consumer I have no interest in the trivial minutiae of where an animal was born, raised, adopted, christened, packed or processed.

My concerns are centred around some combination of taste, eating quality, cost and convenience to source. I'm willing to bet most consumers are the same, and this borderline jingoistic nonsense of proclaiming that protein is better simply because it spent most of its life half way up a British hill in the pissing rain is targeting a very small proportion of the available buying power.

Attacking your competitors product on the basis of its country of origin is a losing strategy, no salesman ever closes a deal by talking down the competition.

 

[deleted user 837354]

I thought McDonalds bought UK or Irish beef and sourced most of their stuff from the UK as far as they could?

Certainly the milk and eggs I thought were UK organic?

 

[Pennine Ploughing]

As a consumer I have no interest in the trivial minutiae of where an animal was born, raised, adopted, christened, packed or processed.

My concerns are centred around some combination of taste, eating quality, cost and convenience to source. I'm willing to bet most consumers are the same, and this borderline jingoistic nonsense of proclaiming that protein is better simply because it spent most of its life half way up a British hill in the pissing rain is targeting a very small proportion of the available buying power.

Attacking your competitors product on the basis of its country of origin is a losing strategy, no salesman ever closes a deal by talking down the competition.

summed up to a T

 

[fgc325j]

I thought McDonalds bought UK or Irish beef and sourced most of their stuff from the UK as far as they could?

Certainly the milk and eggs I thought were UK organic?

I think after the F+M and BSE outbreaks that McD decided to have meat, eggs and milk
sourced from 2 countries, just in case another outbreak caused supply difficulties.
Didn't KFC have a supply problem last year due to a changeover to a new delivery
company?.

 

[TheTallGuy]

I think after the F+M and BSE outbreaks that McD decided to have meat, eggs and milk
sourced from 2 countries, just in case another outbreak caused supply difficulties.
Didn't KFC have a supply problem last year due to a changeover to a new delivery
company?.

https://www.mcdonalds.com/gb/en-gb/good-to-know/about-our-food/beef.html

 

[bluebell]

thankyou for the mcdonalds statement, i quote it says they use 100 percent british beef, now forgive me for asking could that mean that some of the beef or alot is not from british born and grown cattle that have been raised here in Great Britian ? but would you be able to make that statment from cattle born and bred in say poland or any other country, then imported into Great Britain as sides to be processed ?

 

[bluebell]

this is not just aimed at mcdonalds, but at the currant lawfull use of misleading labelling of food and its original country of origin ?

 

[fgc325j]

I think after the F+M and BSE outbreaks that McD decided to have meat, eggs and milk
sourced from 2 countries, just in case another outbreak caused supply difficulties.
Didn't KFC have a supply problem last year due to a changeover to a new delivery
company?.

Thanks - i'd like to state that i do not have issues with McD burgers, having read articles, over the years,
i know that the quality of what they sell is, to the company, everything.

 

[TheTallGuy]

this is not just aimed at mcdonalds, but at the currant lawfull use of misleading labelling of food and its original country of origin ?

The McDonalds UK site says that they only deal with British/Irish farmers & they have to be RT (or equivalent) approved, so that would make it difficult to go down the import route & make enough money to make it worth while. There's also the reputational risk of going down such a route - McD make a big thing about responsibly sourced meat & fish - a scandal could be disastrous given the increasing competition etc. It's also worth noting the different wording used between the different stuff on their site - so for things like beef, milk & spuds they are quite specific about them being UK sourced whereas the eggs & chicken it's not mentioned where they come from, only that the welfare is all done to UK/EU standards etc.

 

[abitdaft]

As a consumer I have no interest in the trivial minutiae of where an animal was born, raised, adopted, christened, packed or processed.

My concerns are centred around some combination of taste, eating quality, cost and convenience to source. I'm willing to bet most consumers are the same, and this borderline jingoistic nonsense of proclaiming that protein is better simply because it spent most of its life half way up a British hill in the pissing rain is targeting a very small proportion of the available buying power.

Attacking your competitors product on the basis of its country of origin is a losing strategy, no salesman ever closes a deal by talking down the competition.

As a consumer I have every interest in the trivial minutiae of where an animal was born, raised, adopted, christened, packed or processed.
My concerns are centred around some combination of knowing where my meat came from, how it tastes, how it spent it's life and how it was killed. I'm willing to bet that if you took everything out of the equation and told consumers that they could not know where their meat came from they wouldn't like it much. Yes, of course price has a big part to play.

Most salesmen close the deal on talking up their product and showing the virtues of their "grass fed beef" etc You don't talk down the competition, you show that yours is better and therefore has an added value. This may not be passed back to the farmer but the last man in the line will do exactly that, artisan pies anyone?

 

[Beowulf]

As a consumer I have every interest in the trivial minutiae of where an animal was born, raised, adopted, christened, packed or processed.
My concerns are centred around some combination of knowing where my meat came from, how it tastes, how it spent it's life and how it was killed. I'm willing to bet that if you took everything out of the equation and told consumers that they could not know where their meat came from they wouldn't like it much. Yes, of course price has a big part to play.

Most salesmen close the deal on talking up their product and showing the virtues of their "grass fed beef" etc You don't talk down the competition, you show that yours is better and therefore has an added value. This may not be passed back to the farmer but the last man in the line will do exactly that, artisan pies anyone?

Good for you, meanwhile the other 99% of the population don't particularly give a hoot.

 

[Scribus]

thankyou for the mcdonalds statement, i quote it says they use 100 percent british beef, now forgive me for asking could that mean that some of the beef or alot is not from british born and grown cattle that have been raised here in Great Britian ? but would you be able to make that statment from cattle born and bred in say poland or any other country, then imported into Great Britain as sides to be processed ?

More interesting still is what they classify as 'beef'.

 

[abitdaft]

Good for you, meanwhile the other 99% of the population don't particularly give a hoot.

Is that really true? Given the huge surge in veganism, not to mention climate awareness ( for the want of a better phrase ) as well as wildlife activism etc? I get where you are coming from, but surely we ( farmers ) stand a better chance by looking to be proactive in our positions rather than against. At the moment there is anti plastic, anti intensive farming blah de blah, surely it makes more sense to try to show what we are really about before we are producing beef in a petrie dish. Today I was surrounded by amazing wildlife, everything from Curlews, a pair of hen harriers, peewits, hares with young plus a young fox cub Fair enough we are extensive hill ( 3500 ac ) but all of us see daily the benefit that we provide to numerous species. I honestly believe that if that information was made to members of the general public that it would be significant, not asking for a higher premium just that you buy the higher standard. I think that people do care, it is just that many cannot afford to put their money where their principles would like to be. Don't ramp up the price of better welfare food, offer it at the same price and then work from there. Let the lower standards lower their price but keep ours affordable. I know pie in the sky but it drives me nuts when folk say we don't care. The conservation thread is a brilliant idea and perhaps there is a way to to ramp it up including how we look after our stock in conjunction with wildlife, ground etc in a way that get's out to the wider public- our consumers.

 

[PSQ]

As a consumer I have no interest in the trivial minutiae of where an animal was born, raised, adopted, christened, packed or processed.

My concerns are centred around some combination of taste, eating quality, cost and convenience to source. I'm willing to bet most consumers are the same, and this borderline jingoistic nonsense of proclaiming that protein is better simply because it spent most of its life half way up a British hill in the pissing rain is targeting a very small proportion of the available buying power.

But thats just the make of you, and the portion of the population who couldn't care less if their eggs came from cages, their pork came from stalls, their beef was tethered and force fed, kept 3 foot deep in sh!t or had it's head repeatedly smashed in with an axe while fully conscious.
You'll be alright Jack, as long as you get the cheapest rancid 'mystery meat' and untraceable sh!t to stuff into your gaping maw

The rest of us like to know where our food comes from, that it was produced with pride and thought and to a standard worth upholding and promoting, and that the animals we consume lived well and died humanely (don't get me started on 'Halal'...) and the knowledge that the companies we choose to buy our food from have the integrity to uphold their own values and inspect their producers and suppliers to make sure these values are maintained.

It has bugger all to do with 'jingoism' and and everything to do with 'Integrity', something you appear to be lacking...

 

[abitdaft]

But thats just the make of you, and the portion of the population who couldn't care less if their eggs came from cages, their pork came from stalls, their beef was tethered and force fed, kept 3 foot deep in sh!t or had it's head repeatedly smashed in with an axe while fully conscious.
You'll be alright Jack, as long as you get the cheapest rancid 'mystery meat' and untraceable sh!t to stuff into your gaping maw

The rest of us like to know where our food comes from, that it was produced with pride and thought and to a standard worth upholding and promoting, and that the animals we consume lived well and died humanely (don't get me started on 'Halal'...) and the knowledge that the companies we choose to buy our food from have the integrity to uphold their own values and inspect their producers and suppliers to make sure these values are maintained.

It has bugger all to do with 'jingoism' and and everything to do with 'Integrity', something you appear to be lacking...

You said that so much better than me, sometimes I should try to be less gentle. However, there are a large percentage of folk out there that buy purely on price, but in my opinion there is a massive problem when it is farmers.

 

[kiwi pom]

Some people care where their food comes from some don’t. Some say they do but then just chuck the cheapest in the trolley.
Those with more money or living in more rural areas (perhaps those that TFF members are most familiar with) are probably the most concerned. Pop into your average cheap housing estate though and I doubt they give it a second thought.
Food comes from the supermarket or fast food shop, price is king.
Those that can knock out the cheapest stuff often win. It’s the same with most things, everyone says they love comfortable air travel but Ryanair and Easy jet planes are always full. Many high street shops are closing, Sports direct’s always busy.
McDonalds tries (quite successfully) to walk both lines. Please those that care with origin and quality but still compete on price.

 

[Tractorstant]

As a consumer I have no interest in the trivial minutiae of where an animal was born, raised, adopted, christened, packed or processed.

My concerns are centred around some combination of taste, eating quality, cost and convenience to source. I'm willing to bet most consumers are the same, and this borderline jingoistic nonsense of proclaiming that protein is better simply because it spent most of its life half way up a British hill in the pissing rain is targeting a very small proportion of the available buying power.

Attacking your competitors product on the basis of its country of origin is a losing strategy, no salesman ever closes a deal by talking down the competition.

No but as a producer you should!!!! My god, if you are that blinkered, do not ever ever moan about, prices, imports or framing again......... I can hear the shotgun going off in your foot now!

 

[Two Tone]

Never mind the adverts or labelling, to me a McDonalds or similar is a treat, not normal every day eating. Far too many use it as a meal every day.