1. Farmers, growers, processors and industry representatives are being asked for their views from 31 August for 10 weeks on the role of the Agriculture and Horticulture Development Board (AHDB).

    The AHDB is a UK statutory levy board, funded by farmers, growers and others in the supply chain. As we leave the EU, there is an opportunity to ensure that the sectors that the AHDB covers are as competitive as possible. This review will look at the AHDB’s purpose and priorities, its strengths and where improvements need to be made.

    This is a joint 10-week exercise covering England, Scotland, Wales and Northern Ireland. The request for views will close on 9 November.

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High price rams bad publicity

Discussion in 'Livestock & Forage' started by DrDunc, Oct 11, 2018.

  1. DrDunc

    DrDunc Member

    The sheep industry is in the doldrums.

    Breeding female sales have struggled, averages little more then they were 20 years ago.

    Fat price is again being lowered, and confidence in the future is arguably at an all time low.

    Yet the press is full of the record prices paid by a select few ram breeders. This lunacy is preventing the public learning that commercially the industry is having to deal with input costs that have more than doubled in the last decade, while sale prices are static at best.

    Surely we need to stop marketing sheep meat as a premium product, and recognise that it is a staple food for many cultures within the UK?
    MF135, hendrebc and milkloss like this.
  2. Longlowdog

    Longlowdog Member

    Are Aston Martins bad for the sales of Kia cars? There is an elite in every field. Farmers need to stop the politics of envy and explain the fiscal worth of superior genetics.
    Yeah, I know there are money-go-rounds and friends scratching backs but no one invests a life time of effort or buys into ped' mammals to give their gains away for 'the good of the common man'.
    Sheep are not marketed as premium products per se but they are a higher cost product to produce with a quite stiff shelf price and marketing isn't going to suggest you boil your sheep when you have shelled out your hard earned coin. The ad's will attempt to promote a decent meal from a select product.
  3. CharcoalWally

    CharcoalWally Member

    West of Scotland
    Sorry @DrDunc , but don't be surprised if the public response is , well, that's your problem, deal with it . We've got problems of our own.
    hendrebc likes this.
  4. Ysgythan

    Ysgythan Member

    Why would you want the sympathy vote? That’s probably the least effective marketing strategy of them all.
  5. hubbahubba

    hubbahubba Member

    Sunny Glasgow
    I agree with this! Any farming programs on tv countryfile, the mart, this farming life to name a few all farmers go on about is no making money. It gets a bit tiring does it not?
    trimmer tony likes this.
  6. CharcoalWally

    CharcoalWally Member

    West of Scotland
    Well to be fair, it is the truth. You can hardly stand there and say you're loaded when you're not.
    mezz, Henarar and Nithsdale Farmer like this.
  7. hubbahubba

    hubbahubba Member

    Sunny Glasgow
    I underdtand that but maybe theres an ok place in between from being loaded to poor. And doesnt need spoken about quite so much.
    trimmer tony likes this.
  8. CharcoalWally

    CharcoalWally Member

    West of Scotland
    If you agree to take part in these programmes, then you'll have to expect that any TV company will want to take your business details apart to give a picture of where your business is placed. You won't be in control of what gets aired, and if they for one minute think that you're trying to manipulate the agenda, then they'll shred you up.

    It's a dangerous game to play. You need to be a PR genius to take them on.
    Nithsdale Farmer and hubbahubba like this.
  9. It works well for the dairy boys!

    Remember a couple years ago young kids forced to stand outside supermarkets with signs saying "dairy MUST have a future"...
    A.W.W, EHB, Hampton and 1 other person like this.
  10. CharcoalWally

    CharcoalWally Member

    West of Scotland
    We go one better? Babies for a sheep farming future? Everybody grab a baby? :D:D
    Nithsdale Farmer likes this.
  11. Northeastfarmer

    In their brand new fendts
    trimmer tony and Puresteal like this.
  12. I'll start us off... although not a baby!


    The shepherds of the future MUST have an industry in the future.
    Gator, mwj, MF135 and 14 others like this.
  13. Plain steer

    Plain steer Member

    Get him up the ladder to clean that spout out
  14. Telehandler doesn't even reach up there - especially at the far end where drop pipe is!:oops:
  15. Hilly

    Hilly Member

    Scottish Borders.
    Hunger would be a good one for them to have for a while.
    Al R and hendrebc like this.
  16. CharcoalWally

    CharcoalWally Member

    West of Scotland
    Will that ever happen though? Nobody seems to think it will.
  17. egbert

    egbert Member

    It has certainly made it difficult to plead poverty when negotiating with gov in the past.
    Hilly likes this.
  18. Hilly

    Hilly Member

    Scottish Borders.
    God knows, dont think it would take much mind , a series of weather events with some poor politics ........ que the super market que.
  19. firther

    firther Member

    looks like a job for me :ROFLMAO:
  20. I
    I doubt decision makers pay much attention to a few headline prices in the farming press. They need evidence to support policy decisions, much of which will he derided from official economic statistics analysed over a 5-10 year period.

    I remember attending a CAP meeting organised by our Department of Agriculture in NI a few years back, just before area payments came in over here. There were some arguments made by farmers about the need for coupled payments to be reintroduced as they argued it was getting harder and harder to make a living from suckler cows. The farmers said they were all going to go out of business if the economics didn’t improve. In response the official pulled out a graph which showed that since payments were decoupled in 2005, suckler cow numbers had been on a gradual increase over the 10 year period. The official said why would they subsidise a sector which appeared to be growing.

    We all as farmers know that suckler beef is a low margin sector but unless there is evidence that a lot of those farms are going out of business, the reality is those officials will pay little attention and let the market take its course until something major happens.

    It’s the same for sheep, as long as we keep producing, government policy is unlikely to change much apart from the ongoing pursuit of new markets and improved standards.

    Most of us love our job too much to give up or change and do something else. The officials know this too.

    I think arguments around sheep and Brexit have been well made and are well understood by officials. But it’s a low priority in the bigger Brexit picture. The officials will only react after the worst happens unfortunately.
    Sheeponfire, hubbahubba and Crex like this.

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