I'm working on it. My web bloke reckons to avoid paying and just use as many free tools and keep managing it as often as I can. ie advertise on forums, facebook, links etc. ie be proactive and it will start getting you where you want to be.
I don't think paying for net advertising is going to be so viable in this case but need to try and make sure everyone who has a chance of looking for accomodation to suit has a look at mine in some way or another. Winter project!
Maybe add a blog / diary or news / reviews of local attractions etc page to the site and update regularly, it will help a lot