Future trends

[Cowabunga]

Once more I feel I should point out future medium term trends and prospects. This time the warning does not come from marketing consultants or prospective manufacturer's publicity material. It comes from Tesco who aim to actively promote alternatives to food produced from animals.

Tesco targets 300% rise in vegan meat sales

The retailer wants to boost meat alternative sales by 2025 as part of a sustainability drive.

www.bbc.co.uk

From the web site...
It will aim to sell more plant-based sausages and burgers, as well as products designed to emulate meat.

The UK market for meat alternatives could be worth more than £1.1bn by 2024, according to analyst firm Mintel.

Tesco said meat and dairy production had a "significant impact" on environments such as the Amazon and Cerrado regions of Brazil, and "is acknowledged as a major contributor to climate change".

The UK's largest retailer aims to introduce more plant-based product lines, as well as selling more of the lines it already stocks, a spokesman said.

These include "ready meals, breaded-meat alternatives, plant-based sausages, burgers, quiches, pies, [and] party food".

Tesco said it wanted to focus on making the products affordable and innovative. It will also stock meat alternatives alongside meat - "for example Richmond sausages and Richmond plant-based sausages to feature together," it said.

It will also start to publish sales of plant-based proteins as a percentage of overall protein sales every year.

Tesco chief executive Dave Lewis said: "Our transparency on protein sales and our new sales target for meat alternatives gives us the platform to becoming more sustainable and will provide customers with even more choice."

So be of no doubt, Tesco is under the impression that intensive vegetable production is more 'sustainable' than animal production and they will apparently be actively marketing alternatives as such across a wide variety of products, yet still pushing the pretence of it being meat, by marketing it alongside the real thing in my view.

 

[PSQ]

More of Tescos virtue signalling shite, being passed off as 'journalism' from some arsehole at the BBC?, what a surprise!

More to the point :

Tim Davie: BBC boss 'prepared to fire stars who break impartiality rules'

New director general Tim Davie also says he will "take people off Twitter" if necessary.

www.bbc.co.uk

Bye bye Mr Packham, close the door on your way out

 

[spin cycle]

tesco could be broke and gone.....burdened by over large estate costs and under cut by other chains with smaller store footprints

so says 'celebrity farming diarist' spin cycle


any bugger can spout 'future trends' predictions

 

[topground]

Lidl, who are currently giving Tesco the run around, have had vegan mince and burgers in their meat display but on my weekly visits those products have always been marked down by 30% and now those products have disappeared altogether.
Tesco marketing gurus might wish to see an increase in the sale of this kind of chemical mush because of the perceived increased profitability but it won’t last long on the shelves if they have to throw it away.

 

[robs1]

Well farmers can complain and winge or join together and fight back, dont need tep guesses as to which will happen

 

[Henarar]

Once more I feel I should point out future medium term trends and prospects. This time the warning does not come from marketing consultants or prospective manufacturer's publicity material. It comes from Tesco who aim to actively promote alternatives to food produced from animals.

Tesco targets 300% rise in vegan meat sales

The retailer wants to boost meat alternative sales by 2025 as part of a sustainability drive.

www.bbc.co.uk

From the web site...
It will aim to sell more plant-based sausages and burgers, as well as products designed to emulate meat.

The UK market for meat alternatives could be worth more than £1.1bn by 2024, according to analyst firm Mintel.

Tesco said meat and dairy production had a "significant impact" on environments such as the Amazon and Cerrado regions of Brazil, and "is acknowledged as a major contributor to climate change".

The UK's largest retailer aims to introduce more plant-based product lines, as well as selling more of the lines it already stocks, a spokesman said.

These include "ready meals, breaded-meat alternatives, plant-based sausages, burgers, quiches, pies, [and] party food".

Tesco said it wanted to focus on making the products affordable and innovative. It will also stock meat alternatives alongside meat - "for example Richmond sausages and Richmond plant-based sausages to feature together," it said.

It will also start to publish sales of plant-based proteins as a percentage of overall protein sales every year.

Tesco chief executive Dave Lewis said: "Our transparency on protein sales and our new sales target for meat alternatives gives us the platform to becoming more sustainable and will provide customers with even more choice."

So be of no doubt, Tesco is under the impression that intensive vegetable production is more 'sustainable' than animal production and they will apparently be actively marketing alternatives as such across a wide variety of products, yet still pushing the pretence of it being meat, by marketing it alongside the real thing in my view.

No such thing as vegan meat, unless you are going to eat the vegans in which case rather you than me

 

[bobk]

Project fear , a speciality of @Cowabunga

 

[Hilly]

Are Tesco marketing their crystal balls bogg off ? Who’s more stupid them that try to predict the future or them that believe said predictions ?

 

[Cowabunga]

Project fear , a speciality of @Cowabunga

Open your eyes you clot! This is straight from Tesco through BBC News today.

 

[bobk]

Open your eyes you clot! This is straight from Tesco through BBC News today.

Oh , well if it's on the beeb it must be correct , no agenda though ....

 

[kiwi pom]

Tesco's just trying to survive, they're hoping what they see as a 'green' policy will get shoppers through the door, it's all they care about.
Only time will tell if it works, seems to me like they're in trouble and getting desperate but maybe they'll turn around.

 

[Yale]

You can take a horse to water.......

 

[Hilly]

Once more I feel I should point out future medium term trends and prospects. This time the warning does not come from marketing consultants or prospective manufacturer's publicity material. It comes from Tesco who aim to actively promote alternatives to food produced from animals.

Tesco targets 300% rise in vegan meat sales

The retailer wants to boost meat alternative sales by 2025 as part of a sustainability drive.

www.bbc.co.uk

From the web site...
It will aim to sell more plant-based sausages and burgers, as well as products designed to emulate meat.

The UK market for meat alternatives could be worth more than £1.1bn by 2024, according to analyst firm Mintel.

Tesco said meat and dairy production had a "significant impact" on environments such as the Amazon and Cerrado regions of Brazil, and "is acknowledged as a major contributor to climate change".

The UK's largest retailer aims to introduce more plant-based product lines, as well as selling more of the lines it already stocks, a spokesman said.

These include "ready meals, breaded-meat alternatives, plant-based sausages, burgers, quiches, pies, [and] party food".

Tesco said it wanted to focus on making the products affordable and innovative. It will also stock meat alternatives alongside meat - "for example Richmond sausages and Richmond plant-based sausages to feature together," it said.

It will also start to publish sales of plant-based proteins as a percentage of overall protein sales every year.

Tesco chief executive Dave Lewis said: "Our transparency on protein sales and our new sales target for meat alternatives gives us the platform to becoming more sustainable and will provide customers with even more choice."

So be of no doubt, Tesco is under the impression that intensive vegetable production is more 'sustainable' than animal production and they will apparently be actively marketing alternatives as such across a wide variety of products, yet still pushing the pretence of it being meat, by marketing it alongside the real thing in my view.

when you selling your cows and buying cabbage seed then ?

 

[Raider112]

Asda are giving aisles over to vegan crarp, I mean food.

 

[Cowabunga]

Tesco's just trying to survive, they're hoping what they see as a 'green' policy will get shoppers through the door, it's all they care about.
Only time will tell if it works, seems to me like they're in trouble and getting desperate but maybe they'll turn around.

Tesco are in no kind of trouble, but you are correct about them wanting to catch the shopping trends and sell more and gain market share. Which they state that they will be doing by actively promoting alternatives alongside real meat and dairy products, which will obviously eat into the volume and push the price of real meat downwards.

 

[Cowabunga]

Asda are giving aisles over to vegan crarp, I mean food.

Someone must be buying it then. Asda are about to be sold off by Walmart, probably to the brothers who own all those petrol stations and a venture capital company.

 

[davieh3350]

Tesco could help reduce the uks contribution to the problem of the Cerrado and Amazon by buying U.K. produced beef and dairy products and not stuff from South America, simples.

 

[Cowabunga]

when you selling your cows and buying cabbage seed then ?

For the industry it is going to be death by a thousand cuts I'm afraid. Give it ten years and probably most animal production will be commercially unviable given that forecast future trends become only half fulfilled. It only takes a small decrease in underlying demand to make a big difference to commodity prices and profits are only marginal on most farms today.
Yes, the better land may well be converted to arable, but much of the new alternative products are likely to contain very little farm crop. Environmental schemes are likely to be significant income generators for more part time farmers in future.

 

[Cowabunga]

Tesco could help reduce the uks contribution to the problem of the Cerrado and Amazon by buying U.K. produced beef and dairy products and not stuff from South America, simples.

Yes, but they are not.

 

[M-J-G]

Veganism can't happen without a huge drop in world population, if it is to happen who is volunteering for the mass cull in the human population that can be fed from the areas of the world that can produce plants that humans can live on.

Being vegan is mostly an option for wealthy westerners so I wouldn't give it too much attention as most of the rest of the world don't have such choices.